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Fuchsia (clothing)
Encyclopedia
Fuchsia is an American fashion company and design house run by Veronica Scott
and Lawren Pope
, based San Diego, California
. Fuchsia specializes in women's fashion, handbags, and accessories.
company. Scott and Pope's first venture was selling accessories and handbags to classmates during their sophomore year at Westside High School. With the capital from the initial accessory sales, Scott and Pope created their first collection of ready-to-wear
cocktail dresses. In 2004, Scott and Pope hosted their first Fuchsia Runway
show in Spring, Texas
. Among the crowd were Texan socialites and Houston boutique
owners who all previewed the first pieces of the Fuchsia collection. The same year Scott and Pope added a new custom design service, creating custom couture
gowns for wealthy Houstonians.
Through word-of-mouth Fuchsia's clientele grew and the company soon caught the attention of journalist Taslin Alfonzo, who profiled Fuchsia for Fox
News in 2005. Alfonso predicted that it wouldn't be long before everyone would, "soon see Fuchsia in the latest fashion magazines."
One year after High School graduation Scott and Pope moved the Fuchsia headquarters to San Diego, California, where they would both attend college as business majors and continue to grow the company.
, wrote that Scott and Pope had indeed "…capitalized on the boom in internet retailing." The boutique located at www.FuchsiaOnline.com offers the Fuchsia clothing line, as well as a few select high-end designer gowns and accessories from other exclusive fashion houses.
The site generated most of Fuchsia's early press, including the first live broadcast of a Fuchsia runway show. Elissa Rivas, a correspondent for ABC
KTRK-TV
interviewed Scott and Pope for ABC's behind the scenes coverage of the last known Fuchsia runway show to take place in Houston.
Scott, also the webmaster
for FuchsiaOnline.com, prefers ecommerce to a physical boutique. Scott says that the web boutique works out great, "because we're still in college and we don't have to maintain a storefront 24/7." She and Pope might expand the boutique physically after college, since they still have to "keep up with school work."
's mission is to "bridge the gap between bright disadvantaged young women and higher level schooling by providing educational and financial support, as well as access to the best resources we have to offer." Save The Girls offers this financial support through The Save the Girls Scholarship Fund which provides funding for financially challenged girls who plan to study business in college. News of the Save the Girls Scholarship Foundation sparked the interest of reporter Dominique Sachse of the NBC
KPRC-TV
Staff. Sachse, a fellow Houston philanthropist, announced she would produce a special interview with the owners of Fuchsia to help raise startup funds for Save the Girls. The interview aired September 6, 2006, and was the last Fuchsia interview taped in Houston before the company’s move to the west coast.
, and Fuchsia's "Fuchsia Goes Green" campaign, Save The Girls offers a free curbside recycling
service for California homeowners, schools, and businesses. The California Redemption Value
proceeds from recycling help finance the Save the Girls Scholarship Fund.
FuchsiaOnline.com also includes a "Scholarship Shop" that offers t-shirts and totes donning slogans such as "I Saved the Girls," "Save the Girls Now," and "Pink is the New Green," to which profits also benefit the Save the Girls Scholarship Foundation.
Veronica Scott
Veronica Scott is an American television personality, fashion designer, and entrepreneur. Scott is best known for being featured in the Current TV reality show The Fuchsia Girls, which follows her personal and professional life as she pursues a career in the fashion industry...
and Lawren Pope
Lawren Pope
Lawren Michele Pope in an American fashion designer from Houston, Texas. She is best known for the clothing line, Fuchsia, she began with Veronica Scott at age 14.- Career :...
, based San Diego, California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
. Fuchsia specializes in women's fashion, handbags, and accessories.
History
Fuchsia began as a small Houston-based fashion retailRetail
Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be...
company. Scott and Pope's first venture was selling accessories and handbags to classmates during their sophomore year at Westside High School. With the capital from the initial accessory sales, Scott and Pope created their first collection of ready-to-wear
Ready-to-wear
Ready-to-wear or prêt-à-porter is the term for factory-made clothing, sold in finished condition, in standardized sizes, as distinct from made to measure or bespoke clothing tailored to a particular person's frame. Off-the-peg is sometimes used for items which are not clothing.Ready-to-wear has...
cocktail dresses. In 2004, Scott and Pope hosted their first Fuchsia Runway
Runway
According to ICAO a runway is a "defined rectangular area on a land aerodrome prepared for the landing and take-off of aircraft." Runways may be a man-made surface or a natural surface .- Orientation and dimensions :Runways are named by a number between 01 and 36, which is generally one tenth...
show in Spring, Texas
Spring, Texas
Spring, Texas is a census-designated place within the extraterritorial jurisdiction of Houston in Harris County, Texas, United States, north of Downtown Houston. The population was 54,298 at the 2010 census...
