Froglife
Encyclopedia
Froglife is a British
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 wildlife charity
Charitable organization
A charitable organization is a type of non-profit organization . It differs from other types of NPOs in that it centers on philanthropic goals A charitable organization is a type of non-profit organization (NPO). It differs from other types of NPOs in that it centers on philanthropic goals A...

 committed to the conservation
Wildlife management
Wildlife management attempts to balance the needs of wildlife with the needs of people using the best available science. Wildlife management can include game keeping, wildlife conservation and pest control...

 of amphibian
Amphibian
Amphibians , are a class of vertebrate animals including animals such as toads, frogs, caecilians, and salamanders. They are characterized as non-amniote ectothermic tetrapods...

s and reptile
Reptile
Reptiles are members of a class of air-breathing, ectothermic vertebrates which are characterized by laying shelled eggs , and having skin covered in scales and/or scutes. They are tetrapods, either having four limbs or being descended from four-limbed ancestors...

s and their associated habitats. The charity aims to encourage as many people as possible, from all walks of life, to get involved in wildlife conservation and habitat protection.

Conservation objectives

To conserve species and habitats
  1. We will support and implement the creation of habitats for amphibians and reptiles
  2. We will deliver Biodiversity
    Biodiversity
    Biodiversity is the degree of variation of life forms within a given ecosystem, biome, or an entire planet. Biodiversity is a measure of the health of ecosystems. Biodiversity is in part a function of climate. In terrestrial habitats, tropical regions are typically rich whereas polar regions...

     Action Plan outputs at a local and landscape level, working with volunteers and partners
  3. We will build capacity for individuals and organisations involved in the conservation of amphibians and reptiles, working in partnerships, providing training courses and specialist advice

Communication Objectives

To communicate knowledge and encourage support
  1. We will get our message out to audiences by ensuring that opportunities to engage with our intended audiences are met, through events, online, through the media and through the production of advice publications
  2. We will generate support for our work by creating opportunities for audiences to engage in our work, through practical hands on action, "citizen-science" recording projects, or through financial support of Froglife's work.
  3. We will show the value that our projects bring by communicating clearly the outcomes of our work, and how these tackle threats to amphibians and reptiles and benefit people's lives in the process.

Learning Objectives

To educate and inspire new audiences
  1. We will support people on a life-long journey of learning about our species, their habitats and the value of biodiversity to human life
  2. We will create new and unique approaches that complement current approaches to conservation education, building on lessons learnt within the sector
  3. We will move forward the education sector, improving policies, skills and resources to support new approaches to conservation education.

Current projects

  • London living water
  • Great crested newts revisited
  • Toads on roads
  • Glasgow living water
  • Frog mortality project
  • Cambridgeshire
    Cambridgeshire
    Cambridgeshire is a county in England, bordering Lincolnshire to the north, Norfolk to the northeast, Suffolk to the east, Essex and Hertfordshire to the south, and Bedfordshire and Northamptonshire to the west...

     living water
  • Hampton nature reserve
    Hampton Nature Reserve
    Hampton Nature Reserve, to the south of Peterborough, England is home to Europe’s largest population of great crested newts.The site is a Special Area of Conservation as well as being a Site of Special Scientific Interest.-Description:...


Relationship with the Amphibian and Reptile Conservation Trust

During 2009/10 Froglife investigated the possibility of merging with the Herpetological Conservation Trust (HCT). Consequently the Amphibian and Reptile Conservation Trust
Amphibian and Reptile Conservation
Amphibian and Reptile Conservation is a British wildlife charity formed in July 2009 from two similar organisations Froglife and the Herpetological Conservation Trust...

(ARC) was set up with the intention for Froglife and the HCT to transfer all operations to ARC by 31 March 2010. After deliberation the Froglife trustees felt that the organisational cultures were very different and that Froglife was better able to deliver its work by remaining independent.
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