Freddie Awards
Encyclopedia
The Freddie Awards, named after Sir Freddie Laker
in honor of his accomplishments in marketing travel during the 1970s, is the "oldest and most prominent" recognition award for frequent traveler reward programs.
Freddie Awards were touted as the frequent traveler's answer to the Oscar, Emmy and Grammy Awards by creator Randy Petersen
, editor and publisher of InsideFlyer magazine.
Frequent guest and frequent flyer programs from around the world compete in nine Freddie Award categories, culminating in the Program of the Year award.
Individual Categories are:
Winners are determined not by how many votes a program receives, but by the overall merits of each program as reflected in "Value Voting." Value Voting asks voters to assign a number between 1 and 10 for each program in addition to simply ranking programs according to the voter's preference. The program receiving the highest average Value Vote with at least 2 percent of the overall popular vote in a category wins that category.
The final Freddie Awards ceremony was held on April 23, 2009 in Fort Lauderdale, Florida
.
Freddie Laker
Sir Frederick Alfred Laker was a British airline entrepreneur, best known for founding Laker Airways in 1966, which went bankrupt in 1982...
in honor of his accomplishments in marketing travel during the 1970s, is the "oldest and most prominent" recognition award for frequent traveler reward programs.
Freddie Awards were touted as the frequent traveler's answer to the Oscar, Emmy and Grammy Awards by creator Randy Petersen
Randy Petersen
Randy Petersen is editor and publisher of InsideFlyer magazine, founder of FlyerTalk, an online travel bulletin board and the idea guy behind , and several other frequent flyer/biz travel Web sites...
, editor and publisher of InsideFlyer magazine.
Frequent guest and frequent flyer programs from around the world compete in nine Freddie Award categories, culminating in the Program of the Year award.
Individual Categories are:
- Best Award
- Best Bonus
- Best Affinity Credit Card
- Best Newsletter/Member Communications
- Best Web Site
- Best Customer Service
- Best Award Redemption
- Best Elite Level
- Program of the Year
Winners are determined not by how many votes a program receives, but by the overall merits of each program as reflected in "Value Voting." Value Voting asks voters to assign a number between 1 and 10 for each program in addition to simply ranking programs according to the voter's preference. The program receiving the highest average Value Vote with at least 2 percent of the overall popular vote in a category wins that category.
The final Freddie Awards ceremony was held on April 23, 2009 in Fort Lauderdale, Florida
Florida
Florida is a state in the southeastern United States, located on the nation's Atlantic and Gulf coasts. It is bordered to the west by the Gulf of Mexico, to the north by Alabama and Georgia and to the east by the Atlantic Ocean. With a population of 18,801,310 as measured by the 2010 census, it...
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