Fone Zone
Encyclopedia
The Fone Zone Group is Australia
's largest independent retailer of mobile communications. The business has grown from a single Gold Coast
store in 1995 to 150 outlets under the Fone Zone branding, a One Zero dealer network of more than 40 sites, 19 Next Byte stores and six Telstra Licensed Shops.
Currently the largest Telstra
Premium Dealer, the group has a customer database of over 545,000 customers and subscribes more than 24,000 customers to the Telstra Mobile network each month. The group has recently established a dedicated outbound call centre focusing on customer retention, introduced a new concept store, launched a new concept store called The Lounge by Fone Zone, and also formalised their customer care program known as CARE. Fone Zone listed on the Australian Stock Exchange
in 2005 and recently announced the purchase of Next Byte, a chain of Apple resellers, in an effort to broaden their income stream and enhance growth.
In April 2008, Fone Zone changed its name and ASX code to Vita Group Limited. This is due to the acquisition of a number of other companies or brands including Fone Zone, Next Byte and One Zero – along with selected Telstra Shop locations. Vita is Latin for ‘way of life’ and was chosen as it reflects the way in which electronics and telecommunications equipment – such as mobile phones, MP3 players, computers and the internet – have become an essential part of people's everyday lives.
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
's largest independent retailer of mobile communications. The business has grown from a single Gold Coast
Gold Coast, Queensland
Gold Coast is a coastal city of Australia located in South East Queensland, 94km south of the state capital Brisbane. With a population approximately 540,000 in 2010, it is the second most populous city in the state, the sixth most populous city in the country, and also the most populous...
store in 1995 to 150 outlets under the Fone Zone branding, a One Zero dealer network of more than 40 sites, 19 Next Byte stores and six Telstra Licensed Shops.
Currently the largest Telstra
Telstra
Telstra Corporation Limited is an Australian telecommunications and media company, building and operating telecommunications networks and marketing voice, mobile, internet access and pay television products and services....
Premium Dealer, the group has a customer database of over 545,000 customers and subscribes more than 24,000 customers to the Telstra Mobile network each month. The group has recently established a dedicated outbound call centre focusing on customer retention, introduced a new concept store, launched a new concept store called The Lounge by Fone Zone, and also formalised their customer care program known as CARE. Fone Zone listed on the Australian Stock Exchange
Australian Stock Exchange
The Australian Securities Exchange was created by the merger of the Australian Stock Exchange and the Sydney Futures Exchange in July 2006. It is the primary stock exchange group in Australia....
in 2005 and recently announced the purchase of Next Byte, a chain of Apple resellers, in an effort to broaden their income stream and enhance growth.
In April 2008, Fone Zone changed its name and ASX code to Vita Group Limited. This is due to the acquisition of a number of other companies or brands including Fone Zone, Next Byte and One Zero – along with selected Telstra Shop locations. Vita is Latin for ‘way of life’ and was chosen as it reflects the way in which electronics and telecommunications equipment – such as mobile phones, MP3 players, computers and the internet – have become an essential part of people's everyday lives.