GO TEXAN
Encyclopedia
GO TEXAN is a marketing initiative sponsored by the Texas Department of Agriculture
, whose purpose is to encourage consumers (both within and outside the state of Texas
) to seek and purchase Texas-made products.
The GO TEXAN campaign began in 1999 to focus on Texas agricultural products. Later, the campaign expanded to include shrimp
and Texas wine
. In 2003, the Texas Legislature
expanded the program to include Texas-made products of all sorts.
The current GO TEXAN campaign is divided into four general areas:
Texas Department of Agriculture
The Texas Department of Agriculture is a state agency within the state of Texas, which is responsible for matters pertaining to agriculture, rural community affairs, and related matters.TDA was established by the 13th Texas Legislature in 1907...
, whose purpose is to encourage consumers (both within and outside the state of Texas
Texas
Texas is the second largest U.S. state by both area and population, and the largest state by area in the contiguous United States.The name, based on the Caddo word "Tejas" meaning "friends" or "allies", was applied by the Spanish to the Caddo themselves and to the region of their settlement in...
) to seek and purchase Texas-made products.
The GO TEXAN campaign began in 1999 to focus on Texas agricultural products. Later, the campaign expanded to include shrimp
Shrimp
Shrimp are swimming, decapod crustaceans classified in the infraorder Caridea, found widely around the world in both fresh and salt water. Adult shrimp are filter feeding benthic animals living close to the bottom. They can live in schools and can swim rapidly backwards. Shrimp are an important...
and Texas wine
Texas wine
Texas has a long history of wine production. The sunny and dry climate of the major wine making regions in the state have drawn comparison to Portuguese wines. Some of the earliest recorded Texas wines were produced by Spanish missionaries in the 1650s near El Paso...
. In 2003, the Texas Legislature
Texas Legislature
The Legislature of the state of Texas is the state legislature of the U.S. state of Texas. The legislature is a bicameral body composed of a 31-member Senate and a 150-member House of Representatives. The Legislature meets at the Capitol in Austin...
expanded the program to include Texas-made products of all sorts.
The current GO TEXAN campaign is divided into four general areas:
- GO TEXAN Products—Markets fiber, food, horticulture/forestry/produce, livestock, oysters and shrimp, and wine
- GO TEXAN Communities—Designates an area as a "Certified Retirement Community" based on its ability to meet the living, employment/volunteer, health, entertainment, education, and safety needs of residents and visitors, and also spotlights rural communities to support and encourage rural tourism
- GO TEXAN Restaurants—Links restaurants to Texas-grown or processed food products
- GO TEXAN Special Programs—Operates special programs such as the GO TEXAN booth at the State Fair of TexasState Fair of TexasThe State Fair of Texas is an annual state fair held in Dallas, Texas . The fair season usually begins the last Friday in September and ends 24 days later. The fair is held at the historic Fair Park where it has been held since 1886. The 2012 State Fair of Texas will run from September 28th...
, a website listing of local farmers markets, and international marketing
External links
- http://www.gotexan.org/ GO TEXAN website
- http://www.gotexanwine.org/ GO TEXAN Wine website