Freespee is a cloud communications

Cloud communications

Cloud communications are Internet-based voice and data communications where telecommunications applications, switching and storage are hosted by a third-party outside of the organization using them, and they are accessed over the public Internet. Cloud services is a broad term, referring primarily...

 startup company

Startup company

A startup company or startup is a company with a limited operating history. These companies, generally newly created, are in a phase of development and research for markets...

 headquartered in Uppsala

Uppsala

- Economy :Today Uppsala is well established in medical research and recognized for its leading position in biotechnology.*Abbott Medical Optics *GE Healthcare*Pfizer *Phadia, an offshoot of Pharmacia*Fresenius*Q-Med...

, Sweden

Sweden

Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

 with an outer office in Helsinki

Helsinki

Helsinki is the capital and largest city in Finland. It is in the region of Uusimaa, located in southern Finland, on the shore of the Gulf of Finland, an arm of the Baltic Sea. The population of the city of Helsinki is , making it by far the most populous municipality in Finland. Helsinki is...

, Finland

Finland

Finland , officially the Republic of Finland, is a Nordic country situated in the Fennoscandian region of Northern Europe. It is bordered by Sweden in the west, Norway in the north and Russia in the east, while Estonia lies to its south across the Gulf of Finland.Around 5.4 million people reside...

. The company focuses on developing solutions for advertising

Advertising

Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

 and media industries to bridge the cap between online advertising and traditional voice communications in telecom

Telecom

Telecom refers to:* An abbreviation of telecommunication.* Short for telecommunications company, in general.* A short name for any telecommunications company with "Telecom" specifically in the name, where context allows media or people to commonly exclude the rest of its name without confusion,...

 networks.

The company's roots are in a 2007 venture by its founder Carl Holmquist and Tobias Lindgren, to develop a consumer web service which enables its users to acquire virtual phone numbers, which can be used for privacy protection in online services. The founders realized soon that most of the demand comes from media companies such as directory service

Directory service

A directory service is the software system that stores, organizes and provides access to information in a directory. In software engineering, a directory is a map between names and values. It allows the lookup of values given a name, similar to a dictionary...

s, classifieds publishers and affiliate networks

Affiliate networks

An affiliate network acts as an intermediary between publishers and merchant affiliate programs. It allows website publishers to more easily find and participate in affiliate programs which are suitable for their website , and allows websites offering affiliate programs to reach a larger audience...

, to track and prove the phone call traffic from their online services. The company was the first ever to launch a call analytics

Analytics

Analytics is the application of computer technology, operational research, and statistics to solve problems in business and industry. Analytics is carried out within an information system: while, in the past, statistics and mathematics could be studied without computers and software, analytics has...

 service for advertising in Finland

Finland

Finland , officially the Republic of Finland, is a Nordic country situated in the Fennoscandian region of Northern Europe. It is bordered by Sweden in the west, Norway in the north and Russia in the east, while Estonia lies to its south across the Gulf of Finland.Around 5.4 million people reside...

, and has also enabled call-tracking services on Hitta.se

Hitta.se

Hitta.se is a Swedish search engine that offers telephone directory, addresses and maps.The site was founded in June 2004. In February 2005, Hitta.se's parent company TA Teleadress Information Holding AB was bought by Aftonbladet Hierta, who own the tabloid newspaper Aftonbladet, for 200 million...

, a Swedish search engine that offers telephone directory, addresses and maps.

Freespee AB is funded by a Finnish venture capital

Venture capital

Venture capital is financial capital provided to early-stage, high-potential, high risk, growth startup companies. The venture capital fund makes money by owning equity in the companies it invests in, which usually have a novel technology or business model in high technology industries, such as...

 company, Inventure.