Fred Davis III
Encyclopedia
Fred Davis III is a U.S. Republican Party
media consultant and advertising
guru
who is best known for creating the Celebrity ad to presidential candidate John McCain
and the Demon Sheep ad to the California Senate candidate Carly Fiorina
. Davis was described as "the most creative person in the business" by Republican media consultant Mark McKinnon.
In the late 1970's and early 80's Davis was chief partner in Tulsa, Oklahoma advertising agency "Davis & Nauser" (with partner Jeffery Nauser, aka "The Mad Professor"), where his client list included his uncle, then Tulsa mayoral candidate and current U.S. Senator James Inhoffe (R, OK).
Republican Party (United States)
The Republican Party is one of the two major contemporary political parties in the United States, along with the Democratic Party. Founded by anti-slavery expansion activists in 1854, it is often called the GOP . The party's platform generally reflects American conservatism in the U.S...
media consultant and advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
guru
Guru
A guru is one who is regarded as having great knowledge, wisdom, and authority in a certain area, and who uses it to guide others . Other forms of manifestation of this principle can include parents, school teachers, non-human objects and even one's own intellectual discipline, if the...
who is best known for creating the Celebrity ad to presidential candidate John McCain
John McCain
John Sidney McCain III is the senior United States Senator from Arizona. He was the Republican nominee for president in the 2008 United States election....
and the Demon Sheep ad to the California Senate candidate Carly Fiorina
Carly Fiorina
Carly Fiorina is an American business executive and a former Republican candidate for the United States Senate representing California. Fiorina served as chief executive officer of Hewlett-Packard from 1999 to 2005 and previously was an executive at AT&T and its equipment and technology spinoff,...
. Davis was described as "the most creative person in the business" by Republican media consultant Mark McKinnon.
In the late 1970's and early 80's Davis was chief partner in Tulsa, Oklahoma advertising agency "Davis & Nauser" (with partner Jeffery Nauser, aka "The Mad Professor"), where his client list included his uncle, then Tulsa mayoral candidate and current U.S. Senator James Inhoffe (R, OK).