Ford Motor Company of Argentina
Encyclopedia
Ford Motor Argentina is a subsidiary of Ford Motor Company
and was founded in Buenos Aires
in 1913.
Its first products were Model T
s assembled from Complete Knock Down (CKD) kits provided by Ford Motor Company in 1917. Nevertheless, Ford Motor Argentina is best known in more recent times for producing the Ford Focus and, previously, the Argentine version of the Ford Falcon
, originally a US model introduced in Argentina in 1961, but adapted to the Argentine market.
. At that time the products were marketed through a net composed of 285 dealers. The administrative staff and the personnel of paid workers came to 400. Later, and due to the rising demand the plant was enlarged, coming its staff to 1,500 people.
In 1939, with the Second World War outbreak, the importation of vehicles and components is closed. The production was restricted to finishing the units with the available material, but the increasing lack of basic supplies for the production forced to stop the activity. During this time, Ford manufactured batteries and it attended its clients with the sale of spare parts and car accessories made in local repair shops. Later, this would give rise to the beginning of the Argentinean auto part industry.
In 1957 Ford Motor Argentina activities restarted in its La Boca facilities with the first commercial vehicles of the "F" line pick ups produced. This manufacturing plant originally opened in 1925 for the production of the Ford Model T
. In 1962 the "F" line pick ups began to be produced at the Pacheco Assembly Plant. The former Ford Motor Argentina S.A. was incorporated in 1959.
Argentina was formed by the merger of Ford Motor Argentina and Volkswagen
Argentina. Each brand maintained their own corporate image, the marketing and sales structures, as well as independent dealerships and service shops. All other departments were consolidated, allowing significant cost cutting, but also cutting the workforce almost in half. Sales figures and profitability were disappointing and the joint venture was dissolved in 1994, and on January 1, 1995, Ford Argentina S.A. was reestablished. Under the Autolatina separation plans, Ford became sole owner of the Pacheco plant, which was modified to incorporate the production of the Escort car and Ranger pick-ups. (Volkswagen acquired the existing truck plant and converted it for car assembly.)
In December 1996, all Ford Argentina plants and the Customer Assistance Division obtained ISO 9002 certification and in April 1999, Pacheco Assembly Plant obtained ISO 14001 certification.
In August 2000 the production of the Ford Focus started in Pacheco Plant, and the Focus was honored as the "Car of the Year" in Argentina by two different councils of journalists.
In 2000, Ford held 14.9% of the market share, ranking second in the market. Market participation was 13.4% in cars and 18.9% in trucks; where Ford maintains leadership, production volume was 56.300 units. Ford ranked first among automotive manufacturers regarding exports.
In 2007, Ford has 12.8% market share, ranking third after Peugeot-Citroën [PCA] (28.5%) and General Motors (20.5%) with a production volume of over 64.000 units.
With over 95 years of industrial presence in Argentina, Ford is a highly appreciated brand in Argentina, with a very positive image. Ford was elected as the brand of the century. Its production facilities are dedicated to supply products for the domestic market and to exports to several countries. A large portion of its production is exported, making Ford among the export leaders in the country.
In a lawsuit initiated in 1996 by relatives of some of the estimated 30,000 Argentine citizens who disappeared during the "Dirty War
", evidence was presented to support the allegation that much of this repression was directed by Ford and the other major industrial firms. According to a 5,000-page report, Ford executives drew up lists of "subversive" workers and handed them over to the military task-forces which were allowed to operate within the factories. These groups allegedly kidnapped, tortured and murdered workers—at times allegedly within the plants themselves. The company denied the allegations.
In a second trial, a report brought by the CTA
, and the testimonies of former Ford workers themselves, claimed that the company's Argentine factory was used between 1976 and 1978 as a detention center, and that management allowed the military to set up its own bunker inside the plant. The company denied the allegations.
, Argentina and Ford Andina (Venezuela, Colombia and Ecuador). Ford employs over 18,000 people and operates seven assembly or other plants in the region.
Ford Motor Company
Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford and Lincoln brands, Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK...
and was founded in Buenos Aires
Buenos Aires
Buenos Aires is the capital and largest city of Argentina, and the second-largest metropolitan area in South America, after São Paulo. It is located on the western shore of the estuary of the Río de la Plata, on the southeastern coast of the South American continent...
in 1913.
