Franklin Gothic
Encyclopedia
Franklin Gothic and its related faces are realist sans-serif typeface
s originated by Morris Fuller Benton
(1872–1948) in 1902. “Gothic” is an increasingly archaic term meaning sans-serif
. Franklin Gothic has been used in many advertisements and headlines in newspapers. The typeface continues to maintain a high profile, appearing in a variety of media from books to billboards. Despite a period of eclipse in the 1930s, after the introduction of such European faces as Kabel
and Futura
, they were re-discovered by American designers in the 1940s and have remained popular ever since.
in 1892. Historian Alexander Lawson speculated that Franklin Gothic was influenced by Berthold’s Akizdenz-Grotesk types but offered no evidence to support this theory which was later presented as fact by Philip Meggs and Rob Carter. It was named in honor of a prolific American printer, Benjamin Franklin
. The faces were issued over a period of ten years, all of which were designed by Benton and issued by A.T.F.
Some time later, the foundry again expanded the line, adding two more variants:
copied the face as Gothic #1, while both Linotype
and Intertype
, called their copies Gothic #16. Monotype’s copy kept the name Franklin Gothic, but because of the demands of mechanical composition, their version was modified to fit a standard arrangement. The Ludlow
version was known as Square Gothic Heavy.
, International Typeface Corporation
, Monotype Imaging
, and URW. Victor Caruso drew a multi-weight family for the International Typeface Corporation
(ITC) in 1980 and in 1991, ITC commissioned the Font Bureau
in Boston to create condensed, compressed and extra compressed versions of ITC Franklin Gothic. Bitstream’s
version is called Gothic 744. Microsoft Windows
has distributed "Franklin Gothic Medium," one of ITC's variants of the font, in all copies since at least Windows 95.
, Linotype
and Intertype
as Gothic Condensed. Ludlow’s Trade Gothic Condensed is very similar as well. Two variants were made:
, Monotype as CG Alternate Gothic #3, and The League of Moveable Type as League Gothic.
was designed by M.F. Benton for A.T.F. in 1908 as a continuing effort to consolidate and systematize the nineteenth century Gothic faces inherited from the company’s predecessors. It is essentially a medium weight version of Franklin Gothic. Morris cut seven variations for A.T.F.:
As with Franklin Gothic, the foundry expanded the line sometime later, adding two more variants:
called their copy Trade Gothic while the Ludlow
version was known as Record Gothic. Intertype
copied the face under the same name and added a variant, News Gothic Bold (1955). Baltimore Type’s copy was called Balto Gothic, while their copy of Inland Type Foundry’s
Inland Gothic No. 6 was perversely sold under the name News Gothic.
made alternate rounded characters for News Gothic Extra Condensed and the resulting face was sold by Lanston Monotype as Jefferson Gothic, which was also sold by Baltimore Type as Tourist Extra Condensed In 1935, M.F. Benton did much the same thing for A.T.F. and the face was called Phenix.
Ludlow’s
Record Gothic began as a mere knock-off but, between 1956 and 1961, their in-house designer, R. Hunter Middleton
made many original additions to the family including:
, Monotype, Linotype
, Bitstream
and The Font Bureau
all have their own versions.
Typeface
In typography, a typeface is the artistic representation or interpretation of characters; it is the way the type looks. Each type is designed and there are thousands of different typefaces in existence, with new ones being developed constantly....
s originated by Morris Fuller Benton
Morris Fuller Benton
Morris Fuller Benton was an influential American typeface designer who headed the design department of the American Type Founders , for which he was the chief type designer from 1900 to 1937...
(1872–1948) in 1902. “Gothic” is an increasingly archaic term meaning sans-serif
Sans-serif
In typography, a sans-serif, sans serif or san serif typeface is one that does not have the small projecting features called "serifs" at the end of strokes. The term comes from the French word sans, meaning "without"....
. Franklin Gothic has been used in many advertisements and headlines in newspapers. The typeface continues to maintain a high profile, appearing in a variety of media from books to billboards. Despite a period of eclipse in the 1930s, after the introduction of such European faces as Kabel
Kabel (typeface)
Kabel is a geometric sans-serif typeface designed by German typeface designer Rudolf Koch, and released by the Klingspor foundry in 1927. The face was named to honor the newly completed trans-Atlantic telephone cable...
and Futura
Futura (typeface)
In typography, Futura is a geometric sans-serif typeface designed in 1927 by Paul Renner. It is based on geometric shapes that became representative visual elements of the Bauhaus design style of 1919–1933...
