Fresh Fish
Encyclopedia
Fresh Fish is a concept which aims at unestablished creators in different sectors. Its goal is to work as a platform for interaction between different actors in the culture and business world.
Fresh Fish holds an annual Swedish fashion show
and competition
for unestablished designers, which takes place in Gothenburg
. The company Fresh Fish was founded in 2007 by Ali Davoodi with the idea of creating platforms for unestablished designers in the fields of culture
, fashion
, and design
. Today, as well as the Fresh Fish fashion show
, the Fresh Fish Gallery is a platform for new artists. Fresh Fish is also planning to further extend its work to other creative and cultural forms.
on the 5 and 6 May 2007. Since then, exhibitors from across Sweden have annually displayed their creations in the clothing
, accessories
, and jewellery
categories. In 2009 the fashion show
moved to Eriksbergshallen and added a third day. From the start, the show has appointed winners for best design. A jury comprising experienced designers from both fashion
and design
select a winner each year during the closing fashion show
on the last day of the event.
The previous winners of Fresh Fish are:
The first prize has included, among other things, some of the winner designer’s creations being produced by and sold at one of Sweden’s largest fashion stores. Among the companies that have participated with previous Fresh Fish winners are MQ and Nelly.
Fresh Fish Gallery is so far the only other aspect of Fresh Fish to have become operational. Fresh Fish Gallery had its first exhibition
on the 12th February 2009 at Stampgatan 9 in Gothenburg
with the artist Oscar Gard Montàn. Since then, Fredrik Åkum has exhibited his work and exhibitions from Johnny Roy and Malin Heikenberg are planned for later on in 2010.
, the trees along Vasa Allén in Gothenburg
were clad in yellow skirts to draw attention to the new event
. This combined with the fashion show
itself contributed to a major breakthrough and Fresh Fish was conveyed in positive terms in the media
, for example the Gothenburg Post, the Metro, Manolo, and King. Each year, Fresh Fish has been portrayed in the media
as something which filled a gap in the Swedish cultural, fashion
, and design
world. In 2009 Fresh Fish won the Nöjesguiden (a Swedish entertainment guide) prize in the category ‘Form’, which is awarded to people or events that have had an extra special impact upon the city during the previous year.
. Fresh Fish worked with a group of young designers from Belarus
, who were visiting Sweden with the Melnitsa Mody project. The purpose of the international focus is to promote new designers from abroad, as well as designers from within Sweden.
The international aspect of Fresh Fish goes under the acronym NAGO (New Arrivals Gothenburg). Fresh Fish creates with NAGO an international forum where designers from different fashion
and design
cultures get the chance to exchange ideas and inspire each other. The international exhibitors at Fresh Fish fashion show
do not participate in the competition. In 2010 NAGO included a partnership with the fashion degree programme at University of Arts and Industrial Design Linz
, Austria
. Students from the university displayed their collections during the fashion show
and they had a separate showing each day and a stand where they displayed their work.
The international partnerships are planned to continue and be further extended. There are also plans to build international partnerships in all the other Fresh Fish operations.
Fresh Fish holds an annual Swedish fashion show
Fashion show
A fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing during Fashion Week. Fashion shows debut every season, particularly the Spring/Summer and Fall/Winter seasons. This is where the latest fashion trends are made...
and competition
Competition
Competition is a contest between individuals, groups, animals, etc. for territory, a niche, or a location of resources. It arises whenever two and only two strive for a goal which cannot be shared. Competition occurs naturally between living organisms which co-exist in the same environment. For...
for unestablished designers, which takes place in Gothenburg
Gothenburg
Gothenburg is the second-largest city in Sweden and the fifth-largest in the Nordic countries. Situated on the west coast of Sweden, the city proper has a population of 519,399, with 549,839 in the urban area and total of 937,015 inhabitants in the metropolitan area...
. The company Fresh Fish was founded in 2007 by Ali Davoodi with the idea of creating platforms for unestablished designers in the fields of culture
Culture
Culture is a term that has many different inter-related meanings. For example, in 1952, Alfred Kroeber and Clyde Kluckhohn compiled a list of 164 definitions of "culture" in Culture: A Critical Review of Concepts and Definitions...
