A fluffer is a hired member of the crew of a pornographic movie

Pornographic movie

Pornographic films are motion pictures with the purpose of promoting sexual arousal in the viewer, often featuring depictions of sexual activity. They are sold and rented out on DVD, shown through Internet and special channels and pay-per-view on cable and satellite, and in adult...

 whose role on the set is to sexually arouse the male participants prior to the filming of scenes that require erection

Erection

Penile erection is a physiological phenomenon where the penis becomes enlarged and firm. Penile erection is the result of a complex interaction of psychological, neural, vascular and endocrine factors, and is usually, though not exclusively, associated with sexual arousal...

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Commonly, fluffers keep adult film stars "cleaned up" in between takes so that the actors do not have to move from their positions. These duties, which do not necessarily involve touching the actors, are considered part of the makeup department. After setting up the desired angle, the director asks the actors to hold position and calls for the fluffer to "fluff" the actors for the shot.

In popular culture

The 2001 film The Fluffer

The Fluffer

The Fluffer, a 2001 U.S. independent film, is a triangular story of obsessive love set against the backdrop of the adult video industry. The film was written by Wash West and co-directed by West and his life partner Richard Glatzer...

was about a film buff, with a crush on a porn star, who wound up working as a fluffer for the porn star. A 2003 release also entitled The Fluffer was a four-minute short comedy film.