Forestle
Encyclopedia
Forestle is an ecologically inspired search engine
Search engine
A search engine is an information retrieval system designed to help find information stored on a computer system. The search results are usually presented in a list and are commonly called hits. Search engines help to minimize the time required to find information and the amount of information...

 created by Christian Kroll, Wittenberg
Wittenberg
Wittenberg, officially Lutherstadt Wittenberg, is a city in Germany in the Bundesland Saxony-Anhalt, on the river Elbe. It has a population of about 50,000....

, Germany, in 2008. Forestle is a website for finding all kinds of information on the internet; Forestle helps to save the rain forest and aims to reduce CO2 emissions. It also offers special features, for example a preview of the websites found during a search.

Increasing contributions to sustainability

Forestle saves 0.1 square meters (about 0.12 square yards) of rain forest per search event. It guarantees to donate 90% of its advertisement revenue to the Adopt an Acre program of is partner organization The Nature Conservancy
The Nature Conservancy
The Nature Conservancy is a US charitable environmental organization that works to preserve the plants, animals, and natural communities that represent the diversity of life on Earth by protecting the lands and waters they need to survive....

. The Nature Conservancy uses these donations by Forestle to sustain rain forests. As of December 9, 2009, about 2,910,000 square meters of rain forest have been saved. As of November 20, 2010 about 9,250,000 square meters have been saved.

A Forestle search is also essentially CO2-neutral, as Forestle.org offsets the carbon-dioxide emissions caused by electricity consumed by all Forestle servers, the network infrastructure as well as the computers of each user by purchasing an equivalent amount of renewable energy
Renewable energy
Renewable energy is energy which comes from natural resources such as sunlight, wind, rain, tides, and geothermal heat, which are renewable . About 16% of global final energy consumption comes from renewables, with 10% coming from traditional biomass, which is mainly used for heating, and 3.4% from...

 certificates. The certificates are purchased from a part of the 10% of revenue left after conserving rain forest. This makes Forestle one of the few web search sites that are green certified.
Forestle thus offers a simple alternative form of searching the web in an eco-friendly way.

The number of search requests on Forestle.org continues to increase significantly: Within two months, it increased more than sixfold from about 4,000 per day on average in December 2008 to more than 24,000 per day in February 2009. The report about Forestle in a major German newspaper end of February 2009 transiently boosted the number of search events on Forestle.org within a week (3 March 2009) close to its all-time maximum. As of December 2009, the number of search events exceeds 200,000 per day.

The degree of impact of Forestle.org and similar kinds of 'green' search engines is discussed; the (now removed) note on Forestle to not click on advertisements to 'help' achieving larger advertisement revenues was particularly criticized.

Features

The site pioneers a thumbnail website preview for all search results. Moreover, it offers a search with so-called indicators, for instance, one may directly search for 'Basic Income' on Wikipedia (instead of the entire WWW) by typing 'Wikipedia::Basic Income'. The language chosen for indicator search is automatically associated, so a search on the US web site http://us.Forestle.org or on the British web site http://uk.Forestle.org leads to a search on English Wikipedia http://en.wikipedia.org and a search on the German web site http://de.Forestle.org (or on the Austrian Website http://at.Forestle.org) leads a search on German Wikipedia http://de.wikipedia.org. Forestle also provides several browser plugins, can be added to iGoogle and is available in English and German (full versions) as well as in Spanish and Dutch (details partially in English)
.

Utopia Award

On November 27, 2009, Forestle received the Utopia Award as an exemplary organisation enabling us to live more sustainably. The Jury emphasizes that Forestle "offers a simple and strong possibility to contribute to protect existing rain forest through the use of an everyday [...] service" and that "thereby Forestle unfolds a high effectiveness and sharpens the consumers' sense for the impact of consumer behavior".

Forestle search engine partners

Forestle was associated to Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...

 until Google revoked the site's search functionality after four days due to a dispute over whether their terms of service were being broken. Forestle.org states that Google did not actually give reasons for stopping the association. At the time, Forestle posted a message on their website stating that Google had contacted them and explained the reason for banning Forestle from using their Google Custom Search. The action by Google to not further support Forestle immediately drew international attention. Details about the conflict between Google and Forestle are debated. Forestle is now associated with Yahoo.

Reference With Ecosia

This Green Certified Search Engine now(1 January 2011) states that it's search results will be redirected to Ecosia
Ecosia
Ecosia is an eco-friendly web search engine founded in Wittenberg, Germany in 14 December 2009. Ecosia is powered by Bing and Yahoo!, and comes from Christian Kroll, who is also the founder of the self-proclamed green search engine Forestle. Dubbed by Ecosia's press release it is "the greenest...

 from 1 January, 2011 Which also aims at rainforest saving and a lot of more new activities day-by-day. You can visit Forestle at http://forestle.org] for the Worldwide Site, http://in.forestle.org/ for the Indian website, US residences can use us.Forestle.org And All others can check out their regional sites from http://forestle.org/userselect.php. Its "About" page can be reached at http://forestle.org/_lang/en/about_forestle.php and you can know about how it works from http://forestle.org/_lang/en/how_it_works.php.

Forestle Discontinued

"In order to optimally grow the charitable power of our green search alternative, we’ve decided to discontinue Forestle – despite its remarkable success story – in favor of the newly-relaunched Ecosia, which will process all queries to Forestle starting on January 1 2011. With Ecosia, you can also help protect the rainforest with every search." States the website http://forestle.org/_files/switch_forestle_ecosia_en.pdf about the latest notice about it discontinuation.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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