Fruitopia is a fruit-flavoured drink introduced by The Coca-Cola Company

The Coca-Cola Company

The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia...

 in 1994 and targeted at teens and young adults. According to New York Times

The New York Times

The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...

 business reports, it was invented as part of a push by Coca-Cola to capitalize on the success of Snapple

Snapple

Snapple is a brand of tea and juice drinks which is owned by Dr Pepper Snapple Group and based in Plano, Texas. The brand was founded in 1972. The brand achieved some notoriety due to various pop-culture references including television shows.-History:...

 and other flavored tea drinks. The brand gained substantial hype in the mid 1990s before enduring lagging sales by decade's end. While still available in Canada and in Australia as a juice brand, in 2003, Fruitopia was phased out in the United States where it had struggled for several years.