George S. Day
Encyclopedia
George S. Day is the Geoffrey T. Boisi Professor, Professor of Marketing and co-Director of the Mack Center for Technological Innovation at the Wharton School of the University of Pennsylvania
. He previously taught at Stanford University
, IMD (International Management Development Institute) in Lausanne, Switzerland, and the University of Toronto, and has held visiting appointments at MIT, the Harvard Business School and the London Business School. Prior to joining the Wharton School, he was Executive Director of the Marketing Science Institute
, an industry-supported research consortium.
He has been a consultant to numerous corporations such as AT&T, Eastman Kodak, General Electric, IBM, U.S. West, Metropolitan Life, Marriott, Whirlpool Corporation, Molson Companies, Unilever, E.I. DuPont de Nemours, W. L. Gore and Associates, Boeing, LG Corp. and Medtronic. He is director of the American Marketing Association, TL Contact Inc., and the Biosciences Research and Education Foundation. His primary areas of activity are marketing, the management of emerging technologies, organic growth strategies, organizational change and competitive strategies in global markets.
Dr. Day obtained his doctorate from Columbia University in 1968. He presently serves on five editorial boards and has authored fifteen books in the areas of marketing and strategic management. His most recent books are Peripheral Vision: Detecting the Weak Signals that Can Make or Break Your Company (with Paul J. H. Schoemaker
) published in 2006, Wharton on Dynamic Competitive Strategy (with David Reibstein) published in 1997, Wharton on Managing Emerging Technologies (with Paul J. H. Schoemaker
) published in 2000, and The Market Driven Organization, published in 1999. He is the co-editor (with David Montgomery) of the 1999 special issue of the Journal of Marketing. He has also published in the Harvard Business Review, California Management Review, Strategic Management Journal, Planning Review, Journal of Consumer Research, Journal of Marketing Research, Sloan Management Review, and Strategy & Leadership.
Dr. Day has received numerous awards, including two Alpha Kappa Psi
Foundation Awards, two Harold H. Maynard Awards for the best articles published in the Journal of Marketing and in 2003 he received the Sheth Foundation Journal of Marketing Award for articles making long-run contributions to the field of marketing. In 1994, he received the Charles Coolidge Parlin Award, which each year honors an outstanding leader in the field of marketing, and in 1996 he received the Paul D. Converse Award for outstanding contributions to the development of the science of marketing. He was selected as the outstanding marketing educator for 1999 by the Academy of Marketing Science; in 2001 he received the Mahajan Award for career contributions to marketing strategy by the American Marketing Association, and in 2003 he received the AMA/Irwin/McGraw-Hill Distinguished Marketing Educator award. INFORMS determined that two of his articles were among the top 25 most influential articles in marketing science in the past 25 years.
He has directed and participated in senior management programs in the United States, Canada, Europe, Japan, Singapore, South Africa, India, Latin America, Mexico, Australia and New Zealand.
) of the 1999 special issue of the Journal of Marketing, Harvard Business Review
, California Management Review
, Strategic Management Journal, Planning Review, Journal of Marketing Research, and Sloan Management Review.
University of Pennsylvania
The University of Pennsylvania is a private, Ivy League university located in Philadelphia, Pennsylvania, United States. Penn is the fourth-oldest institution of higher education in the United States,Penn is the fourth-oldest using the founding dates claimed by each institution...
. He previously taught at Stanford University
Stanford University
The Leland Stanford Junior University, commonly referred to as Stanford University or Stanford, is a private research university on an campus located near Palo Alto, California. It is situated in the northwestern Santa Clara Valley on the San Francisco Peninsula, approximately northwest of San...
, IMD (International Management Development Institute) in Lausanne, Switzerland, and the University of Toronto, and has held visiting appointments at MIT, the Harvard Business School and the London Business School. Prior to joining the Wharton School, he was Executive Director of the Marketing Science Institute
Marketing Science Institute
Founded in 1961, the Marketing Science Institute is a corporate-membership-based organization dedicated to bridging the gap between marketing theory and business practice...
, an industry-supported research consortium.
He has been a consultant to numerous corporations such as AT&T, Eastman Kodak, General Electric, IBM, U.S. West, Metropolitan Life, Marriott, Whirlpool Corporation, Molson Companies, Unilever, E.I. DuPont de Nemours, W. L. Gore and Associates, Boeing, LG Corp. and Medtronic. He is director of the American Marketing Association, TL Contact Inc., and the Biosciences Research and Education Foundation. His primary areas of activity are marketing, the management of emerging technologies, organic growth strategies, organizational change and competitive strategies in global markets.
