Food Parade Incorporated is a Long Island

Long Island

Long Island is an island located in the southeast part of the U.S. state of New York, just east of Manhattan. Stretching northeast into the Atlantic Ocean, Long Island contains four counties, two of which are boroughs of New York City , and two of which are mainly suburban...

 based supermarket

Supermarket

A supermarket, a form of grocery store, is a self-service store offering a wide variety of food and household merchandise, organized into departments...

 chain with two stores in Plainview

Plainview, New York

Plainview is a hamlet located on Long Island in the town of Oyster Bay, Nassau County, New York, USA. The population of the CDP as of 2010 was 26,217. The Plainview post office has the ZIP code 11803....

, New York

New York

New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

 and one store in Commack, New York. Food Parade is a member of the ShopRite retailers' cooperative

Retailers' cooperative

A retailers' cooperative is a type of cooperative which employs economies of scale on behalf of its retailer members. Retailers' cooperatives use their purchasing power to acquire discounts from manufacturers and often share marketing expenses. It is common for locally owned grocery stores,...

 and therefore trades as ShopRite

ShopRite (United States)

ShopRite Supermarkets is a retailers' cooperative chain of supermarkets in the northeastern United States, with stores in New Jersey, New York, Connecticut, Delaware, Maryland, and Pennsylvania...

. Food Parade is owned by the Greenfield family, and calls itself Greenfield's ShopRite in local advertising and in store branding.

Food Parade began in the 1960s, with three stores. Two in Queens

Queens

Queens is the easternmost of the five boroughs of New York City. The largest borough in area and the second-largest in population, it is coextensive with Queens County, an administrative division of New York state, in the United States....

, and one in Smithtown, New York. In 1972 the existing three stores closed, and a new store located in Hicksville

Hicksville, New York

Hicksville is a hamlet and census-designated place located within the Town of Oyster Bay in Nassau County, New York, United States. The population of the CDP was 41,547 at the 2010 census...

, New York opened. Another store located in Plainview opened in the Mannetto Hill Shopping Centre in the 1980s. In 1990 the Hicksville store was also moved to Plainview. During the mid 1990s both stores saw expansion and renovation. The Commack location opened in January 2011. Food Parade was formerly a member of the Foodtown

Foodtown (USA)

Foodtown is a northeastern United States supermarket cooperative founded in 1935 by Twin County Grocers, Inc. Currently, there are 68 Foodtown stores; 24 in central New Jersey, 34 in New York, and 7 in eastern Pennsylvania....

cooperative until 1997, when they switched over to ShopRite.