Flutie Flakes is the name of a brand of frosted

Frosted Flakes

Kellogg's Frosted Flakes is a breakfast cereal first introduced by the Kellogg Company. It consists of corn flakes "frosted" or coated with sugar. The "Frosted Flakes" name is used by Kellogg's in United States and Canada. The cereal was first introduced in 1951 as Sugar Frosted Flakes...

 corn flakes

Corn flakes

Corn flakes are a popular breakfast cereal originally manufactured by Kellogg's through the treatment of maize. A patent for the product was filed on May 31, 1895, and issued on April 14, 1896.-History:...

 breakfast cereal named for quarterback

Quarterback

Quarterback is a position in American and Canadian football. Quarterbacks are members of the offensive team and line up directly behind the offensive line...

 Doug Flutie

Doug Flutie

Douglas Richard "Doug" Flutie is a former American and Canadian football quarterback. Flutie played college football at Boston College, and played professionally in the National Football League, Canadian Football League, and United States Football League...

.

The brand was created in 1998, after Flutie, then the starting quarterback for the Buffalo Bills

Buffalo Bills

The Buffalo Bills are a professional football team based in Buffalo, New York. They are currently members of the East Division of the American Football Conference in the National Football League...

, saw his popularity soar because of his scrambling, last quarter heroics and his impressive win-loss record. A large portion of the profits made from sales of Flutie Flakes were donated to the Doug Flutie Jr. Foundation for Autism, created in honor of Flutie's autistic

Autism

Autism is a disorder of neural development characterized by impaired social interaction and communication, and by restricted and repetitive behavior. These signs all begin before a child is three years old. Autism affects information processing in the brain by altering how nerve cells and their...

 son. The goal of the foundation is to create awareness of autism and to seek a cure.

Flutie Flakes became the subject of a minor controversy in January 1999 when after Flutie lost a playoff game against the Dolphins, Miami Dolphins

Miami Dolphins

The Miami Dolphins are a Professional football team based in the Miami metropolitan area in Florida. The team is part of the Eastern Division of the American Football Conference in the National Football League...

' head coach Jimmy Johnson poured Flutie Flakes on the ground and invited his team to stomp on them; as the product was created to help individuals with autism

Autism

Autism is a disorder of neural development characterized by impaired social interaction and communication, and by restricted and repetitive behavior. These signs all begin before a child is three years old. Autism affects information processing in the brain by altering how nerve cells and their...

, Flutie was upset that Johnson would use it in such a manner. Johnson issued a public apology .

Flutie Flakes remained popular in the region even after Flutie was benched for Rob Johnson

Rob Johnson (football player)

Rob Garland Johnson is a former professional American football quarterback who played for 10 seasons in the National Football League .-College career:...

.

Three box designs of Flutie Flakes were featured. The first was red and featured Flutie in a Bills uniform; the second blue with a picture of Flutie from his Boston College Eagles

Boston College Eagles

The Boston College Eagles are the athletic teams representing Boston College. They compete in NCAA Division I as members of the Atlantic Coast Conference. The men's and women's ice hockey teams compete in Hockey East. The women's crew team competes in the Eastern Association of Women's Rowing...

 days, and after Flutie signed with the San Diego Chargers

San Diego Chargers

The San Diego Chargers are a professional American football team based in San Diego, California. they were members of the Western Division of the American Football Conference in the National Football League...

 in 2001, a black, yellow, and white design.

So far no box has featured his CFL

Canadian Football League

The Canadian Football League or CFL is a professional sports league located in Canada. The CFL is the highest level of competition in Canadian football, a form of gridiron football closely related to American football....

 uniforms from the BC Lions

BC Lions

The BC Lions are a professional Canadian football team competing in the West Division of Canadian Football League . Based in Vancouver, British Columbia, the Lions play their home games at BC Place Stadium in Downtown Vancouver, having previously played at Empire Stadium in East Vancouver from 1954...

, Calgary Stampeders

Calgary Stampeders

The Calgary Stampeders are a Canadian Football League team based in Calgary, Alberta and named in reference to the Calgary Stampede. The Stampeders play their home games at McMahon Stadium...

, and Toronto Argonauts

Toronto Argonauts

The Toronto Argonauts are a professional Canadian football team competing in the East Division of the Canadian Football League. The Toronto, Ontario based team was founded in 1873 and is one of the oldest existing professional sports teams in North America, after the Chicago Cubs and the Atlanta...

, in spite of his three Grey Cup

Grey Cup

The Grey Cup is both the name of the championship of the Canadian Football League and the name of the trophy awarded to the victorious team. It is Canada's largest annual sports and television event, regularly drawing a Canadian viewing audience of about 3 to 4 million individuals...

 victories.

In 2008, Flutie Flakes were re-introduced for a limited time commemorating the 10 year anniversary.

Flutie Fruities

Flutie Fruities are a brand of fruit snacks developed during Doug Flutie's 2001 season with the San Diego Chargers. Much like the breakfast cereal Flutie Flakes, Flutie Fruities were created to appeal to fans of Flutie's football career, and a large portion of the proceeds went toward the Doug Flutie Jr. Foundation for Autism. Both the profits of the cereal and the fruit snacks went right to the organization helping with the cure for autism.

External links

• Tastes of the Region: Flutie Flakes An essay celebrating the importance of the Flakes to young Buffalonians