Geesung Choi is President and Chief Executive of the digital media division at Samsung Electronics

Samsung Electronics

Samsung Electronics is a South Korean multinational electronics and information technology company headquartered in Samsung Town, Seoul...

, overseeing the third-largest business group of the South Korean company, which includes televisions, flat-panel screens

Flat panel display

Flat panel displays encompass a growing number of electronic visual display technologies. They are far lighter and thinner than traditional television sets and video displays that use cathode ray tubes , and are usually less than thick...

, MP3 players, personal computers, and other consumer electronics. He was a New York City

New York City

New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

 torchbearer for the 2004 Summer Olympics

2004 Summer Olympics

The 2004 Summer Olympic Games, officially known as the Games of the XXVIII Olympiad, was a premier international multi-sport event held in Athens, Greece from August 13 to August 29, 2004 with the motto Welcome Home. 10,625 athletes competed, some 600 more than expected, accompanied by 5,501 team...

relay.

Choi had a stint as chief design officer and established Samsung's chip business in Europe in the 1980s. He's best known as a marketing expert, however, and is credited with having steered Samsung past Sony (SNE) to become the world's No. 1 TV brand in 2006. Choi took over the running of Samsung's mobile phone business in January 2007. By September 2008, the company's global market share stood at 17.1%—second only to Nokia and up from 14.4% in 2007.