Its first products were Model T
Ford Model T
The Ford Model T is an automobile that was produced by Henry Ford's Ford Motor Company from September 1908 to May 1927...
s assembled from Complete Knock Down (CKD) kits provided by Ford Motor Company in 1917. Nevertheless, Ford Motor Argentina is best known in more recent times for producing the Ford Focus and, previously, the Argentine version of the Ford Falcon
Ford Falcon (Argentina)
The Argentine Ford Falcon is a car that was built by Ford Argentina from 1962 to 1991. Mechanically, it was based on Ford USA's 1960 Falcon. The Falcon retained the same elegant body style throughout its production, with several substantial face lifts taking place during its lifespan, giving it a...
, originally a US model introduced in Argentina in 1961, but adapted to the Argentine market.
History
In 1913, Ford entered the Argentine market, and in 1917, Buenos Aires became home to the first assembly operation of Ford products in Latin America, in 1922 a stamping and assembly factory was inaugurated in La BocaLa Boca
La Boca is a neighborhood, or barrio of the Argentine capital, Buenos Aires. It retains a strong European flavour, with many of its early settlers being from the Italian city of Genoa. In fact the name has a strong assonance with the Genoese neighborhood of Boccadasse , and some people believe that...
. At that time the products were marketed through a net composed of 285 dealers. The administrative staff and the personnel of paid workers came to 400. Later, and due to the rising demand the plant was enlarged, coming its staff to 1,500 people.
In 1957 Ford Motor Argentina activities restarted in its La Boca facilities with the first commercial vehicles of the "F" line pick ups produced. This manufacturing plant originally opened in 1925 for the production of the Ford Model T
Ford Model T
The Ford Model T is an automobile that was produced by Henry Ford's Ford Motor Company from September 1908 to May 1927...
. In 1962 the "F" line pick ups began to be produced at the Pacheco Assembly Plant. The former Ford Motor Argentina S.A. was incorporated in 1959.
Autolatina joint venture
In 1987, AutolatinaAutolatina
AutoLatina was the name of a joint venture between Volkswagen Group subsidiary Volkswagen do Brasil and Ford Motor Company subsidiary Ford do Brasil in South America...
Argentina was formed by the merger of Ford Motor Argentina and Volkswagen
Volkswagen
Volkswagen is a German automobile manufacturer and is the original and biggest-selling marque of the Volkswagen Group, which now also owns the Audi, Bentley, Bugatti, Lamborghini, SEAT, and Škoda marques and the truck manufacturer Scania.Volkswagen means "people's car" in German, where it is...
Argentina. Each brand maintained their own corporate image, the marketing and sales structures, as well as independent dealerships and service shops. All other departments were consolidated, allowing significant cost cutting, but also cutting the workforce almost in half. Sales figures and profitability were disappointing and the joint venture was dissolved in 1994, and on January 1, 1995, Ford Argentina S.A. was reestablished. Under the Autolatina separation plans, Ford became sole owner of the Pacheco plant, which was modified to incorporate the production of the Escort car and Ranger pick-ups. (Volkswagen acquired the existing truck plant and converted it for car assembly.)
In December 1996, all Ford Argentina plants and the Customer Assistance Division obtained ISO 9002 certification and in April 1999, Pacheco Assembly Plant obtained ISO 14001 certification.
In August 2000 the production of the Ford Focus started in Pacheco Plant, and the Focus was honored as the "Car of the Year" in Argentina by two different councils of journalists.
In 2000, Ford held 14.9% of the market share, ranking second in the market. Market participation was 13.4% in cars and 18.9% in trucks; where Ford maintains leadership, production volume was 56.300 units. Ford ranked first among automotive manufacturers regarding exports.
In 2007, Ford has 12.8% market share, ranking third after Peugeot-Citroën [PCA] (28.5%) and General Motors (20.5%) with a production volume of over 64.000 units.
With over 95 years of industrial presence in Argentina, Ford is a highly appreciated brand in Argentina, with a very positive image. Ford was elected as the brand of the century. Its production facilities are dedicated to supply products for the domestic market and to exports to several countries. A large portion of its production is exported, making Ford among the export leaders in the country.
