Fresh Start was the first powdered detergent to come in a plastic bottle. It was also one the first detergents to be highly concentrated, before all detergents went concentrated.

Fresh Start was a product of the Colgate-Palmolive

Colgate-Palmolive

Colgate-Palmolive Company is an American diversified multinational corporation focused on the production, distribution and provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products . Under its "Hill's" brand, it is also a manufacturer of...

 company and was founded in the late '70s. It is now produced and marketed by Phoenix Brands. The target audience of Fresh Start was mainly active women who wanted more to do with their lives than their laundry

Laundry

Laundry is a noun that refers to the act of washing clothing and linens, the place where that washing is done, and/or that which needs to be, is being, or has been laundered...

. Advertisements from that time also depict active women having fun without worrying about laundry

Laundry

Laundry is a noun that refers to the act of washing clothing and linens, the place where that washing is done, and/or that which needs to be, is being, or has been laundered...

.