, fashion
Fashion
Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...
, and design
Design
Design as a noun informally refers to a plan or convention for the construction of an object or a system while “to design” refers to making this plan...
. Today, as well as the Fresh Fish fashion show
Fashion show
A fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing during Fashion Week. Fashion shows debut every season, particularly the Spring/Summer and Fall/Winter seasons. This is where the latest fashion trends are made...
, the Fresh Fish Gallery is a platform for new artists. Fresh Fish is also planning to further extend its work to other creative and cultural forms.
History
The idea behind Fresh Fish arose in 2005 when founder Ali Davoodi wanted to create a concept that focused on unestablished artists and designers from different genres. The purpose was to provide a platform for interaction between the culture and business worlds, as well as the general public. Fresh Fish is the over-arching name for a wide range of ideas and operations, some of which are yet to be fully developed. The central idea is about providing a platform for and supporting unestablished designers and artists by using a number of different approaches. The fashion aspect of Fresh Fish was the idea that first took shape. This resulted in Fresh Fish arranging its first fashion show and competition in Exercishuset in GothenburgGothenburg
Gothenburg is the second-largest city in Sweden and the fifth-largest in the Nordic countries. Situated on the west coast of Sweden, the city proper has a population of 519,399, with 549,839 in the urban area and total of 937,015 inhabitants in the metropolitan area...
on the 5 and 6 May 2007. Since then, exhibitors from across Sweden have annually displayed their creations in the clothing
Clothing
Clothing refers to any covering for the human body that is worn. The wearing of clothing is exclusively a human characteristic and is a feature of nearly all human societies...
, accessories
Fashion accessory
Fashion accessories are decorative items that supplement and complement clothes, such as jewelery, gloves, handbags, hats, belts, scarves, wigs, watches, sunglasses, pins, stockings, bow ties, hand fans, leg warmers, leggings, neckties, suspenders, and tights....
, and jewellery
Jewellery
Jewellery or jewelry is a form of personal adornment, such as brooches, rings, necklaces, earrings, and bracelets.With some exceptions, such as medical alert bracelets or military dog tags, jewellery normally differs from other items of personal adornment in that it has no other purpose than to...
categories. In 2009 the fashion show
Fashion show
A fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing during Fashion Week. Fashion shows debut every season, particularly the Spring/Summer and Fall/Winter seasons. This is where the latest fashion trends are made...
moved to Eriksbergshallen and added a third day. From the start, the show has appointed winners for best design. A jury comprising experienced designers from both fashion
Fashion
Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...
and design
Design
Design as a noun informally refers to a plan or convention for the construction of an object or a system while “to design” refers to making this plan...
select a winner each year during the closing fashion show
Fashion show
A fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing during Fashion Week. Fashion shows debut every season, particularly the Spring/Summer and Fall/Winter seasons. This is where the latest fashion trends are made...
on the last day of the event.
The previous winners of Fresh Fish are:
- 2007 Sabina Bryntesson
- 2008 Hanna Lindström
- 2009 Anna Falck
- 2010 Thorhildur Johannesdottir
- 2011 Tamara Simonovic (Accessories) & Linda Stjärnehag (Cloth Design)
The first prize has included, among other things, some of the winner designer’s creations being produced by and sold at one of Sweden’s largest fashion stores. Among the companies that have participated with previous Fresh Fish winners are MQ and Nelly.
Fresh Fish Gallery is so far the only other aspect of Fresh Fish to have become operational. Fresh Fish Gallery had its first exhibition
Exhibition
An exhibition, in the most general sense, is an organized presentation and display of a selection of items. In practice, exhibitions usually occur within museums, galleries and exhibition halls, and World's Fairs...
on the 12th February 2009 at Stampgatan 9 in Gothenburg
Gothenburg
Gothenburg is the second-largest city in Sweden and the fifth-largest in the Nordic countries. Situated on the west coast of Sweden, the city proper has a population of 519,399, with 549,839 in the urban area and total of 937,015 inhabitants in the metropolitan area...
with the artist Oscar Gard Montàn. Since then, Fredrik Åkum has exhibited his work and exhibitions from Johnny Roy and Malin Heikenberg are planned for later on in 2010.
