Food Republic
Encyclopedia
Food Republic Website - US
"Food Republic" is a website founded on the idea that guys everywhere are putting food at the center of their lives like never before. This is the site for men who want to eat and drink well, and to live smart. It was launched in March, 2011 by Food Republic Media which is a company started by celebrity chef Marcus SamuelssonMarcus Samuelsson
Marcus Samuelsson is a Swedish chef and co-owner of Aquavit restaurant in New York City and C-House Restaurant, located in the Affinia Hotel in Chicago.-Early life and career:...
. It covers the world of food and drink from a variety of angles including - Food Politics, Recipes, Interviews, lifestyle and drinks.
Founders
In 2011, founding figure Marcus Samuelsson was named to Vanity Fair’s 2011 International Best-Dressed List. In addition to his fashion notoriety, Samuelsson also has a background as a celebrity chef and cookbook author. Samuelsson has won multiple cooking awards, including the 2003 James Beard Foundation Award for Best Chef: New York City and being named one of the Great Chefs of America by the Culinary Institute of America as well as authoring two cookbooks: The Soul of a New Cuisine: A Discovery of the Foods and Flavors of Africa and New American Table. Co-founder Richard Martin serves as the site’s editorial director.The concept of Food Republic came from Samuelsson’s observation that most food publications were not generally aimed for men.
“Food Republic was conceived out of the idea that men are getting more interested in food from every angle, from the technology of the gadgets to the sourcing of the ingredients to what restaurant serves the best (and maybe sustainably-fished) sushi,” Martin said.
According to Samuelsson, the intersection between food and politics is a conversation that the food community is just beginning to have. Martin believes the increasing number of men in the kitchen reflects a cultural shift from past generations. In order to keep the website running, Samuelsson is planning on framing his narrative and point of view with his editorial team but using many outsiders to help with the site’s content.
Content
Food Republic is divided into five main categories: food, drink, recipes, places and politics. Within these five categories contain articles on recipes and cooking tips from chefs and cookbook authors, reviews of cooking gadgets, updates on food news, articles on political and agricultural issues, the evolution of beverages, interviews with prominent members of the food and beverage community among other celebrities, and men-geared insider’s guides to hotels, shopping, and restaurants.Food Republic content is also featured through blog posts on the Huffington Post.
When asked if there were plans to expand the site into a print publication or a TV show down the line, Samuelsson said he couldn’t “see beyond the launch right now.”
Food Republic Restaurants - Asia
Food court
A food court is generally an indoor plaza or common area within a facility that is contiguous with the counters of multiple food vendors and provides a common area for self-serve dining. Food courts may be found in shopping malls and airports, and in various regions may be a standalone development...
chain run by the BreadTalk Group based in Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
.
The concept combines local hawker
Hawker centre
A hawker centre or cooked food centre is the name given to open-air complexes in Hong Kong, Malaysia, Singapore and Riau Islands housing many stalls that sell a variety of inexpensive food...
fare with mini restaurants (some of which have exclusive seating) in an open dining concept. Some stalls are also run from standalone pushcarts. Food Republic's elaborate decor and furniture are designed to invoke a nostalgic kampong atmosphere.
There are currently five branches in Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
, which are open at Wisma Atria
Wisma Atria
Wisma Atria is an established shopping mall on Orchard Road in Singapore with retail businesses on 5 levels. The centre which opened in 1986, is directly linked underground to Orchard MRT station and neighbouring centres...
, 313 @ Somerset, VivoCity
VivoCity
VivoCity is the largest shopping mall in Singapore. Located in the HarbourFront precinct, it was designed by the Japanese architect Toyo Ito. Its name is derived from the word vivacity...
, Suntec City
Suntec City
Suntec City is a major multi-use development located in Marina Centre, a subzone of the Downtown Core Planning Area in Singapore.- Design :Suntec City was designed by Tsao & McKown Architects with emphasis on Chinese geomancy . The five buildings and the convention center are arranged so that they...
Convention Centre and nex
Nex
Nex is a suburban shopping mall in Serangoon, within the North-East Region of Singapore. The largest mall in the Northeast region and one of the largest suburban malls in the country, it has an integrated air-conditioned Serangoon Bus Interchange, the fifth bus interchange in Singapore which is...
. In addition, the group operates a food court by the name of Food Opera at ION Orchard together with Tea Loft with high prices that have attracted much attention by the media and the general public.
