Gentleman Jack
Encyclopedia
Gentleman Jack is a brand of Tennessee whiskey
produced by the Jack Daniel Distillery. It was introduced to the American market in 1988 as a "superpremium" brand, a step above the company's regular Jack Daniel's
, which is a premium brand.
The Gentleman Jack brand was introduced to strengthen the company's share among consumers, who were drinking less liquor overall but had moved to more upscale brands, a development noted by many liquor manufacturers in the United States in the late 1980s and early 1990s. It is twice filtered through charcoal
, as opposed to a single filtering for normal Jack Daniel's. A celebration unveiling Gentleman Jack was held on 30 September 1988 when 1,000 guests were invited to the company's headquarters in Lynchburg, Tennessee
. They could not actually partake of the new product because Lynchburg is in a dry county.
Gentleman Jack is the drink of preference of such celebrities as Marcella Hazan
.
Tennessee whiskey
Tennessee whiskey is Straight Bourbon Whiskey produced in the state of Tennessee. This definition is legally established under the North American Free Trade Agreement and at least one other international trade agreement that require that Tennessee whiskey be "a straight Bourbon Whiskey authorized...
produced by the Jack Daniel Distillery. It was introduced to the American market in 1988 as a "superpremium" brand, a step above the company's regular Jack Daniel's
Jack Daniel's
Jack Daniel's is a brand of sour mash Tennessee whiskey that is among the world's best-selling liquors. It is known for its square bottles and black label. As of November, 2007, one blogger was claiming that it was the best-selling whiskey in the world. It is produced in Lynchburg, Tennessee by...
, which is a premium brand.
The Gentleman Jack brand was introduced to strengthen the company's share among consumers, who were drinking less liquor overall but had moved to more upscale brands, a development noted by many liquor manufacturers in the United States in the late 1980s and early 1990s. It is twice filtered through charcoal
Charcoal
Charcoal is the dark grey residue consisting of carbon, and any remaining ash, obtained by removing water and other volatile constituents from animal and vegetation substances. Charcoal is usually produced by slow pyrolysis, the heating of wood or other substances in the absence of oxygen...
, as opposed to a single filtering for normal Jack Daniel's. A celebration unveiling Gentleman Jack was held on 30 September 1988 when 1,000 guests were invited to the company's headquarters in Lynchburg, Tennessee
Lynchburg, Tennessee
Lynchburg is a city in the south-central region of the U.S. state of Tennessee. It is governed by a consolidated city-county government unit whose boundaries coincide with those of Moore County. Lynchburg is best known as the location of the Jack Daniel's distillery, whose famous whiskey is...
. They could not actually partake of the new product because Lynchburg is in a dry county.
Gentleman Jack is the drink of preference of such celebrities as Marcella Hazan
Marcella Hazan
Marcella Hazan, maiden name Marcella Polini, is an Italian cookery writer who writes in English. Her cookbooks are credited with introducing the public in the United States and Britain to the techniques of traditional Italian cooking...
.