Forever and a Day (Kelly Rowland song)
Encyclopedia
"Forever and a Day" is a song by American recording artist Kelly Rowland
. Written by Rowland, Andre Merritt, Samual Watters
, and Jonas Jeberg, the uptempo Europop
song is the second international single (fourth overall) taken from her third studio album, Here I Am (2011). It was produced mainly by Jeberg, although Rowland's recent collaborator, David Guetta
, co-produced some elements of the song. Overall, it's the third single which Rowland and Guetta have worked on, the first being Guetta's number one dance track, "When Love Takes Over
", and the second being Rowland's comeback single, "Commander
".
"Forever and a Day" received its world premiere on BBC Radio 1's Live Lounge on August 18, 2010, and was released for digital download
on September 20, 2010. Critics mainly praised the song for Rowland's vocals, as well as an infectious and refreshing production which uses Europop
melodies, guitar riffs, and Glee
-like handclaps. An accompanying music video, directed by Sarah Chatfield, features the iPad
interface and scenes of Rowland partying with friends in Los Angeles
. The single was considerably less successful than its predecessor, "Commander", only managing to peak in the UK at number forty-nine.
) or the Pitbull
-assisted "Take Everything", written by Jim Jonsin
, were considered for release as second international singles. However, on August 18, 2010, UK station BBC Radio 1
announced that "Forever and a Day" was the name of Rowland's new single and subsequently played the record for the first time.
"Forever and a Day" is an up-tempo Europop
song which makes use of a "subtle guitar riff" and "Glee
-like handclaps." The song was written by Rowland, Jonas Jeberg, Andre Merrit, and Sam Watters. Jeberg produced most of the song, but David Guetta
contributed to some of the song's elements. It is the third single that Guetta and Rowland have worked on, the first being their 2009 collaboration, "When Love Takes Over
", and the other being Rowland's 2010 comeback single, "Commander
". Rowland uses auto-tuning
on some of her vocals in the song.
praised the song, saying, "Kelly totally rips it wide open on the chorus with her shrieking-but-not-shrill 'DAAAAY!' Once again, David Guetta
+ Kelly Rowland
= musical gold. If we're lucky, this will also be a US single, but we know how infrequently mass American takes a liking to Europop tunes." Robert Copsey of Digital Spy
agreed, saying that the song was "nothing less than was expected." He awarded the song four out of five stars, saying that the song could not top "Commander
" but "comes pretty close." It "[uses] beats that bounce faster than a chesty lady on a high-powered jetski. It all makes for another infectious club-pop number on which Kel is refreshingly direct with her fella." Not all reviews were positive. Rick Fullton of the Daily Record was much less impressed with the song, saying it could have "been a session singer" instead of the "dance diva" Rowland is intending on becoming. A reviewer from StarObserver praised the dance remix of the song. The review said, "French DJ Antoine Clamaran
has turned K Row’s mid-tempo jam into the perfect summer anthem – with killer beats, an uplifting chorus and suitably cheesy video (below)."
radio on September 10, 2010. On September 15, 2010, "Forever and a Day" was added to B-playlist on the UK's mainstream radio station, BBC Radio 1
. It was due to be released in the UK on September 27, 2010, but for unspecified reasons the release was delayed by a week to October 4, 2010. Rowland performed "Forever and a Day" for the first time on The Alan Titchmarsh Show
on October 7, 2010. Following its release, the single debuted on the UK Singles Chart
at number forty-nine, but then fell to number sixty-one the following week. On October 23, 2010, the single debuted on the Belgium Flanders Tip chart at number forty-nine before peaking at number forty-two weeks later. The single also peaked at number seventy-three on the Slovkian Airplay Chart. At the end of October 2010, Rowland performed the new Antoine Clamaran
dance remix of the song at the Starfloor 2010 music festival in Paris
, France.
