Fresh tracks
Encyclopedia
Fresh Tracks, is a training and events business based in Hertfordshire
, United Kingdom
. The company delivers programmes worldwide with particular emphasis on United Kingdom
, mainland Europe
and the United Arab Emirates
.
, Fresh Tracks created the Chocolate Challenge, a team building exercise based around creating a brand of boxed chocolates. Further exercises have since been created for both corporate clients and a number of TV shows, including The Paul O'Grady Show
) and Big Brother
.
Having observed that trust is a primary factor in the success or demise of teams and customer relationships, Fresh Tracks teamed up with a former client David Thompson in 2007 to write: Trust Unwrapped, A story of Ethics, Integrity and Chocolate, (ISBN 978-0955802409) a combination of business text book and fable.
In 2009 a study into the personalities of brands resulted in the production of Innocent Success (released by Video Arts
) which is a training film that goes behind the scenes at smoothie maker innocent to explore how their culture has impacted growth.
Hertfordshire
Hertfordshire is a ceremonial and non-metropolitan county in the East region of England. The county town is Hertford.The county is one of the Home Counties and lies inland, bordered by Greater London , Buckinghamshire , Bedfordshire , Cambridgeshire and...
, United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
. The company delivers programmes worldwide with particular emphasis on United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
, mainland Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
and the United Arab Emirates
United Arab Emirates
The United Arab Emirates, abbreviated as the UAE, or shortened to "the Emirates", is a state situated in the southeast of the Arabian Peninsula in Western Asia on the Persian Gulf, bordering Oman, and Saudi Arabia, and sharing sea borders with Iraq, Kuwait, Bahrain, Qatar, and Iran.The UAE is a...
.
History
The business was founded in 1991 by Dan Collins focusing on designing and delivering experiential learning activities. In 1997, responding to a brief from Pepsi CoPepsiCo
PepsiCo Inc. is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company...
, Fresh Tracks created the Chocolate Challenge, a team building exercise based around creating a brand of boxed chocolates. Further exercises have since been created for both corporate clients and a number of TV shows, including The Paul O'Grady Show
The Paul O'Grady Show
The Paul O'Grady Show was a BAFTA award-winning British comedy chat show hosted by Birkenhead-born comedian Paul O'Grady. The format was originally devised by Granada Television and was broadcast on ITV before moving to Channel 4...
) and Big Brother
Big Brother (UK)
Big Brother UK is the British version of the Dutch Big Brother television format, which takes its name from the character in George Orwell's 1948 novel Nineteen Eighty-Four...
.
Having observed that trust is a primary factor in the success or demise of teams and customer relationships, Fresh Tracks teamed up with a former client David Thompson in 2007 to write: Trust Unwrapped, A story of Ethics, Integrity and Chocolate, (ISBN 978-0955802409) a combination of business text book and fable.
In 2009 a study into the personalities of brands resulted in the production of Innocent Success (released by Video Arts
Video Arts
Video Arts is a British based video production company which produces training videos for companies. It was founded in 1972 by John Cleese, Sir Antony Jay, and a group of other television professionals. The videos feature well known British actors, and humorously explain business concepts...
) which is a training film that goes behind the scenes at smoothie maker innocent to explore how their culture has impacted growth.