, they were re-discovered by American designers in the 1940s and have remained popular ever since.
Franklin Gothic
Franklin Gothic is an extra-bold sans-serif type which can be distinguished from other sans serif typefaces, as it has a more traditional double-story g and a. Other main distinguishing characteristics are the tail of the Q and the ear of the g. The tail of the Q curls down from the bottom center of the letterform in the book weight and shifts slightly to the right in the bolder fonts. It draws upon earlier, nineteenth century models, from many of the twenty-three foundries consolidated into American Type FoundersAmerican Type Founders
American Type Founders was a business trust created in 1892 by the merger of 23 type foundries, representing about 85% of all type manufactured in the United States...
in 1892. Historian Alexander Lawson speculated that Franklin Gothic was influenced by Berthold’s Akizdenz-Grotesk types but offered no evidence to support this theory which was later presented as fact by Philip Meggs and Rob Carter. It was named in honor of a prolific American printer, Benjamin Franklin
Benjamin Franklin
Dr. Benjamin Franklin was one of the Founding Fathers of the United States. A noted polymath, Franklin was a leading author, printer, political theorist, politician, postmaster, scientist, musician, inventor, satirist, civic activist, statesman, and diplomat...
. The faces were issued over a period of ten years, all of which were designed by Benton and issued by A.T.F.
- Franklin Gothic (1903)
- Franklin Gothic Condensed + Extra Condensed (1906)
- Franklin Gothic Italic (1910)
- Franklin Gothic Condensed Shaded (1912)
Some time later, the foundry again expanded the line, adding two more variants:
- Franklin Gothic Wide (1952) designed by John L. “Bud” Renshaw
- Franklin Gothic Condensed Italic (1967) designed by Whedon Davis
Hot Metal Copies
Barnhart Brothers & SpindlerBarnhart Brothers & Spindler
Barnhart Brothers & Spindler Type Foundry was founded as the Great Western Type Foundry in 1873. It became Barnhart Brothers & Spindler ten years later. It was a successful foundry known for innovative type design and well designed type catalogs. Oz Cooper, Will Ransom, Robert Wiebking, and...
copied the face as Gothic #1, while both Linotype
Linotype
The Mergenthaler Linotype Company is a corporation founded in the United States in 1886 to market the linecaster invented by Ottmar Mergenthaler...
and Intertype
Intertype Corporation
The Intertype Corporation produced the Intertype, a typecasting machine closely resembling the Linotype, and using the same matrices as the Linotype...
, called their copies Gothic #16. Monotype’s copy kept the name Franklin Gothic, but because of the demands of mechanical composition, their version was modified to fit a standard arrangement. The Ludlow
Ludlow Typograph
A Ludlow Typograph is a hot metal typesetting system used in letterpress printing. The device casts bars, or slugs of type, out of type metal primarily consisting of lead. These slugs are used for the actual printing, and then are melted down and recycled on the spot.The Ludlow system uses molds,...
version was known as Square Gothic Heavy.
Cold Type Copies
Given the post-war popularity of Gothic faces, it is no wonder that most of the producers of cold type offered their own versions of Franklin Gothic under the following names:- Franklin Gothic — Alphatype, AutologicInformation International, Inc.Information International, Inc., commonly referred to as Triple-I or III, was an early computer technology company; Founded by Edward Fredkin in 1962 in Maynard, Massachusetts. It then moved to Santa Monica, Culver City, and Los Angeles California. Triple-I merged with Autologic, Inc. in 1996...
, BertholdBertholdBerthold or Bertolt is a Germanic given name, from berht "bright" and wald "rule".-People with the given name Berthold:*Saint Berthold, 12th century, founder of the Carmelites*Berthold, Duke of Bavaria*Berthold of Garsten, 12th century prelate...
, DymoDYMOThe DYMO routing protocol is successor to the popular Ad hoc On-Demand Distance Vector Routing protocol and shares many of its benefits. It is, however, slightly easier to implement and designed with future enhancements in mind....
, Star/Photon, Mergenthaler, MGD Graphic SystemsRockwell InternationalRockwell International was a major American manufacturing conglomerate in the latter half of the 20th century, involved in aircraft, the space industry, both defense-oriented and commercial electronics, automotive and truck components, printing presses, valves and meters, and industrial automation....
