Gems TV (USA)
Encyclopedia
Gems TV was an American reverse auction
jewelry shopping channel. The channel was available on DirecTV, Dish Network and other local networks. The channel operations were based at Reno, Nevada.
. On January 15, 2007, Gems TV also became available through select cable providers in the U.S. and some TV affiliates such as KLDT in Lake Dallas, Texas
. The channel was also streamed live on the website. On August 30, 2007, Gems TV became available on Dish Network
.
Gems TV Holdings acquired a stake in rival jewelry channel, Jewelry TV.
, Thailand
were closed down due to the change in sourcing and manufacture. The new strategic decision to fully outsource its gemstone jewelry supply was aimed at reducing operating costs, increasing supply, improving manufacturing flexibility and the main reason of increasing profit margins. This was one of the principles the company was originally well known for - Going direct to the mines and handcrafting gem set jewelry in their own in-house facilities. The consequence of this has resulted in a large number of redundancies.
DirecTV has filed a lawsuit against Gems TV (USA) Limited for 25 million citing that Gems TV refused to pay their satellite bills.
Reverse auction
A reverse auction is a type of auction in which the roles of buyers and sellers are reversed. In an ordinary auction , buyers compete to obtain a good or service, and the price typically increases over time...
jewelry shopping channel. The channel was available on DirecTV, Dish Network and other local networks. The channel operations were based at Reno, Nevada.
History
Gems TV launched exclusively on DirecTVDirecTV
DirecTV is an American direct broadcast satellite service provider and broadcaster based in El Segundo, California. Its satellite service, launched on June 17, 1994, transmits digital satellite television and audio to households in the United States, Latin America, and the Anglophone Caribbean. ...
. On January 15, 2007, Gems TV also became available through select cable providers in the U.S. and some TV affiliates such as KLDT in Lake Dallas, Texas
Lake Dallas, Texas
Lake Dallas is a city in Denton County, Texas, United States. The population was 6,166 at the 2000 census.-Geography:Lake Dallas is located at ....
. The channel was also streamed live on the website. On August 30, 2007, Gems TV became available on Dish Network
Dish Network
Dish Network Corporation is the second largest pay TV provider in the United States, providing direct broadcast satellite service—including satellite television, audio programming, and interactive television services—to 14.337 million commercial and residential customers in the United States. Dish...
.
Bankruptcy and closure
In March 2010, it was announced that the US operation would close and be wound down. On April 7, 2010, Gems TV USA filed for Chapter 11 bankruptcy, blaming the tough economic conditions. Gems TV ceased broadcasting on April 15, 2010. The website and customer service team continued operating until May 6, 2010.Gems TV Holdings acquired a stake in rival jewelry channel, Jewelry TV.
Criticism
On February 1, 2010, the manufacturing operations at its factory in ChanthaburiChanthaburi
Chanthaburi ) is a town in the east of Thailand, at the banks of the Chanthaburi River. It is the capital of the Chanthaburi Province and the Mueang Chanthaburi district....
, Thailand
Thailand
Thailand , officially the Kingdom of Thailand , formerly known as Siam , is a country located at the centre of the Indochina peninsula and Southeast Asia. It is bordered to the north by Burma and Laos, to the east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the...
were closed down due to the change in sourcing and manufacture. The new strategic decision to fully outsource its gemstone jewelry supply was aimed at reducing operating costs, increasing supply, improving manufacturing flexibility and the main reason of increasing profit margins. This was one of the principles the company was originally well known for - Going direct to the mines and handcrafting gem set jewelry in their own in-house facilities. The consequence of this has resulted in a large number of redundancies.
DirecTV has filed a lawsuit against Gems TV (USA) Limited for 25 million citing that Gems TV refused to pay their satellite bills.