network, and was added to UK music channels on September 15, 2010. It was released in other territories on September 25, 2010. The scenes were put together with superimposed images of the workings and interface of the iPad
. It was released through the US iTunes store
on September 21, 2010. Video Static's Steven Gottlieb provided clarity on how the interface is integrated into the video. He said, "Logos get tapped to trigger various edits; pinching makes things zoom in and out, etc, etc." A video set to the Antoine Clamaran
dance remix of the song premiered on Clamaran's official YouTube page on December 8, 2010.
in the foreground. A single finger appears and unlocks the image by sliding the slider from left to right. The music begins and four small images appear on screen. The finger reappears and clicks on the third image, resulting in that image zooming to fit the whole screen. In this scene, Rowland wears an orange knee-length skirt, T-shirt, and a blue cropped denim jacket. She walks around on a rooftop in Los Angeles
. The video then flicks between this scene and another where she is seen partying with her friends. As the chorus begins, Rowland and her friends are seen riding in a convertible car. Then they are seen sitting on some concrete stairs as some skate-boarders ride past them. When the bridge kicks in, the images flicker to a party scene on a rooftop with lots of people enjoying themselves. The finger then re-appears and clicks on the scroll bar, which appears on screen as if to rewind the clip and the original scene of Rowland alone on the rooftop plays as the music fades.
." It also said, "The pop diva continues her ascent to grown woman in this sun-soaked video, making good use of palm trees, a convertible, and the Los Angeles skyline," commenting that she takes "a breezy approach so casual it almost does look like a camera crew just happened to stumble upon a typical day out with the girls." The reviewer concluded that "it's hard to imagine better uses for a touch screen than getting as close as possible to the carefree fun on display here." Steven Gottlieb of Video Static said, "['Forever and a Day' is] a casual and sunny pop video gets a bit of a twist, or a flick, via an interface that's swiped from your iPhone...It's possibly not the kind of finger manipulation some Kelly Rowland fans have been dreaming about, but even they should admit it's a clever conceit."
Kelly Rowland
Kelendria Trene "Kelly" Rowland is an American singer, songwriter, actress, dancer, and television personality. She rose to fame as one of the founding members of the American girl group Destiny's Child...
. Written by Rowland, Andre Merritt, Samual Watters
Sam Watters
Sam Watters is a Grammy nominated American songwriter, record producer, singer, and record executive. Watters was a member of the multi-platinum selling 1990’s R&B group Color Me Badd and co-authored many of their hits including “I Wanna Sex You Up”, “I Adore Mi Amor”, and “All 4 Love”...
, and Jonas Jeberg, the uptempo Europop
Europop
Europop refers to a style of pop music that first developed in today's form in Europe, throughout the late 1970s. Europop topped the charts throughout the 1980s and ’90s...
song is the second international single (fourth overall) taken from her third studio album, Here I Am (2011). It was produced mainly by Jeberg, although Rowland's recent collaborator, David Guetta
David Guetta
Pierre David Guetta , known professionally as David Guetta , is a French house music producer and DJ. Originally a DJ at nightclubs during the 1980s and 1990s, he co-founded Gum Productions and released his first album, Just a Little More Love, in 2002. Later, he released Guetta Blaster and Pop Life...
, co-produced some elements of the song. Overall, it's the third single which Rowland and Guetta have worked on, the first being Guetta's number one dance track, "When Love Takes Over
When Love Takes Over
"When Love Takes Over" is a song by French disc jockey -music producer David Guetta from his fourth studio album, One Love. It was released as the lead single from the album on 21 April 2009 by Virgin Records...
", and the second being Rowland's comeback single, "Commander
Commander (song)
"Commander" is a song performed by American recording artist Kelly Rowland from her third studio album, Here I Am . It serves as the project's international lead single and her debut release with Universal Motown...
".