Media
The media have followed Fresh Fish since its start in 2007. At the first fashion showFashion show
A fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing during Fashion Week. Fashion shows debut every season, particularly the Spring/Summer and Fall/Winter seasons. This is where the latest fashion trends are made...
, the trees along Vasa Allén in Gothenburg
Gothenburg
Gothenburg is the second-largest city in Sweden and the fifth-largest in the Nordic countries. Situated on the west coast of Sweden, the city proper has a population of 519,399, with 549,839 in the urban area and total of 937,015 inhabitants in the metropolitan area...
were clad in yellow skirts to draw attention to the new event
Convention (meeting)
A convention, in the sense of a meeting, is a gathering of individuals who meet at an arranged place and time in order to discuss or engage in some common interest. The most common conventions are based upon industry, profession, and fandom...
. This combined with the fashion show
Fashion show
A fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing during Fashion Week. Fashion shows debut every season, particularly the Spring/Summer and Fall/Winter seasons. This is where the latest fashion trends are made...
itself contributed to a major breakthrough and Fresh Fish was conveyed in positive terms in the media
Mass media
Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...
, for example the Gothenburg Post, the Metro, Manolo, and King. Each year, Fresh Fish has been portrayed in the media
Mass media
Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...
as something which filled a gap in the Swedish cultural, fashion
Fashion
Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...
, and design
Design
Design as a noun informally refers to a plan or convention for the construction of an object or a system while “to design” refers to making this plan...
world. In 2009 Fresh Fish won the Nöjesguiden (a Swedish entertainment guide) prize in the category ‘Form’, which is awarded to people or events that have had an extra special impact upon the city during the previous year.
International partners
In 2009 an international partnership began in conjunction with the Fresh Fish fashion showFashion show
A fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing during Fashion Week. Fashion shows debut every season, particularly the Spring/Summer and Fall/Winter seasons. This is where the latest fashion trends are made...
. Fresh Fish worked with a group of young designers from Belarus
Belarus
Belarus , officially the Republic of Belarus, is a landlocked country in Eastern Europe, bordered clockwise by Russia to the northeast, Ukraine to the south, Poland to the west, and Lithuania and Latvia to the northwest. Its capital is Minsk; other major cities include Brest, Grodno , Gomel ,...
, who were visiting Sweden with the Melnitsa Mody project. The purpose of the international focus is to promote new designers from abroad, as well as designers from within Sweden.
The international aspect of Fresh Fish goes under the acronym NAGO (New Arrivals Gothenburg). Fresh Fish creates with NAGO an international forum where designers from different fashion
Fashion
Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...
and design
Design
Design as a noun informally refers to a plan or convention for the construction of an object or a system while “to design” refers to making this plan...
cultures get the chance to exchange ideas and inspire each other. The international exhibitors at Fresh Fish fashion show
Fashion show
A fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing during Fashion Week. Fashion shows debut every season, particularly the Spring/Summer and Fall/Winter seasons. This is where the latest fashion trends are made...
do not participate in the competition. In 2010 NAGO included a partnership with the fashion degree programme at University of Arts and Industrial Design Linz
University of Arts and Industrial Design Linz
The University of Arts and Industrial Design Linz is one of four universities in Linz, the capital of Upper Austria.At present, approximately 800 students are enrolled.-External links:* *...
, Austria
Austria
Austria , officially the Republic of Austria , is a landlocked country of roughly 8.4 million people in Central Europe. It is bordered by the Czech Republic and Germany to the north, Slovakia and Hungary to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the...
. Students from the university displayed their collections during the fashion show
Fashion show
A fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing during Fashion Week. Fashion shows debut every season, particularly the Spring/Summer and Fall/Winter seasons. This is where the latest fashion trends are made...
and they had a separate showing each day and a stand where they displayed their work.
The international partnerships are planned to continue and be further extended. There are also plans to build international partnerships in all the other Fresh Fish operations.