The Wisma Atria branch seats 900 people while the VivoCity one is slightly bigger and also has a Toast Box outlet attached.
The chain also has five branches in Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
, which are located at Cityplaza
Cityplaza
Cityplaza , located in Taikoo Shing in the Eastern District of Hong Kong Island, is one of the shopping malls operated by Swire Properties . The mall forms the Island East development with Taikoo Shing and Taikoo Place. The mall has a total of six floors. There are also three large commercial...
in Taikoo Shing
Taikoo Shing
Taikoo Shing, or Tai Koo Shing , is a private residential in Quarry Bay, Hong Kong Island, Hong Kong. It forms a part of the Swire Properties's Island East residential and retail branding, along with TaiKoo Place, the adjacent Cityplaza retail and office complex and EAST, a lifestyle business...
, Plaza Hollywood
Plaza Hollywood
Plaza Hollywood is one of the largest shopping centres in the Diamond Hill area, New Kowloon, Hong Kong. Featuring four floors surrounding a central atrium, its main advertising scheme involves everything similar to Hollywood. It was developed by the Wharf Holdings.-Facilities:The main...
in Diamond Hill
Diamond Hill
Diamond Hill is a hill in Kowloon, Hong Kong. The name also refers to the area on or adjacent to the hill. It is surrounded by Ngau Chi Wan, San Po Kong, Wong Tai Sin and Tsz Wan Shan. Its northeast is limited by the ridge. It is principally a residential district.-Etymology:Contrary to its name,...
, Citygate Outlets
Citygate
Citygate Outlets is owned by a consortium of Hong Kong's leading property developers and managed by Swire Properties Management Limited. When it first opened for business in 2000, the mall was simply known as Citygate. Following a major shift in market position, the mall renamed itself Citygate...
in Tung Chung
Tung Chung
Tung Chung, meaning 'eastern stream', is an area situated on the north-western coast of Lantau Island in Hong Kong. Tung Chung, currently one of the latest generation of new towns, was formerly a rural village around Tung Chung Wan, and along the delta and lower courses of Tung Chung River and Ma...
, Silvercord
Silvercord
Silvercord is a business building in Tsim Sha Tsui, Kowloon, Hong Kong. The building is at the junction of Canton Road and Haiphong Road. Silvercord Arcade is the a multi-storey shopping centre from basements and a few floors above the ground. Two office towers are above the shopping...
in Tsim Sha Tsui
Tsim Sha Tsui
Tsim Sha Tsui , often abbreviated as TST, is an urbanized area in southern Kowloon, Hong Kong. The area is administratively part of the Yau Tsim Mong District. Tsim Sha Tsui East is a piece of land reclaimed from the Hung Hom Bay now east of Tsim Sha Tsui...
and Olympian City
Olympian City
Olympian City is a shopping and residential complex on the reclaimed land of Tai Kok Tsui, Kowloon, Hong Kong, next to the MTR Olympic Station. It is one of the main shopping and residential areas in West Kowloon...
in Tai Kok Tsui
Tai Kok Tsui
Tai Kok Tsui is an area west of Mong Kok in Kowloon, Hong Kong. The mixed land use of industrial and residential is present in the old area. The Cosmopolitan Dock and oil depots were previously located there...
. Silvercord branch and Olympian City branch also have Toast Box outlets attached. Toast Box also has branches located at the basement level of Times Square
Times Square (Hong Kong)
Times Square is a major shopping centre and office tower complex in Causeway Bay, Hong Kong Island, Hong Kong.The complex, owned by Wharf Properties Limited, part of The Wharf Limited group, was opened in April 1994.-History:...
in Causeway Bay
Causeway Bay
Causeway Bay is a heavily built-up area of Hong Kong, People's Republic of China, located on the Hong Kong Island, and covering parts of Wan Chai and Eastern districts. The Chinese name is also romanized as Tung Lo Wan as in Tung Lo Wan Road...
and On Shing Terrace of Taikoo Shing. BreadTalk has also had a branch in Viva Beijing, Beijing, at which breadtalk is directly connected to.
There is also a branch located at the basement level of Pavilion Kuala Lumpur
Pavilion Kuala Lumpur
Pavilion Kuala Lumpur is a shopping mall situated along the Bukit Bintang district in Kuala Lumpur, Malaysia. This place was built on the site where former Bukit Bintang Girls' School, the oldest school in Kuala Lumpur that has been moved to Cheras as Sekolah Seri Bintang Utara on 2000...
, in Malaysia.