. Among the crowd were Texan socialites and Houston boutique
Boutique
A boutique is a small shopping outlet, especially one that specializes in elite and fashionable items such as clothing and jewelry. The word is French for "shop", via Latin from Greek ἀποθήκη , "storehouse"....
owners who all previewed the first pieces of the Fuchsia collection. The same year Scott and Pope added a new custom design service, creating custom couture
Haute couture
Haute couture refers to the creation of exclusive custom-fitted clothing. Haute couture is made to order for a specific customer, and it is usually made from high-quality, expensive fabric and sewn with extreme attention to detail and finished by the most experienced and capable seamstresses,...
gowns for wealthy Houstonians.
Through word-of-mouth Fuchsia's clientele grew and the company soon caught the attention of journalist Taslin Alfonzo, who profiled Fuchsia for Fox
Fox Broadcasting Company
Fox Broadcasting Company, commonly referred to as Fox Network or simply Fox , is an American commercial broadcasting television network owned by Fox Entertainment Group, part of Rupert Murdoch's News Corporation. Launched on October 9, 1986, Fox was the highest-rated broadcast network in the...
News in 2005. Alfonso predicted that it wouldn't be long before everyone would, "soon see Fuchsia in the latest fashion magazines."
One year after High School graduation Scott and Pope moved the Fuchsia headquarters to San Diego, California, where they would both attend college as business majors and continue to grow the company.
E-Commerce
On May 13, 2004 Fuchsia opened its virtual doors. Four years later in 2008, Troy Anderson, Staff Writer of Los Angeles Daily NewsLos Angeles Daily News
The Los Angeles Daily News is the second-largest circulating daily newspaper of Los Angeles, California. It is the flagship of the Los Angeles Newspaper Group, a branch of Colorado-based MediaNews Group....
, wrote that Scott and Pope had indeed "…capitalized on the boom in internet retailing." The boutique located at www.FuchsiaOnline.com offers the Fuchsia clothing line, as well as a few select high-end designer gowns and accessories from other exclusive fashion houses.
The site generated most of Fuchsia's early press, including the first live broadcast of a Fuchsia runway show. Elissa Rivas, a correspondent for ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...
KTRK-TV
KTRK-TV
KTRK-TV, channel 13, is an owned-and-operated television station of the Walt Disney Company-owned American Broadcasting Company, located in Houston, Texas...
interviewed Scott and Pope for ABC's behind the scenes coverage of the last known Fuchsia runway show to take place in Houston.
Scott, also the webmaster
Webmaster
A webmaster , also called a web architect, web developer, site author, or website administrator is a person responsible for maintaining one or many websites...
for FuchsiaOnline.com, prefers ecommerce to a physical boutique. Scott says that the web boutique works out great, "because we're still in college and we don't have to maintain a storefront 24/7." She and Pope might expand the boutique physically after college, since they still have to "keep up with school work."
Save the Girls Scholarship Foundation
On March 28, 2007, Fuchsia opened its first 501(c)(3) non-profit called Save the Girls. The organizationOrganization
An organization is a social group which distributes tasks for a collective goal. The word itself is derived from the Greek word organon, itself derived from the better-known word ergon - as we know `organ` - and it means a compartment for a particular job.There are a variety of legal types of...
's mission is to "bridge the gap between bright disadvantaged young women and higher level schooling by providing educational and financial support, as well as access to the best resources we have to offer." Save The Girls offers this financial support through The Save the Girls Scholarship Fund which provides funding for financially challenged girls who plan to study business in college. News of the Save the Girls Scholarship Foundation sparked the interest of reporter Dominique Sachse of the NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...
KPRC-TV
KPRC-TV
KPRC-TV is the NBC affiliated television station based in Houston, Texas, and serving the Greater Houston television market. It has studios located in the Sharpstown district on the Southwest portion of the city, and has a transmitter site in unincorporated Fort Bend County near Missouri City...
Staff. Sachse, a fellow Houston philanthropist, announced she would produce a special interview with the owners of Fuchsia to help raise startup funds for Save the Girls. The interview aired September 6, 2006, and was the last Fuchsia interview taped in Houston before the company’s move to the west coast.
Conservation Movement
As part of the conservation movementConservation movement
The conservation movement, also known as nature conservation, is a political, environmental and a social movement that seeks to protect natural resources including animal, fungus and plant species as well as their habitat for the future....
, and Fuchsia's "Fuchsia Goes Green" campaign, Save The Girls offers a free curbside recycling
Recycling
Recycling is processing used materials into new products to prevent waste of potentially useful materials, reduce the consumption of fresh raw materials, reduce energy usage, reduce air pollution and water pollution by reducing the need for "conventional" waste disposal, and lower greenhouse...
service for California homeowners, schools, and businesses. The California Redemption Value
California Redemption Value
California Refund Value is a fee paid on purchases of certain recyclable beverage containers in California. The consumer pays CRV on the purchase of beverages with aluminum, plastic, glass, and bimetal containers and can be reimbursed if the containers are brought to a recycling center...
proceeds from recycling help finance the Save the Girls Scholarship Fund.
FuchsiaOnline.com also includes a "Scholarship Shop" that offers t-shirts and totes donning slogans such as "I Saved the Girls," "Save the Girls Now," and "Pink is the New Green," to which profits also benefit the Save the Girls Scholarship Foundation.