, VarityperItekItek Corporation was a US defense contractor that initially specialized in the field of camera systems for spy satellites. In the early 1960s they built a conglomerate in a fashion similar to LTV or Litton, during which time they developed the first CAD system and explored optical disk technology... - Franklin — CompugraphicCompugraphicCompugraphic Corporation was an American producer of typesetting systems and phototypesetting equipment, based, at the time of the Agfa merger, in Wilmington, Massachusetts, just a few miles from where it was founded...
- Pittsburgh — Graphic Systems Inc.Singer CorporationSinger Corporation is a manufacturer of sewing machines, first established as I.M. Singer & Co. in 1851 by Isaac Merritt Singer with New York lawyer Edward Clark. Best known for its sewing machines, it was renamed Singer Manufacturing Company in 1865, then The Singer Company in 1963. It is...
Digital Copies
Digital copies have been made by AdobeAdobe Systems
Adobe Systems Incorporated is an American computer software company founded in 1982 and headquartered in San Jose, California, United States...
, International Typeface Corporation
International Typeface Corporation
The International Typeface Corporation was a type manufacturer founded in New York in 1970 by Aaron Burns, Herb Lubalin, and Edward Rondthaler. The company was one of the world's first type foundries to have no history in the production of metal type...
, Monotype Imaging
Monotype Corporation
Monotype Imaging Holdings is a Delaware corporation based in Woburn, Massachusetts and specializing in typesetting and typeface design as well as text and imaging solutions for use with consumer electronics devices. Monotype Imaging Holdings is the owner of Monotype Imaging Inc., Linotype,...
, and URW. Victor Caruso drew a multi-weight family for the International Typeface Corporation
International Typeface Corporation
The International Typeface Corporation was a type manufacturer founded in New York in 1970 by Aaron Burns, Herb Lubalin, and Edward Rondthaler. The company was one of the world's first type foundries to have no history in the production of metal type...
(ITC) in 1980 and in 1991, ITC commissioned the Font Bureau
Font Bureau
The Font Bureau, Inc. or Font Bureau is a digital type foundry based in Boston, Massachusetts, United States. The foundry is one of the leading designers of typefaces, specializing in type designs for magazine and newspaper publishers....
in Boston to create condensed, compressed and extra compressed versions of ITC Franklin Gothic. Bitstream’s
Bitstream Inc.
Bitstream Inc. is a type foundry that produces digital typefaces . Founded in 1981 by Matthew Carter and Mike Parker among others, it claims to be the oldest such company...
version is called Gothic 744. Microsoft Windows
Microsoft Windows
Microsoft Windows is a series of operating systems produced by Microsoft.Microsoft introduced an operating environment named Windows on November 20, 1985 as an add-on to MS-DOS in response to the growing interest in graphical user interfaces . Microsoft Windows came to dominate the world's personal...
has distributed "Franklin Gothic Medium," one of ITC's variants of the font, in all copies since at least Windows 95.
Alternate Gothic
Alternate Gothic was designed by M.F. Benton for A.T.F. in 1903. It is essentially a bold version of Franklin Gothic, made in three numbered widths, (one being condensed, three being extended).Hot Metal Copies
This face was copied by Monotype under the same name, #1 by LudlowLudlow Typograph
A Ludlow Typograph is a hot metal typesetting system used in letterpress printing. The device casts bars, or slugs of type, out of type metal primarily consisting of lead. These slugs are used for the actual printing, and then are melted down and recycled on the spot.The Ludlow system uses molds,...
, Linotype
Linotype
The Mergenthaler Linotype Company is a corporation founded in the United States in 1886 to market the linecaster invented by Ottmar Mergenthaler...
and Intertype
Intertype Corporation
The Intertype Corporation produced the Intertype, a typecasting machine closely resembling the Linotype, and using the same matrices as the Linotype...
as Gothic Condensed. Ludlow’s Trade Gothic Condensed is very similar as well. Two variants were made:
- Alternate Gothic Modernized (1927, Monotype), added thirteen alternate characters drawn by Sol HessSol HessSol Hess was an American typeface designer. After a three-year scholarship course at Pennsylvania Museum School of Industrial Design, he began at Lanston Monotype in 1902, rising to typographic manager in 1922. He was a close friend and collaborator with Monotype art director Frederic Goudy,...