Argentine "Dirty War"
Ford Motor Company of Argentina was accused of collaborating with the Argentine 1976-1983 military dictatorship, actively helping in the political repression of intellectuals and dissidents that was pursued by said government. No result was proven and the company denied the allegations.In a lawsuit initiated in 1996 by relatives of some of the estimated 30,000 Argentine citizens who disappeared during the "Dirty War
Dirty War
The Dirty War was a period of state-sponsored violence in Argentina from 1976 until 1983. Victims of the violence included several thousand left-wing activists, including trade unionists, students, journalists, Marxists, Peronist guerrillas and alleged sympathizers, either proved or suspected...
", evidence was presented to support the allegation that much of this repression was directed by Ford and the other major industrial firms. According to a 5,000-page report, Ford executives drew up lists of "subversive" workers and handed them over to the military task-forces which were allowed to operate within the factories. These groups allegedly kidnapped, tortured and murdered workers—at times allegedly within the plants themselves. The company denied the allegations.
In a second trial, a report brought by the CTA
Argentine Workers' Center
The Argentine Workers' Central Union is a trade-union federation in Argentina. Its general secretary is Hugo Yasky. It was formed in 1991 when a number of trade unions disaffiliated from the General Confederation of Labor . Though the CTA is a multi-tendency organization, it is led by unionists...
, and the testimonies of former Ford workers themselves, claimed that the company's Argentine factory was used between 1976 and 1978 as a detention center, and that management allowed the military to set up its own bunker inside the plant. The company denied the allegations.
General Corporate Timeline
- 1913: Ford entered the Argentine market, first Latin-Americans branch and the second one in the world after England.
- 1917: The importation of dismantled cars to be assembled in Buenos Aires begins.
- 1925: The first Latin-American Ford plant is inaugurated with the production of the model "T".
- 1927: 100,000 Model T's produced in La Boca plant.
- 1928: The "A" model, is launched.
- 1932: Ford V8 is launched and assembled until 1942
- 1945-1947: Ford began assembly after the war.
- 1957: F-Series Pickup Truck assembled in La Boca plant.
- 1961: F-600 truck and B-600 bus chassis are produced.
- 1961: Production of the Ford Falcon began at the Boca site.
- 1962: Pacheco Assembly and Stamping Plant are started.
- 1961-1991: Falcon manufactured and sold in Argentina.
- 1962: F-Series Truck manufactured in Pacheco plant.
- 1965: Henry Ford Technical School established.
- 1967: Ford purchased Metcon Foundry and Transax Transmission plants.
- 1967: Ford Fairlane manufactured and sold in Argentina.
- 1974: Ford Taunus is launched.
- 1977-1984: Ford attained market leadership in total vehicles, peaked at 38% in 1982.
- 1979: Ford Falcon becomes Argentina's top selling car with 28,522 units sold, accomplishment repeated six times.
- 1982: Truck Assembly plant inaugurated.
- 1982: 1,000,000 units delivered with Ford Taunus / Ford leads with a 38% market penetration.
- 1984: Ford Sierra is launched.
- 1987: Ford and Volkswagen formed Autolatina Joint Venture. / Ford Escort is launched.
- 1991: Ford Falcon ends production after a record 30-year run, 490,000+ produced.
- 1994-1995: All Ford Argentina facilities achieve Q1.
- 1994: Ford Orion is launched.
- 1975-1995: Ford has been market leader in trucks for 20 consecutive years.
- 1995: Autolatina Joint Venture dissolved. / Truck Plant and Transax transferred to Volkswagen.
- 1996: Ford Argentina S.A. reestablished. / ISO9002 certification achieved. / Ford Ranger production started.
- 1997: Ford elected "The Brand of the Century" in Argentina. / Ford leads in exports.
- 1998: 2,000,000 units delivered.
- 1999: Ford Argentina facilities achieved ISO 14001.
- 2000: Focus local production started. / Focus elected "The car of the Year" in Argentina. / Ford began selling Mazda products in Argentina as a separate brand.
- 2001: Ford starts to sell Volvo and Land Rover products in Argentina as separate brands.
- 2007: Ford invests US$156.5m in Pacheco facility
- 2010: Ford Focus 2, Ford Sigma, Ford Kuga and new Ford Ecosport y Fiesta are launched.
