Fresca is a citrus diet

Diet soda

Diet sodas are typically sugar-free, artificially sweetened, non-alcoholic carbonated beverages generally marketed towards health-conscious people, diabetics, athletes, and other people who want to lose weight, improve physical fitness, or reduce their...

 soft drink

Soft drink

A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...

 made by The Coca-Cola Company

The Coca-Cola Company

The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia...

. First introduced in the United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 in 1966, the drink is now sold throughout the American continent. Its PepsiCo

PepsiCo

PepsiCo Inc. is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company...

 equivalent, Kas

Kas

Kas is the brand name of soft drink produced by PepsiCo. It comes in grapefruit, orange , lemon , bitter , and apple flavors. Kasfruit juices are also offered in multiple flavors...

, is only available in Spain, Mexico and France (although in many markets, PepsiCo licenses, produces and distributes "Squirt", a very similar beverage owned by the Dr Pepper Snapple Group

Dr Pepper Snapple Group

Dr Pepper Snapple Group Inc. is an American soft drink company, based in Plano, Texas.It was spun off from Britain's Cadbury Schweppes, on May 5, 2008, with trading in its shares starting on May 7, 2008...

).

Fresca means "fresh" (feminine form) in Portuguese

Portuguese language

Portuguese is a Romance language that arose in the medieval Kingdom of Galicia, nowadays Galicia and Northern Portugal. The southern part of the Kingdom of Galicia became independent as the County of Portugal in 1095...

, Spanish

Spanish language

Spanish , also known as Castilian , is a Romance language in the Ibero-Romance group that evolved from several languages and dialects in central-northern Iberia around the 9th century and gradually spread with the expansion of the Kingdom of Castile into central and southern Iberia during the...

 and Italian

Italian language

Italian is a Romance language spoken mainly in Europe: Italy, Switzerland, San Marino, Vatican City, by minorities in Malta, Monaco, Croatia, Slovenia, France, Libya, Eritrea, and Somalia, and by immigrant communities in the Americas and Australia...

.
Since its introduction in 1966, Fresca has been marketed in the United States as a calorie

Calorie

The calorie is a pre-SI metric unit of energy. It was first defined by Nicolas Clément in 1824 as a unit of heat, entering French and English dictionaries between 1841 and 1867. In most fields its use is archaic, having been replaced by the SI unit of energy, the joule...

-free, non-grapefruit-flavored soft drink, ostensibly catering to discriminating adult tastes.