. - Condensed Gothic Outline (1953, LudlowLudlow TypographA Ludlow Typograph is a hot metal typesetting system used in letterpress printing. The device casts bars, or slugs of type, out of type metal primarily consisting of lead. These slugs are used for the actual printing, and then are melted down and recycled on the spot.The Ludlow system uses molds,...
), is essentially an outline of Alternate Gothic #2.
Digital Copies
Digital copies have been made by URW, Elsner+FlakeElsner+Flake
Elsner+Flake is a trademark used by German type foundry originally called EF Designstudios but later renamed Elsner+Flake Type Consulting GmbH and is currently based in Hamburg...
, Monotype as CG Alternate Gothic #3, and The League of Moveable Type as League Gothic.
Monotone Gothic
Monotone Gothic was designed by M.F. Benton for A.T.F. in 1907. It is essentially a lighter, more extended version of Franklin Gothic. Only one weight was made and it was apparently never copied under that name by any other foundry. Digital versions of Franklin Gothic Light Extended are essentially knock-offs of this face.News Gothic
News GothicNews Gothic
News Gothic is a realist sans-serif typeface designed by Morris Fuller Benton, and released by the American Type Founders in 1908. The typeface was originally drawn in two lighter weights, a medium text weight using the title News Gothic, and a closely related light weight marketed under the name...
was designed by M.F. Benton for A.T.F. in 1908 as a continuing effort to consolidate and systematize the nineteenth century Gothic faces inherited from the company’s predecessors. It is essentially a medium weight version of Franklin Gothic. Morris cut seven variations for A.T.F.:
- News Gothic
- News Gothic Italic
- News Gothic Condensed
- News Gothic Extra Condensed
- News Gothic Extra Condensed Title
- News Gothic Bold
- News Gothic Condensed Bold
As with Franklin Gothic, the foundry expanded the line sometime later, adding two more variants:
- News Gothic Bold (1958) designed by John L. “Bud” Renshaw
- News Gothic Condensed Bold (1965) designed by Frank Bartuska
Hot Metal Copies
LinotypeLinotype
The Mergenthaler Linotype Company is a corporation founded in the United States in 1886 to market the linecaster invented by Ottmar Mergenthaler...
called their copy Trade Gothic while the Ludlow
Ludlow Typograph
A Ludlow Typograph is a hot metal typesetting system used in letterpress printing. The device casts bars, or slugs of type, out of type metal primarily consisting of lead. These slugs are used for the actual printing, and then are melted down and recycled on the spot.The Ludlow system uses molds,...
version was known as Record Gothic. Intertype
Intertype Corporation
The Intertype Corporation produced the Intertype, a typecasting machine closely resembling the Linotype, and using the same matrices as the Linotype...
copied the face under the same name and added a variant, News Gothic Bold (1955). Baltimore Type’s copy was called Balto Gothic, while their copy of Inland Type Foundry’s
Inland Type Foundry
The Inland Type Foundry was an American type foundry established in 1894 in Saint Louis, Missouri and later with branch offices in Chicago and New York City...
Inland Gothic No. 6 was perversely sold under the name News Gothic.
Hot Metal Variants
In 1916, Sol HessSol Hess
Sol Hess was an American typeface designer. After a three-year scholarship course at Pennsylvania Museum School of Industrial Design, he began at Lanston Monotype in 1902, rising to typographic manager in 1922. He was a close friend and collaborator with Monotype art director Frederic Goudy,...
made alternate rounded characters for News Gothic Extra Condensed and the resulting face was sold by Lanston Monotype as Jefferson Gothic, which was also sold by Baltimore Type as Tourist Extra Condensed In 1935, M.F. Benton did much the same thing for A.T.F. and the face was called Phenix.
Ludlow’s
Ludlow Typograph
A Ludlow Typograph is a hot metal typesetting system used in letterpress printing. The device casts bars, or slugs of type, out of type metal primarily consisting of lead. These slugs are used for the actual printing, and then are melted down and recycled on the spot.The Ludlow system uses molds,...
