Fruit Roll-Ups
Encyclopedia
Fruit Roll-Ups is a brand of fruit snack
that debuted in grocery stores across the United States in 1983. Research for the product began in 1975. Fruit Roll-Ups are manufactured by General Mills
and distributed under the Betty Crocker
brand in the United States
and the Uncle Tobys
brand in Australia
. The snack is a flat, pectin
-based fruit-flavored candy, wrapped around a piece of cellophane
for easier removal. Often the consumer must unwrap the cellophane an extra revolution in order to remove the snack due to its tendency to stick to itself. Fruit Roll-Ups is similar to Fruit by the Foot
(also a General Mills Snack) in that both snacks are packaged similarly (i.e., rolled around a material so the product does not stick to itself); however, the two snacks differ with respect to taste, texture, and consistency. In the United States, retail Fruit Roll-Ups are sold in boxes of 10.
Kellogg's created "Fruit Winders" in the UK, which is an extremely similar product only in fewer flavours.
Commercial spots for Betty Crocker Fruit Roll-Ups were common on "Saturday morning" style cartoon shows in 2008.
are a round, fruit leather products from New York that predates Fruit Roll-Ups. Fruit Roll-Ups have a more rubbery texture than the natural rolls and though were originally round in shape, they are now shaped like a parallelogram.
According to urban legend, this is because the production process for the original round-shaped product was too slow to keep up with demand. A General Mills engineer was inspired by the spiral shape of the cardboard roll after he pulled the last sheet of toilet paper, and he successfully argued that producing Fruit Roll-Ups in a similar fashion would be more productive. However, this claim has not been verified.
Fruit Roll-Ups have featured variants on the original plain sheets such as punch out shape
s on the rolls and temporary tattoo
s for tongue
s.
Betty Crocker sells Fruit Roll-Ups in single-flavor boxes and flavor variety packs.
into a Fruit Winder by a villain that resembles the fruit of what it's stretching.
Name of Characters
Comic
On the paper attached to the Fruit Winder, a comic strip illustrated the winding process. Every Winder had a different story/way
of being turned into a Fruit Winder.
Fruit snack
A Fruit snack is processed fruit that eats like a traditional snack food. It can be deposited, freeze dried, or air dried and may be called Fruit Leather, Fruit YoYos, Fruit Bars, Freeze Dried Fruit, or most commonly, are simply known as "Fruit Snacks"....
that debuted in grocery stores across the United States in 1983. Research for the product began in 1975. Fruit Roll-Ups are manufactured by General Mills
General Mills
General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green...
and distributed under the Betty Crocker
Betty Crocker
Betty Crocker AKA: batter witch is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions. The name Betty was...
brand in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
and the Uncle Tobys
Uncle Tobys
Uncle Tobys is an Australian brand of breakfast cereals and other breakfast food products. The brand has a lot of history and is mentioned in a 1892 newspaper...
brand in Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
. The snack is a flat, pectin
Pectin
Pectin is a structural heteropolysaccharide contained in the primary cell walls of terrestrial plants. It was first isolated and described in 1825 by Henri Braconnot...
-based fruit-flavored candy, wrapped around a piece of cellophane
Cellophane
Cellophane is a thin, transparent sheet made of regenerated cellulose. Its low permeability to air, oils, greases, bacteria and water makes it useful for food packaging...
for easier removal. Often the consumer must unwrap the cellophane an extra revolution in order to remove the snack due to its tendency to stick to itself. Fruit Roll-Ups is similar to Fruit by the Foot
Fruit by the Foot
Fruit by the Foot is a fruit snack made by Betty Crocker. Fruit by the Foot was introduced in 1991 and is still in production.Fruit by the Foot is very similar to Fruit Roll-Ups , in its presentation of being rolled up within itself, but differs in taste, dimension and consumption methods...
(also a General Mills Snack) in that both snacks are packaged similarly (i.e., rolled around a material so the product does not stick to itself); however, the two snacks differ with respect to taste, texture, and consistency. In the United States, retail Fruit Roll-Ups are sold in boxes of 10.
Kellogg's created "Fruit Winders" in the UK, which is an extremely similar product only in fewer flavours.
Advertising
Fruit Corners Fruit Roll-Ups were heavily marketed on television in the United States throughout the early 1980s. Most spots featured the tag line "Fruit Corners Fruit Roll-Ups: Real fruit and fun, rolled up in one." Later spots featured children innovating in the "Fruit Roll-Up Fun Factory".Commercial spots for Betty Crocker Fruit Roll-Ups were common on "Saturday morning" style cartoon shows in 2008.
