George Crumbley
Encyclopedia
George Crumbley was the founder of the Peach Bowl, now the Chick-fil-A Bowl
Chick-fil-A Bowl
The Chick-fil-A Bowl, formerly called the Chick-fil-A Peach Bowl, and before that simply called the Peach Bowl, is an annual college football bowl game played in Atlanta, Georgia since December 1968. The first three Peach Bowls were played at Grant Field on the Georgia Tech campus in Atlanta....

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Crumbley was without national television for the initial Peach Bowl, held in 1968. After being rebuffed by ABC, NBC, and CBS, he turned to Vic Piano, founder of the Mizlou Television Network, then a fledgling independent TV network. Mizlou televised the game as its first major sporting event and eventually became the leading independent TV network in the 1970s and 1980s.
Crumbley headed the Peach Bowl for 18 years.
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