Record Gothic began as a mere knock-off but, between 1956 and 1961, their in-house designer, R. Hunter Middleton
R. Hunter Middleton
Robert Hunter Middleton was an American book designer, painter, and type designer. Born in Glasgow, Scotland he came to Chicago in 1908 where he studied at the School of the Art Institute. He joined the design department of the Ludlow Typograph Company in 1923 and served as director of the...
made many original additions to the family including:
- Record Gothic Condensed Italic
- Record Gothic Extended + Italic
- Record Gothic Bold + Italic
- Record Gothic Bold Condensed
- Record Gothic Bold Extended + Italic
- Record Gothic Bold Extended Reverse
- Record Gothic Thinline condensed
- Record Gothic Heavy Condensed
- Record Gothic Light Medium-Extended
- Record Gothic Medium-Extended + Italic
- Record Gothic Bold Medium-Extended
- Record Gothic Heavy Medium-Extended
Cold Type Copies
Virtually all producers of cold type offered their own versions of News Gothic under the following names:- News Gothic — Alphatype, AutologicInformation International, Inc.Information International, Inc., commonly referred to as Triple-I or III, was an early computer technology company; Founded by Edward Fredkin in 1962 in Maynard, Massachusetts. It then moved to Santa Monica, Culver City, and Los Angeles California. Triple-I merged with Autologic, Inc. in 1996...
, BertholdBertholdBerthold or Bertolt is a Germanic given name, from berht "bright" and wald "rule".-People with the given name Berthold:*Saint Berthold, 12th century, founder of the Carmelites*Berthold, Duke of Bavaria*Berthold of Garsten, 12th century prelate...
, CompugraphicCompugraphicCompugraphic Corporation was an American producer of typesetting systems and phototypesetting equipment, based, at the time of the Agfa merger, in Wilmington, Massachusetts, just a few miles from where it was founded...
, DymoDYMOThe DYMO routing protocol is successor to the popular Ad hoc On-Demand Distance Vector Routing protocol and shares many of its benefits. It is, however, slightly easier to implement and designed with future enhancements in mind....
, HarrisHarrisHarris is the southern and more mountainous part of Lewis and Harris, the largest island in the Outer Hebrides, Scotland. Although not an island itself, Harris is often referred to as the Isle of Harris, which is the former postal county and the current post town for Royal Mail postcodes starting...
, MGD Graphic SystemsRockwell InternationalRockwell International was a major American manufacturing conglomerate in the latter half of the 20th century, involved in aircraft, the space industry, both defense-oriented and commercial electronics, automotive and truck components, printing presses, valves and meters, and industrial automation....
, Monotype, VarityperItekItek Corporation was a US defense contractor that initially specialized in the field of camera systems for spy satellites. In the early 1960s they built a conglomerate in a fashion similar to LTV or Litton, during which time they developed the first CAD system and explored optical disk technology... - Gothstar Trade — Star/Photon
- Toledo — Graphic Systems Inc.Singer CorporationSinger Corporation is a manufacturer of sewing machines, first established as I.M. Singer & Co. in 1851 by Isaac Merritt Singer with New York lawyer Edward Clark. Best known for its sewing machines, it was renamed Singer Manufacturing Company in 1865, then The Singer Company in 1963. It is...
Digital Copies
Because there is no active descendant of the American Type Founders Corporation making digital typefaces, News Gothic has been revived in digital form in many different versions from different sources. AdobeAdobe
Adobe is a natural building material made from sand, clay, water, and some kind of fibrous or organic material , which the builders shape into bricks using frames and dry in the sun. Adobe buildings are similar to cob and mudbrick buildings. Adobe structures are extremely durable, and account for...
, Monotype, Linotype
Linotype
The Mergenthaler Linotype Company is a corporation founded in the United States in 1886 to market the linecaster invented by Ottmar Mergenthaler...
, Bitstream
Bitstream Inc.
Bitstream Inc. is a type foundry that produces digital typefaces . Founded in 1981 by Matthew Carter and Mike Parker among others, it claims to be the oldest such company...
and The Font Bureau
Font Bureau
The Font Bureau, Inc. or Font Bureau is a digital type foundry based in Boston, Massachusetts, United States. The foundry is one of the leading designers of typefaces, specializing in type designs for magazine and newspaper publishers....
all have their own versions.
Lightline Gothic
Lightline Gothic was designed by M.F. Benton for A.T.F. in 1908 as a lighter version of News Gothic, which makes it an ultra-light version of Franklin Gothic. Only one weight was made and it was apparently never copied under that name by any other foundry. Digital versions of Franklin Gothic Ultra-Light are essentially knock-offs of this face.Hot Metal Variants
In 1921, M.F. Benton had the capitals of this face cast in different sizes on identical bodies, thus creating, ex nihilo, a lining Gothic which was sold under the name Lightline Title GothicUsage
- New York UniversityNew York UniversityNew York University is a private, nonsectarian research university based in New York City. NYU's main campus is situated in the Greenwich Village section of Manhattan...
lists Franklin Gothic as an official font. - The Franklin Gothic font was the resident typeface of the PBSPublic Broadcasting ServiceThe Public Broadcasting Service is an American non-profit public broadcasting television network with 354 member TV stations in the United States which hold collective ownership. Its headquarters is in Arlington, Virginia....
series The Electric CompanyThe Electric CompanyThe Electric Company is an educational American children's television series that was produced by the Children's Television Workshop for PBS in the United States. PBS broadcast 780 episodes over the course of its six seasons from October 25, 1971 to April 15, 1977...