History of the Fruit Roll
Joray Fruit RollsJoray Fruit Rolls
Joray Fruit Rolls is the original fruit roll up. It is an apricot-based candy produced by Joseph Shalhoub & Son, Inc, founded 1886. Joray Fruit Rolls have been produced in New York City for over a hundred years, ever since the founder George Shalhoub started a bakery after his immigration from...
are a round, fruit leather products from New York that predates Fruit Roll-Ups. Fruit Roll-Ups have a more rubbery texture than the natural rolls and though were originally round in shape, they are now shaped like a parallelogram.
According to urban legend, this is because the production process for the original round-shaped product was too slow to keep up with demand. A General Mills engineer was inspired by the spiral shape of the cardboard roll after he pulled the last sheet of toilet paper, and he successfully argued that producing Fruit Roll-Ups in a similar fashion would be more productive. However, this claim has not been verified.
Fruit Roll-Ups have featured variants on the original plain sheets such as punch out shape
Shape
The shape of an object located in some space is a geometrical description of the part of that space occupied by the object, as determined by its external boundary – abstracting from location and orientation in space, size, and other properties such as colour, content, and material...
s on the rolls and temporary tattoo
Temporary tattoo
A Temporary Tattoo is a non-permanent image on the skin resembling a true tattoo. Temporary tattoos can be drawn, painted, or airbrushed, as a form of body painting, but most of the time these tattoos are transferred to the skin. Temporary tattoos of any kind are used for numerous purposes...
s for tongue
Tongue
The tongue is a muscular hydrostat on the floors of the mouths of most vertebrates which manipulates food for mastication. It is the primary organ of taste , as much of the upper surface of the tongue is covered in papillae and taste buds. It is sensitive and kept moist by saliva, and is richly...
s.
Fruit Corners Fruit Roll-Ups flavors
- Apricot (February 1980)
- Apple (February 1980)
- Banana (February 1980)
- Cherry (February 1980)
- Strawberry (February 1980)
- Grape (January 1984)
- Orange (November 1984)
- Caramel (January 1985)
- Raspberry (July 1985)
- Watermelon (June 1986)
- Peach (August 1986)
Betty Crocker Fruit Roll-Ups current flavors
- Blastin' Berry Hot Colors
- Cherry Orange Wildfire
- Crazy Pix Cool Chix Berry Wave
- Crazy Pix Wild Ones Blastin' Berry
- Electric Blue Raspberry
- Flavor Wave
- Rainbow
- Strawberry
- Strawberry Kiwi Kick
- Sunberry Burst
- Jake English
- Tropical Tie-Dye
- Electric Yellow
- Sizzlin' Red
- Screamin' Green
- Super Sour Lemon Drop Dead Fred Berry
- Screaming Apple and Dog
Betty Crocker sells Fruit Roll-Ups in single-flavor boxes and flavor variety packs.
UK Flavours
- Strawberry
- Orange (Discontinued)
- Blackcurrent (Later became Strawberry & Blackcurrent)
- Apple (Later became Strawberry & Apple)
- Tropical (Discontinued)
- Lemon (Discontinued)
- Raspberry (Discontinued)
UK advertising
The TV adverts in the UK for Fruit Winders always showed a fruit with a face being "winded"into a Fruit Winder by a villain that resembles the fruit of what it's stretching.
Name of Characters
- Sorbabe - A female Strawberry who loves to dance to music as a musical D.J.
- Blabber - A male Orange who loves to perform hilarious pranks with his comedian lifestyle
- Booster - A male Blackcurrent who is intelligent with his gadgets and whatnots
- Max - A female Apple that loves to get fit with her sport-centered abilities
- VooJuice - A male Tropical Witch-doctor who loves to put curses on his prey
- Sadie - A female Lemon who loves to cause misery to her assassinated target
- SecretAgent - A male Raspberry in which is assigned with a license to kill
Comic
On the paper attached to the Fruit Winder, a comic strip illustrated the winding process. Every Winder had a different story/way
of being turned into a Fruit Winder.
See also
- Fruit by the FootFruit by the FootFruit by the Foot is a fruit snack made by Betty Crocker. Fruit by the Foot was introduced in 1991 and is still in production.Fruit by the Foot is very similar to Fruit Roll-Ups , in its presentation of being rolled up within itself, but differs in taste, dimension and consumption methods...
- Black sesame rollBlack sesame rollBlack sesame roll is a refrigerated dim sum dessert found in Hong Kong and some overseas Chinatowns. It is sweet and the texture is smooth and soft.-Preparation:...
- Joray Fruit RollsJoray Fruit RollsJoray Fruit Rolls is the original fruit roll up. It is an apricot-based candy produced by Joseph Shalhoub & Son, Inc, founded 1886. Joray Fruit Rolls have been produced in New York City for over a hundred years, ever since the founder George Shalhoub started a bakery after his immigration from...
- Fruit Gushers