GWR FM Bath
Encyclopedia
Heart 103 was an independent radio station serving Bath in Somerset
Somerset
The ceremonial and non-metropolitan county of Somerset in South West England borders Bristol and Gloucestershire to the north, Wiltshire to the east, Dorset to the south-east, and Devon to the south-west. It is partly bounded to the north and west by the Bristol Channel and the estuary of the...

, England, broadcasting on 103 MHz FM, on DAB Digital radio
Digital radio
Digital radio has several meanings:1. Today the most common meaning is digital radio broadcasting technologies, such as the digital audio broadcasting system, also known as Eureka 147. In these systems, the analog audio signal is digitized into zeros and ones, compressed using formats such as...

 and online.

History

In 1986, a Bath ILR licence was awarded by the IBA
Independent Broadcasting Authority
The Independent Broadcasting Authority was the regulatory body in the United Kingdom for commercial television - and commercial/independent radio broadcasts...

. GWR Radio Bath first broadcast on 22 May 1987.

In its latter years, the station played Hot adult contemporary, ranging from the early 1980s to the current successful chart hits. The station was rebranded on 23 March 2009 in line with the rebranding by Global Radio of most of the One Network.

Up until its closure, the station shared some of its programming with Heart Bristol. However for official licensing purposes Heart Bath and Bristol were listed as one station and audience figures from RAJAR
RAJAR
RAJAR was established in 1992 to operate a single audience measurement system for the radio industry in the United Kingdom. RAJAR is jointly owned by the British Broadcasting Corporation and the RadioCentre...

 are combined with Heart Wiltshire.

Network restructuring

On 21 June 2010, Global Radio announced plans to close Heart Bath and merge the station with Heart Bristol and Heart Somerset as part of plans to reduce the Heart network of stations from 33 to 16. The new station, Heart West Country
Heart West Country
Heart West Country is an Independent Local Radio station broadcasting to Bristol and Somerset. The station began broadcasting on 16 July 2010 as a result of a merger between Heart Bristol , Heart Bath and Heart Somerset .-History:The regional station originally broadcast as three separate stations...

, began broadcasting from Bristol on 16 July 2010.

Slogans

  • 1989 GWR Radio "The West number one", "Good Music, Great Talk"
  • 1992 The New GWR FM — "No rap, less chat"
  • 1994 "A mix of the 70s, 80s and the best of today"
  • 1995 GWR FM — "A better music mix — from the 70s, 80s and today"
  • 1997 "Today's better music mix"
  • 2001 Baths's GWR FM — "Today's best mix"
  • 2004 "Today's best mix, today's best variety" — "More music, less talk" —
  • 2007 "Today's Best Mix"
  • 2008 "More Music Variety"
  • 2009 "More Music Variety"
  • 2009 "Heart is coming"
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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