. - Franklin Gothic is the official typeface of the Museum of Modern ArtMuseum of Modern ArtThe Museum of Modern Art is an art museum in Midtown Manhattan in New York City, on 53rd Street, between Fifth and Sixth Avenues. It has been important in developing and collecting modernist art, and is often identified as the most influential museum of modern art in the world...
in New York. - The film RockyRockyRocky is a 1976 American sports drama film directed by John G. Avildsen and both written by and starring Sylvester Stallone. It tells the rags to riches American Dream story of Rocky Balboa, an uneducated but kind-hearted debt collector for a loan shark in the city of Philadelphia, Pennsylvania...
's title is Franklin Gothic Heavy. - The computer game You Don't Know Jack.
- Cardiff UniversityCardiff UniversityCardiff University is a leading research university located in the Cathays Park area of Cardiff, Wales, United Kingdom. It received its Royal charter in 1883 and is a member of the Russell Group of Universities. The university is consistently recognised as providing high quality research-based...
uses Franklin Gothic as its main corporate typeface. - Franklin Gothic Condensed was the typeface used for subtitles in the Star WarsStar WarsStar Wars is an American epic space opera film series created by George Lucas. The first film in the series was originally released on May 25, 1977, under the title Star Wars, by 20th Century Fox, and became a worldwide pop culture phenomenon, followed by two sequels, released at three-year...
films, but contrary to some reports, News GothicNews GothicNews Gothic is a realist sans-serif typeface designed by Morris Fuller Benton, and released by the American Type Founders in 1908. The typeface was originally drawn in two lighter weights, a medium text weight using the title News Gothic, and a closely related light weight marketed under the name...
and UniversUniversUnivers is the name of a realist sans-serif typeface designed by Adrian Frutiger in 1954.Originally conceived and released by Deberny & Peignot in 1957, the type library was acquired in 1972 by Haas. Haas'sche Schriftgiesserei was later folded into the D...
are used for the opening crawl. - Bank of AmericaBank of AmericaBank of America Corporation, an American multinational banking and financial services corporation, is the second largest bank holding company in the United States by assets, and the fourth largest bank in the U.S. by market capitalization. The bank is headquartered in Charlotte, North Carolina...
's logo uses Franklin Gothic Condensed. - IntertitleIntertitleIn motion pictures, an intertitle is a piece of filmed, printed text edited into the midst of the photographed action, at various points, generally to convey character dialogue, or descriptive narrative material related to, but not necessarily covered by, the material photographed.Intertitles...
during commercials on 1980s NickelodeonNickelodeon (TV channel)Nickelodeon, often simply called Nick and originally named Pinwheel, is an American children's channel owned by MTV Networks, a subsidiary of Viacom International. The channel is primarily aimed at children ages 7–17, with the exception of their weekday morning program block aimed at preschoolers... - Many of Lawrence WeinerLawrence WeinerLawrence Weiner was a central figure in the formation of conceptual art in the 1960s His work often takes the form of typographic texts.- Life and career :...
's art works are set in Franklin Gothic Extra Condensed. - AXA Group in the UK use Franklin Gothic Heavy and Book in their Redefining/Standards branding
- The latest Batman film, The Dark KnightThe Dark Knight (film)The Dark Knight is a 2008 superhero film directed, produced and co-written by Christopher Nolan. Based on the DC Comics character Batman, the film is part of Nolan's Batman film series and a sequel to 2005's Batman Begins...
, uses Franklin Gothic in its advertising material. - In the children's book Corby FloodCorby FloodCorby Flood is a children's book written by Paul Stewart and illustrated by Chris Riddell, published in 2005. It won the Nestlé Children's Book Prize Silver Award.Corby Flood was an average girl in an average family...