"Forever and a Day" received its world premiere on BBC Radio 1's Live Lounge on August 18, 2010, and was released for digital download
Music download
A music download is the transferral of music from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment...
on September 20, 2010. Critics mainly praised the song for Rowland's vocals, as well as an infectious and refreshing production which uses Europop
Europop
Europop refers to a style of pop music that first developed in today's form in Europe, throughout the late 1970s. Europop topped the charts throughout the 1980s and ’90s...
melodies, guitar riffs, and Glee
Glee (TV series)
Glee is an American musical comedy-drama television series that airs on Fox in the United States, and on GlobalTV in Canada. It focuses on the high school glee club New Directions competing on the show choir competition circuit, while its members deal with relationships, sexuality and social issues...
-like handclaps. An accompanying music video, directed by Sarah Chatfield, features the iPad
IPad
The iPad is a line of tablet computers designed, developed and marketed by Apple Inc., primarily as a platform for audio-visual media including books, periodicals, movies, music, games, and web content. The iPad was introduced on January 27, 2010 by Apple's then-CEO Steve Jobs. Its size and...
interface and scenes of Rowland partying with friends in Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
. The single was considerably less successful than its predecessor, "Commander", only managing to peak in the UK at number forty-nine.
Background and composition
In an interview with the German editor of her official website, Rowland has said that "On and On" (produced by Brian KennedyBrian Kennedy (producer)
Brian Kennedy Seals is an American songwriter, record producer and musician from Kansas City, MO. Revered as a piano prodigy, he has been making music tracks since 2001...
) or the Pitbull
Pitbull (rapper)
Armando Christian Pérez , better known by his stage name Pitbull, is an American rapper, singer-songwriter and record producer. His first recorded performance was from the Lil Jon album Kings of Crunk in 2002, after which he released his debut album in 2004 titled M.I.A.M.I. under TVT Records...
-assisted "Take Everything", written by Jim Jonsin
Jim Jonsin
James Scheffer, better known by his professional name, Jim Jonsin, is an American Grammy award winning record producer, songwriter, record executive, and entrepreneur...
, were considered for release as second international singles. However, on August 18, 2010, UK station BBC Radio 1
BBC Radio 1
BBC Radio 1 is a British national radio station operated by the British Broadcasting Corporation which also broadcasts internationally, specialising in current popular music and chart hits throughout the day. Radio 1 provides alternative genres after 7:00pm including electronic dance, hip hop, rock...
announced that "Forever and a Day" was the name of Rowland's new single and subsequently played the record for the first time.
"Forever and a Day" is an up-tempo Europop
Europop
Europop refers to a style of pop music that first developed in today's form in Europe, throughout the late 1970s. Europop topped the charts throughout the 1980s and ’90s...
song which makes use of a "subtle guitar riff" and "Glee
Glee (TV series)
Glee is an American musical comedy-drama television series that airs on Fox in the United States, and on GlobalTV in Canada. It focuses on the high school glee club New Directions competing on the show choir competition circuit, while its members deal with relationships, sexuality and social issues...
-like handclaps." The song was written by Rowland, Jonas Jeberg, Andre Merrit, and Sam Watters. Jeberg produced most of the song, but David Guetta
David Guetta
Pierre David Guetta , known professionally as David Guetta , is a French house music producer and DJ. Originally a DJ at nightclubs during the 1980s and 1990s, he co-founded Gum Productions and released his first album, Just a Little More Love, in 2002. Later, he released Guetta Blaster and Pop Life...
contributed to some of the song's elements. It is the third single that Guetta and Rowland have worked on, the first being their 2009 collaboration, "When Love Takes Over
When Love Takes Over
"When Love Takes Over" is a song by French disc jockey -music producer David Guetta from his fourth studio album, One Love. It was released as the lead single from the album on 21 April 2009 by Virgin Records...
", and the other being Rowland's 2010 comeback single, "Commander
Commander (song)
"Commander" is a song performed by American recording artist Kelly Rowland from her third studio album, Here I Am . It serves as the project's international lead single and her debut release with Universal Motown...
". Rowland uses auto-tuning
Auto-Tune
Auto-Tune is a proprietary audio processor created by Antares Audio Technologies. Auto-Tune uses a phase vocoder to correct pitch in vocal and instrumental performances. It is used to disguise off-key inaccuracies and mistakes, and has allowed singers to perform apparently perfectly tuned vocal...
on some of her vocals in the song.