Passenger cars
- Ford Model TFord Model TThe Ford Model T is an automobile that was produced by Henry Ford's Ford Motor Company from September 1908 to May 1927...
assembled (1917–1925) - Ford Model TFord Model TThe Ford Model T is an automobile that was produced by Henry Ford's Ford Motor Company from September 1908 to May 1927...
manufactured (1925–1928) - Ford Model A (1928–1932)
- Ford V8Ford Model B (1932)The Model B was a Ford automobile with production starting with model year 1932 and ending with 1934. It was a much updated version of the Model A and was replaced by the 1935 Ford Model 48...
(1932–1942) - Ford FalconFord Falcon (Argentina)The Argentine Ford Falcon is a car that was built by Ford Argentina from 1962 to 1991. Mechanically, it was based on Ford USA's 1960 Falcon. The Falcon retained the same elegant body style throughout its production, with several substantial face lifts taking place during its lifespan, giving it a...
(1962–1991) - Ford FairlaneFord Fairlane- Automobiles :* Ford Fairlane , a car manufactured by the Ford Motor Company between 1955 and 1970* Ford Fairlane , a car manufactured by the Ford Motor Company of Australia between 1959 and 2007- See also :...
(1969–1979) - Ford Taunus (1974–1983)
- Ford SierraFord SierraThe Ford Sierra is a large family car that was built by Ford Europe from 1982 until 1993. It was designed by Uwe Bahnsen, Robert Lutz and Patrick le Quément. The code used during development was "Project Toni"....
(1984–1993) - Ford Escort (1987–2002)
- Ford OrionFord OrionThe Ford Orion is a saloon car built by the automaker Ford for the European market from 22 July 1983 until 19 September 1993. A total of 3,534,239 Orions were sold throughout the car's 10-year life....
(1994–1997) - Ford GalaxyFord GalaxyThe first Galaxy was designed as a joint venture product between Ford and the Volkswagen Group. Produced at the joint-venture AutoEuropa plant in Palmela, Portugal, the vehicle was badge-engineered to create three vehicles: the Ford Galaxy; by Volkswagen Passenger Cars as the Volkswagen Sharan;...
(1992–1996) - Ford MondeoFord MondeoThe Mondeo was launched on 8 January 1993, and sales began on 22 March 1993. Available as a four-door saloon, a five-door hatchback, and a five-door estate, all models for the European market were produced at Ford's plant in the Belgian city of Genk...
(1995–present) - Ford KaFord KaThe Ford Ka is a city car from the Ford Motor Company marketed in Europe and elsewhere.The current European version is produced by Fiat Auto in Tychy, Poland, while the model sold in Latin America is built in Brazil and Argentina....
(1997–present) - Ford Focus (1999–present)
Trucks
- Ford F-250 Chassis
- Ford F-350 Chassis
- Ford F-400 Chassis
- Ford F-500 Chassis
- Ford F-600 Chassis (1959-????)
- Ford B-600 Chassis (1959-????)
- Ford F-700 Chassis
- Ford F-6000 Chassis
- Ford F-7000 Chassis
- Ford F-100 / F-150Ford F-SeriesThe F-Series is a series of full-size pickup trucks from Ford Motor Company which has been sold continuously for over six decades. The most popular variant of the F-Series is the F-150...
Pick-up (1957–1997) - Ford F-150 / F-250Ford F-SeriesThe F-Series is a series of full-size pickup trucks from Ford Motor Company which has been sold continuously for over six decades. The most popular variant of the F-Series is the F-150...
Pick-up (2x4 / 4x4) (1980–1997) - Ford CargoFord CargoThe Ford Cargo is a cab-over-engine lightweight truck model formerly manufactured by Ford. It was originally launched in 1981 by Ford of the United Kingdom....
1722 (1998–2000) - Ford RangerFord RangerThe Ford Ranger is a pickup truck produced by the Ford Motor Company. The "Ranger" name had previously been used for a premium styling package on the F-Series full-sized pickup trucks since 1965. The name was moved to this line of North American compact trucks for the 1983 model year.In North...
(2x4 / 4x4) (1996–present)
Ford in South America
In South America, Ford's primary operations are in BrazilFord do Brasil
Ford do Brasil is a subsidiary of American automaker Ford Motor Company, founded on April 24, 1919. The operation started out importing the Ford Model T cars and the Ford Model TT trucks in kit form from the US for assembly in Brazil...
, Argentina and Ford Andina (Venezuela, Colombia and Ecuador). Ford employs over 18,000 people and operates seven assembly or other plants in the region.