, Franklin Gothic is a member of the evil Brotherhood of Clowns. - CBS SportsCBS SportsCBS Sports is a division of CBS Broadcasting which airs sporting events on the American television network. Its headquarters are in the CBS Building on West 52nd Street in midtown Manhattan, New York City, with programs produced out of Studio 43 at the CBS Broadcast Center on West 57th Street.CBS...
used this font for their graphics during the early–mid 1980s; with a slight variation in that there was no serif on the number "1". - TNTTurner Network TelevisionTurner Network Television is an American cable television channel created by media mogul Ted Turner and currently owned by the Turner Broadcasting System division of Time Warner...
used this font for their graphics during the early 1990s. - Lady GagaLady GaGaStefani Joanne Angelina Germanotta , better known by her stage name Lady Gaga, is an American singer and songwriter. Born and raised in New York City, she primarily studied at the Convent of the Sacred Heart and briefly attended New York University's Tisch School of the Arts before withdrawing to...
's cover text on her second album, The Fame MonsterThe Fame MonsterThe Fame Monster is the third EP by American recording artist Lady Gaga. It was released on November 18, 2009 through Interscope Records. Initially planned to be included on a re-release of Gaga's debut studio album, The Fame, she announced that the eight tracks would be included on a standalone...
. - Various section headlines of The New York TimesThe New York TimesThe New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...
. - ESPNESPNEntertainment and Sports Programming Network, commonly known as ESPN, is an American global cable television network focusing on sports-related programming including live and pre-taped event telecasts, sports talk shows, and other original programming....
used the font for in-game graphics from 2006 to 2009; it is also the typeface for their sports-talk show Pardon The InterruptionPardon the InterruptionPardon the Interruption is a sports television show that airs weekdays on various ESPN TV channels, TSN, ESPN America, XM, and Sirius satellite radio services, and as a downloadable podcast. It is hosted by Tony Kornheiser and Michael Wilbon, who discuss, and frequently argue over, the top stories...
. it was deemphasized beginning with the Monday Night FootballMonday Night FootballMonday Night Football is a live broadcast of the National Football League on ESPN. From to it aired on ABC. Monday Night Football was, along with Hallmark Hall of Fame, and the Walt Disney anthology television series, one of the longest running prime time commercial network television series...
telecasts in 2009. - The printed version of The OnionThe OnionThe Onion is an American news satire organization. It is an entertainment newspaper and a website featuring satirical articles reporting on international, national, and local news, in addition to a non-satirical entertainment section known as The A.V. Club...
uses Franklin Gothic Extra Condensed for all headline text. - Showtime uses this font in its logo.
- Frederator StudiosFrederator StudiosFrederator Studios is an independent American production company founded by Fred Seibert in 1997, with its first series launching in 1998. The studio focuses primarily on artists who write their own shorts, series, and movies...
uses this font on its website. - LoesjeLoesjeLoesje /'luʃə/ is an international free speech organisation started in Arnhem in 1983. Loesje went international in 1989. Its charter is to spread creativity, positive criticism, ideas, philosophical ponderings and thoughts on current events by way of short slogans on posters, signed by a...
uses this font on its posters. - Van MorrisonVan MorrisonVan Morrison, OBE is a Northern Irish singer-songwriter and musician. His live performances at their best are regarded as transcendental and inspired; while some of his recordings, such as the studio albums Astral Weeks and Moondance, and the live album It's Too Late to Stop Now, are widely...
's cover text on his single Brown Eyed GirlBrown Eyed Girl"Brown Eyed Girl" is a song by Northern Irish singer-songwriter Van Morrison. Written and recorded in 1967 by Van Morrison and produced by Bang Records chief Bert Berns, it was first released in May 1967 on the album Blowin' Your Mind!. When released as a single, it rose to number eight on the...
. - Nickelodeon's show Bucket & Skinner's Epic AdventuresBucket & Skinner's Epic AdventuresBucket & Skinner's Epic Adventures is an American teen sitcom that premiered on Nickelodeon July 1, 2011.-Premise:The series follows two friends from the fictional California town of Pacific Bluffs. Oftentimes, the boys act quite sporadically leading them to multiple conflicts.-Main...
uses this typeface in its logo. - The Conservative Party of CanadaConservative Party of CanadaThe Conservative Party of Canada , is a political party in Canada which was formed by the merger of the Canadian Alliance and the Progressive Conservative Party of Canada in 2003. It is positioned on the right of the Canadian political spectrum...
uses this font in their logo.