Freia Melkesjokolade
Encyclopedia
Freia Melkesjokolade is a Milk Chocolate from the Norwegian chocolate brand Freia
and has been the most sold chocolate in Norway
since the 1960s. The chocolate was launched in Sweden
in the 1950s as a Swedish product, then called Marabou
, and has since then been known under the Marabou
brand in the other Nordic countries
, and later also Estonia
. In Norway it remains as Freia.
Freia was created in 1906 by the newly hired manager Johan Throne Holst (1868-1946). When he took over management, he realized that there was a potential market for edible milk chocolate, in addition to the dark chocolate and other minor products Freia were producing at the time. It became a success. However, it wasn’t until the 1920s that regular people had the money to buy chocolate, as it was a luxury product at the time. The chocolate is consistently marketed to create national romantic associations - as the essence of everything that is Norwegian
.
Based on the Melkesjokolade Freia produces other candy bar
s containing nut
s, extracts from orange
s, raisin
s etc.:
Freia (chocolate)
Freia is a Norwegian chocolate candy manufacturing company. The company is famous for Freia Melkesjokolade and Kvikk Lunsj, as well as for other candy and dessert products.-History:...
and has been the most sold chocolate in Norway
Norway
Norway , officially the Kingdom of Norway, is a Nordic unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, and the Arctic archipelago of Svalbard and Bouvet Island. Norway has a total area of and a population of about 4.9 million...
since the 1960s. The chocolate was launched in Sweden
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....
in the 1950s as a Swedish product, then called Marabou
Marabou
Marabou can refer to:* Marabou Stork, a large bird in the stork family Ciconiidae* Marabou , a Swedish chocolate brand* Marabou , a historical term for a multiracial person in Haiti...
, and has since then been known under the Marabou
Marabou
Marabou can refer to:* Marabou Stork, a large bird in the stork family Ciconiidae* Marabou , a Swedish chocolate brand* Marabou , a historical term for a multiracial person in Haiti...
brand in the other Nordic countries
Nordic countries
The Nordic countries make up a region in Northern Europe and the North Atlantic which consists of Denmark, Finland, Iceland, Norway and Sweden and their associated territories, the Faroe Islands, Greenland and Åland...
, and later also Estonia
Estonia
Estonia , officially the Republic of Estonia , is a state in the Baltic region of Northern Europe. It is bordered to the north by the Gulf of Finland, to the west by the Baltic Sea, to the south by Latvia , and to the east by Lake Peipsi and the Russian Federation . Across the Baltic Sea lies...
. In Norway it remains as Freia.
Freia was created in 1906 by the newly hired manager Johan Throne Holst (1868-1946). When he took over management, he realized that there was a potential market for edible milk chocolate, in addition to the dark chocolate and other minor products Freia were producing at the time. It became a success. However, it wasn’t until the 1920s that regular people had the money to buy chocolate, as it was a luxury product at the time. The chocolate is consistently marketed to create national romantic associations - as the essence of everything that is Norwegian
Norway
Norway , officially the Kingdom of Norway, is a Nordic unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, and the Arctic archipelago of Svalbard and Bouvet Island. Norway has a total area of and a population of about 4.9 million...
.
Based on the Melkesjokolade Freia produces other candy bar
Candy bar
A chocolate bar is a confection in bar form comprising some or all of the following components: cocoa solids, cocoa butter, sugar, milk. The relative presence or absence of these components form the subclasses of dark chocolate, milk chocolate, and white chocolate. In addition to these main...
s containing nut
Nut (fruit)
A nut is a hard-shelled fruit of some plants having an indehiscent seed. While a wide variety of dried seeds and fruits are called nuts in English, only a certain number of them are considered by biologists to be true nuts...
s, extracts from orange
Orange (fruit)
An orange—specifically, the sweet orange—is the citrus Citrus × sinensis and its fruit. It is the most commonly grown tree fruit in the world....
s, raisin
Raisin
Raisins are dried grapes. They are produced in many regions of the world. Raisins may be eaten raw or used in cooking, baking and brewing...
s etc.:
- Firkløver (1926)
- DaimDaim barThe Daim bar is a crunchy butter almond bar covered in milk chocolate...
(1953) - Helnøtt (1958)
- Fruktnøtt (1963)
- Appelsinkrokan (2004)
- Kjekskuler (2005)
- Melkesjokolade with Daim (2007)
- Melkesjokolade with NonStop (2007)
- Walters Mandler (Translates to "Walter's Almonds") (2008)
- Walters №156 with chili (2011)