Critical reception
Becky Bain of IdolatorIdolator
Idolator is the third album by the Japanese, melodic death metal band, Blood Stain Child. Idolator combines melodic death metal similar to the more recent In Flames albums with electronic and trance influences, particularly on "Nuclear Trance". "Embrace Me", has a piano section both at the...
praised the song, saying, "Kelly totally rips it wide open on the chorus with her shrieking-but-not-shrill 'DAAAAY!' Once again, David Guetta
David Guetta
Pierre David Guetta , known professionally as David Guetta , is a French house music producer and DJ. Originally a DJ at nightclubs during the 1980s and 1990s, he co-founded Gum Productions and released his first album, Just a Little More Love, in 2002. Later, he released Guetta Blaster and Pop Life...
+ Kelly Rowland
Kelly Rowland
Kelendria Trene "Kelly" Rowland is an American singer, songwriter, actress, dancer, and television personality. She rose to fame as one of the founding members of the American girl group Destiny's Child...
= musical gold. If we're lucky, this will also be a US single, but we know how infrequently mass American takes a liking to Europop tunes." Robert Copsey of Digital Spy
Digital Spy
Digital Spy is a British entertainment and media news website. According to Alexa Internet traffic statistics, as of February 2011, Digital Spy is the 93rd most popular website in the United Kingdom, with an overall Alexa ranking of 2,088....
agreed, saying that the song was "nothing less than was expected." He awarded the song four out of five stars, saying that the song could not top "Commander
Commander (song)
"Commander" is a song performed by American recording artist Kelly Rowland from her third studio album, Here I Am . It serves as the project's international lead single and her debut release with Universal Motown...
" but "comes pretty close." It "[uses] beats that bounce faster than a chesty lady on a high-powered jetski. It all makes for another infectious club-pop number on which Kel is refreshingly direct with her fella." Not all reviews were positive. Rick Fullton of the Daily Record was much less impressed with the song, saying it could have "been a session singer" instead of the "dance diva" Rowland is intending on becoming. A reviewer from StarObserver praised the dance remix of the song. The review said, "French DJ Antoine Clamaran
Antoine Clamaran
Antoine Clamaran is a French house music artist and music remixer. Clamaran was born in Villeurbanne. In the early 90's, his local fame interested Maximum FM, the leading parisian dance radio station at that time. Impressed by his mixing gift, Clamaran gained a huge audience and started to be...
has turned K Row’s mid-tempo jam into the perfect summer anthem – with killer beats, an uplifting chorus and suitably cheesy video (below)."
Release and promotion
Following its premiere, "Forever and a Day" was added to the A-playlist on UK urban musicBBC Radio 1Xtra
BBC Radio 1Xtra is a digital radio station in the United Kingdom from the BBC specialising in new black music, sometimes referred to as urban music. Launched at 18:00 on 16 August 2002, it had been codenamed Network X during the consulation period and is the sister station to BBC Radio 1...
radio on September 10, 2010. On September 15, 2010, "Forever and a Day" was added to B-playlist on the UK's mainstream radio station, BBC Radio 1
BBC Radio 1
BBC Radio 1 is a British national radio station operated by the British Broadcasting Corporation which also broadcasts internationally, specialising in current popular music and chart hits throughout the day. Radio 1 provides alternative genres after 7:00pm including electronic dance, hip hop, rock...
