Freud Communications
Encyclopedia
Freud Communications is a public relations
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....

 firm based in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

. Freud Communications was founded by Matthew Freud
Matthew Freud
Matthew Freud is head of Freud Communications, an international public relations firm in the United Kingdom.-Biography:...

, who comes from the Public Relations dynasty of Edward Bernays
Edward Bernays
Edward Louis Bernays , was an Austrian-American pioneer in the field of public relations and propaganda along with Ivy Lee, referred to in his obituary as "the father of public relations"...

 and is the great-grandson of the famous psychoanalyst Sigmund Freud
Sigmund Freud
Sigmund Freud , born Sigismund Schlomo Freud , was an Austrian neurologist who founded the discipline of psychoanalysis...

. The French
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

 Publicis Groupe (the fourth largest communications firm in the world) acquired a 50.1% stake in Freud Communications in June, 2005. Matthew Freud remained CEO. In 2006 Freud purchased advertising agency DFGW as part of Matthews’s long term objective of making Freud Communications a dominant force in the communications sector.

Notable clients include Unilever
Unilever
Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....

, BSkyB, KFC
KFC
KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. KFC has been a brand and operating segment, termed a concept of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global...

, Pepsi
Pepsi
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo...

, Nike
Nike, Inc.
Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...

, Nestle
Nestlé
Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...

, Nescafe
Nescafé
Nescafé is a brand of instant coffee made by Nestlé. It comes in the form of many different products. The name is a portmanteau of the words "Nestlé" and "café". Nestlé's flagship powdered coffee product was introduced in Switzerland on April 1, 1938 after being developed for seven or eight years...

, British Telecom, AOL
AOL
AOL Inc. is an American global Internet services and media company. AOL is headquartered at 770 Broadway in New York. Founded in 1983 as Control Video Corporation, it has franchised its services to companies in several nations around the world or set up international versions of its services...

, Heston Blumenthal
Heston Blumenthal
Heston Marc Blumenthal OBE is an English chef and owner of The Fat Duck, a three-Michelin-starred restaurant in Bray, Berkshire voted Best Restaurant in the UK by The Good Food Guide 2007 and 2009, and voted best restaurant in the world by Restaurant magazine in 2005...

, Live Earth
Live Earth
-Background:Founded by Emmy-winning producer Kevin Wall, in partnership with former U.S. Vice President Al Gore, Live Earth was built upon the belief that entertainment has the power to transcend social and cultural barriers to move the world community to action...

, Comic Relief, MySpace
MySpace
Myspace is a social networking service owned by Specific Media LLC and pop star Justin Timberlake. Myspace launched in August 2003 and is headquartered in Beverly Hills, California. In August 2011, Myspace had 33.1 million unique U.S. visitors....

, The Weinstein Company
The Weinstein Company
The Weinstein Company is an American film studio founded by Bob and Harvey Weinstein in 2005 after the brothers left the then-Disney-owned Miramax Films, which they had co-founded in 1979...

, Sony Pictures, London Development Agency
London Development Agency
The London Development Agency is the Regional Development Agency for Greater London, England. It is a functional body of the Greater London Authority...

 and the Anschutz Entertainment Group
Anschutz Entertainment Group
The Anschutz Entertainment Group is a sporting and music entertainment presenter and a subsidiary of The Anschutz Corporation. It is the world's largest owner of sports teams and sports events, the owner of the world’s most profitable sports and entertainment venues, and under AEG Live the world's...

. Freud Communications also handle publicity
Publicity
Publicity is the deliberate attempt to manage the public's perception of a subject. The subjects of publicity include people , goods and services, organizations of all kinds, and works of art or entertainment.From a marketing perspective, publicity is one component of promotion which is one...

 for movies including Twentieth Century Fox's - Imagine Me & You
Imagine Me & You
Imagine Me & You is a 2005 British-American comedy-romance film written and directed by Ol Parker. It centres on the relationship between Rachel, played by Piper Perabo and Luce, played by Lena Headey, who meet on Rachel's wedding day. The movie takes its title from a line in the song "Happy...

, and Bullet Boy
Bullet Boy
Bullet Boy is a 2005 film directed by Saul Dibb, written by Saul Dibb and Catherine Johnson, and stars Ashley Walters. The film's original music was composed and performed by Robert Del Naja of Massive Attack, who released it as an album...

a film collaboration between the BBC
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...

 and Shine Limited
Shine Limited
Shine Limited is a British media production company with offices in London and Manchester....

, the latter company headed by Freud's wife, Elisabeth Murdoch
Elisabeth Murdoch (businesswoman)
Elisabeth Murdoch is an executive in the British television industry and a daughter of international media mogul Rupert Murdoch...

 – Rupert Murdoch
Rupert Murdoch
Keith Rupert Murdoch, AC, KSG is an Australian-American business magnate. He is the founder and Chairman and CEO of , the world's second-largest media conglomerate....

's daughter. The firm also handles public relations for UK based Optimum Releasing
Optimum Releasing
StudioCanal UK is a film distributor company working in the UK and Ireland. The company releases many films, including foreign language films, anime releases such as Studio Ghibli's films and independent British, Irish and American films in the UK and sometimes Ireland.Optimum was acquired by...

 who are the UK distributors for Michael Moore
Michael Moore
Michael Francis Moore is an American filmmaker, author, social critic and activist. He is the director and producer of Fahrenheit 9/11, which is the highest-grossing documentary of all time. His films Bowling for Columbine and Sicko also place in the top ten highest-grossing documentaries...

's controversial documentary Fahrenheit 9/11
Fahrenheit 9/11
Fahrenheit 9/11 is a 2004 documentary film by American filmmaker and political commentator Michael Moore. The film takes a critical look at the presidency of George W. Bush, the War on Terror, and its coverage in the news media...

. http://www.optimumreleasing.com/dvd.php?id=82

Freud Communications UK executes PR
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....

 campaigns utilising, among other tools, editorial placement to obtain positive references to their clients' policies and products on such TV news shows as GMTV
GMTV
GMTV was the national Channel 3 breakfast television contractor, broadcasting in the United Kingdom from 1 January 1993 to 3 September 2010. It became a wholly owned subsidiary of ITV plc. in November 2009. Shortly after, ITV plc announced the programme would end...

, as well as in tabloids and broadsheets. Recent, successful campaigns include the visit of Mayor of London
Mayor of London
The Mayor of London is an elected politician who, along with the London Assembly of 25 members, is accountable for the strategic government of Greater London. Conservative Boris Johnson has held the position since 4 May 2008...

 Ken Livingstone
Ken Livingstone
Kenneth Robert "Ken" Livingstone is an English politician who is currently a member of the centrist to centre-left Labour Party...

 to the People's Republic of China
People's Republic of China
China , officially the People's Republic of China , is the most populous country in the world, with over 1.3 billion citizens. Located in East Asia, the country covers approximately 9.6 million square kilometres...

; a Walkers Crisps promotion; and publicity for Random House
Random House
Random House, Inc. is the largest general-interest trade book publisher in the world. It has been owned since 1998 by the German private media corporation Bertelsmann and has become the umbrella brand for Bertelsmann book publishing. Random House also has a movie production arm, Random House Films,...

, publishers of Dan Brown
Dan Brown
Dan Brown is an American author of thriller fiction, best known for the 2003 bestselling novel, The Da Vinci Code. Brown's novels, which are treasure hunts set in a 24-hour time period, feature the recurring themes of cryptography, keys, symbols, codes, and conspiracy theories...

's The DaVinci Code.

Freud Communications USA, which closed in February 2009, was based in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

.
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