. It was due to be released in the UK on September 27, 2010, but for unspecified reasons the release was delayed by a week to October 4, 2010. Rowland performed "Forever and a Day" for the first time on The Alan Titchmarsh Show
The Alan Titchmarsh Show
The Alan Titchmarsh Show is a British daytime TV chat show broadcast between 3 and 4pm weekdays on the ITV Network.-Format:The programme made its debut on ITV in 2007. It focused on the theme of "The Best of British" focusing on food, entertainment and celebrities in a mid-afternoon slot...
on October 7, 2010. Following its release, the single debuted on the UK Singles Chart
UK Singles Chart
The UK Singles Chart is compiled by The Official Charts Company on behalf of the British record-industry. The full chart contains the top selling 200 singles in the United Kingdom based upon combined record sales and download numbers, though some media outlets only list the Top 40 or the Top 75 ...
at number forty-nine, but then fell to number sixty-one the following week. On October 23, 2010, the single debuted on the Belgium Flanders Tip chart at number forty-nine before peaking at number forty-two weeks later. The single also peaked at number seventy-three on the Slovkian Airplay Chart. At the end of October 2010, Rowland performed the new Antoine Clamaran
Antoine Clamaran
Antoine Clamaran is a French house music artist and music remixer. Clamaran was born in Villeurbanne. In the early 90's, his local fame interested Maximum FM, the leading parisian dance radio station at that time. Impressed by his mixing gift, Clamaran gained a huge audience and started to be...
dance remix of the song at the Starfloor 2010 music festival in Paris
Paris
Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...
, France.
Background and concept
The music video was filmed from August 20 to August 22, 2010, and was directed by British pop-culture and video director Sarah Chatfield. The full completed video debuted on the VevoVevo
Vevo is a music video website. It is a joint venture among Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media with EMI licensing its content to the group without taking an ownership stake. The service was launched officially on December 8, 2009...
network, and was added to UK music channels on September 15, 2010. It was released in other territories on September 25, 2010. The scenes were put together with superimposed images of the workings and interface of the iPad
IPad
The iPad is a line of tablet computers designed, developed and marketed by Apple Inc., primarily as a platform for audio-visual media including books, periodicals, movies, music, games, and web content. The iPad was introduced on January 27, 2010 by Apple's then-CEO Steve Jobs. Its size and...
. It was released through the US iTunes store
ITunes Store
The iTunes Store is a software-based online digital media store operated by Apple. Opening as the iTunes Music Store on April 28, 2003, with over 200,000 items to purchase, it is, as of April 2008, the number-one music vendor in the United States...
on September 21, 2010. Video Static's Steven Gottlieb provided clarity on how the interface is integrated into the video. He said, "Logos get tapped to trigger various edits; pinching makes things zoom in and out, etc, etc." A video set to the Antoine Clamaran
Antoine Clamaran
Antoine Clamaran is a French house music artist and music remixer. Clamaran was born in Villeurbanne. In the early 90's, his local fame interested Maximum FM, the leading parisian dance radio station at that time. Impressed by his mixing gift, Clamaran gained a huge audience and started to be...
dance remix of the song premiered on Clamaran's official YouTube page on December 8, 2010.
Synopsis
The video begins with a still photo of Rowland and a "slide-lock" function from the iPadIPad
The iPad is a line of tablet computers designed, developed and marketed by Apple Inc., primarily as a platform for audio-visual media including books, periodicals, movies, music, games, and web content. The iPad was introduced on January 27, 2010 by Apple's then-CEO Steve Jobs. Its size and...
in the foreground. A single finger appears and unlocks the image by sliding the slider from left to right. The music begins and four small images appear on screen. The finger reappears and clicks on the third image, resulting in that image zooming to fit the whole screen. In this scene, Rowland wears an orange knee-length skirt, T-shirt, and a blue cropped denim jacket. She walks around on a rooftop in Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
. The video then flicks between this scene and another where she is seen partying with her friends. As the chorus begins, Rowland and her friends are seen riding in a convertible car. Then they are seen sitting on some concrete stairs as some skate-boarders ride past them. When the bridge kicks in, the images flicker to a party scene on a rooftop with lots of people enjoying themselves. The finger then re-appears and clicks on the scroll bar, which appears on screen as if to rewind the clip and the original scene of Rowland alone on the rooftop plays as the music fades.
Reception
A review from Idolator said that the futuristic theme to the video might have been better suited to the previous international single, "CommanderCommander (song)
"Commander" is a song performed by American recording artist Kelly Rowland from her third studio album, Here I Am . It serves as the project's international lead single and her debut release with Universal Motown...
." It also said, "The pop diva continues her ascent to grown woman in this sun-soaked video, making good use of palm trees, a convertible, and the Los Angeles skyline," commenting that she takes "a breezy approach so casual it almost does look like a camera crew just happened to stumble upon a typical day out with the girls." The reviewer concluded that "it's hard to imagine better uses for a touch screen than getting as close as possible to the carefree fun on display here." Steven Gottlieb of Video Static said, "['Forever and a Day' is] a casual and sunny pop video gets a bit of a twist, or a flick, via an interface that's swiped from your iPhone...It's possibly not the kind of finger manipulation some Kelly Rowland fans have been dreaming about, but even they should admit it's a clever conceit."
Track listing
-
- Digital download
- "Forever and a Day" – 3:34
-
- Official Remix Single
- "Forever and a Day" (Antoine ClamaranAntoine ClamaranAntoine Clamaran is a French house music artist and music remixer. Clamaran was born in Villeurbanne. In the early 90's, his local fame interested Maximum FM, the leading parisian dance radio station at that time. Impressed by his mixing gift, Clamaran gained a huge audience and started to be...
Remix Edit) - 3:38
-
- Digital Remixes EP
- "Forever and a Day" (Mantronix Remix) - 5:39
- "Forever and a Day" (Donaeo Dub Remix) - 7:14
- "Forever and a Day" (Donaeo Remix) - 7:14
Chart performance
| Chart (2010) | Peak position |
|---|---|
| UK Singles Chart UK Singles Chart The UK Singles Chart is compiled by The Official Charts Company on behalf of the British record-industry. The full chart contains the top selling 200 singles in the United Kingdom based upon combined record sales and download numbers, though some media outlets only list the Top 40 or the Top 75 ... |
49 |
Radio add dates
| Region | Date | Format |
|---|---|---|
| United Kingdom | August 18, 2010 | World premiere |
| September 10, 2010 | Urban music | |
| September 15, 2010 | Mainstream BBC Radio 1 BBC Radio 1 is a British national radio station operated by the British Broadcasting Corporation which also broadcasts internationally, specialising in current popular music and chart hits throughout the day. Radio 1 provides alternative genres after 7:00pm including electronic dance, hip hop, rock... |
|
| France | November 18, 2010 | All |
Release history
| Region | Date | Format | Label |
|---|---|---|---|
| Belgium | September 20, 2010 | Digital download Music download A music download is the transferral of music from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment... |
Universal Music Universal Music Group Universal Music Group is an American music group, the largest of the "big four" record companies by its commanding market share and its multitude of global operations... |
| Denmark | |||
| France | Barclay Records Barclay Records Barclay Records is a French record label founded in the mid-1950s by Eddie Barclay under the alias, Edouard Ruault. Eddie Barclay also founded the Riviera label in the early-1950s.... |
||
| Japan | Universal Music | ||
| Sweden | |||
| Brazil | September 22, 2010 | ||
| Ireland | September 24, 2010 | ||
| United Kingdom | September 27, 2010 | Universal Island Island Records Island Records is a record label that was founded by Chris Blackwell in Jamaica. It was based in the United Kingdom for many years and is now owned by Universal Music Group... |
|
| Australia | October 8, 2010 | Universal Music | |
| Switzerland | |||
| Italy | October 11, 2010 | ||
| New Zealand | |||
| Ireland | October 24, 2010 | Digital Remixes EP Extended play An EP is a musical recording which contains more music than a single, but is too short to qualify as a full album or LP. The term EP originally referred only to specific types of vinyl records other than 78 rpm standard play records and LP records, but it is now applied to mid-length Compact... |
|
| United Kingdom | Universal Island | ||
| France | November 15, 2010 | Official Remix Single | Barclay Records |