Dr. Day obtained his doctorate from Columbia University in 1968. He presently serves on five editorial boards and has authored fifteen books in the areas of marketing and strategic management. His most recent books are Peripheral Vision: Detecting the Weak Signals that Can Make or Break Your Company (with Paul J. H. Schoemaker
Paul J. H. Schoemaker
Paul J. H. Schoemaker, Ph.D. is an academic, author, and leader in the fields of strategic management and decision making...
) published in 2006, Wharton on Dynamic Competitive Strategy (with David Reibstein) published in 1997, Wharton on Managing Emerging Technologies (with Paul J. H. Schoemaker
Paul J. H. Schoemaker
Paul J. H. Schoemaker, Ph.D. is an academic, author, and leader in the fields of strategic management and decision making...
) published in 2000, and The Market Driven Organization, published in 1999. He is the co-editor (with David Montgomery) of the 1999 special issue of the Journal of Marketing. He has also published in the Harvard Business Review, California Management Review, Strategic Management Journal, Planning Review, Journal of Consumer Research, Journal of Marketing Research, Sloan Management Review, and Strategy & Leadership.
Dr. Day has received numerous awards, including two Alpha Kappa Psi
Alpha Kappa Psi
ΑΚΨ is the oldest and largest professional business fraternity. The Alpha Kappa Psi Fraternity was founded on October 5, 1904 at New York University, and was incorporated on May 20, 1905...
Foundation Awards, two Harold H. Maynard Awards for the best articles published in the Journal of Marketing and in 2003 he received the Sheth Foundation Journal of Marketing Award for articles making long-run contributions to the field of marketing. In 1994, he received the Charles Coolidge Parlin Award, which each year honors an outstanding leader in the field of marketing, and in 1996 he received the Paul D. Converse Award for outstanding contributions to the development of the science of marketing. He was selected as the outstanding marketing educator for 1999 by the Academy of Marketing Science; in 2001 he received the Mahajan Award for career contributions to marketing strategy by the American Marketing Association, and in 2003 he received the AMA/Irwin/McGraw-Hill Distinguished Marketing Educator award. INFORMS determined that two of his articles were among the top 25 most influential articles in marketing science in the past 25 years.
He has directed and participated in senior management programs in the United States, Canada, Europe, Japan, Singapore, South Africa, India, Latin America, Mexico, Australia and New Zealand.
Awards
Dr. Day's awards include:- two Alpha Kappa Psi Foundation Awards and
- two Harold H. Maynard Awards for the best articles published in the Journal of Marketing.
- 1994 - Charles Coolidge Parlin Award, which each year honors an outstanding leader in the field of marketingMarketingMarketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
- 1996 - Paul D. Converse Award for outstanding contributions to the development of the scienceScienceScience is a systematic enterprise that builds and organizes knowledge in the form of testable explanations and predictions about the universe...
of marketing. - was selected as the outstanding marketing educator for 1999 by the Academy of Marketing Science,
- 2001 - Mahajan Award for careerCareerCareer is defined by the Oxford English Dictionary as a person's "course or progress through life ". It is usually considered to pertain to remunerative work ....
contributions to marketing strategyMarketing strategyMarketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.-Developing a marketing strategy:...
by the American Marketing AssociationAmerican Marketing AssociationThe American Marketing Association is a professional association for marketers. As of 2008 it had approximately 40,000 members. There are 76 professional chapters and 250 collegiate chapters across the United States....
.
Books
- 1990 Market Driven Strategy - Processes for Creating Value
- 1997 Wharton on Dynamic Competitive Strategy (jointly with David Reibstein)
- 1999 The Market Driven Organization
- 2000 Wharton on Managing Emerging Technologies (jointly with Paul J. H. SchoemakerPaul J. H. SchoemakerPaul J. H. Schoemaker, Ph.D. is an academic, author, and leader in the fields of strategic management and decision making...
) - Market Driven Strategy
- 2006 Peripheral VisionPeripheral visionPeripheral vision is a part of vision that occurs outside the very center of gaze. There is a broad set of non-central points in the field of view that is included in the notion of peripheral vision...
with PPaul J. H. SchoemakerPaul J. H. SchoemakerPaul J. H. Schoemaker, Ph.D. is an academic, author, and leader in the fields of strategic management and decision making...
Articles
He is the co-editor (with David MontgomeryDavid Montgomery
David Montgomery is Farnam Professor of History Emeritus at Yale University. Montgomery is considered one of the foremost academics specializing in United States labor history and has written extensively on the subject. Along with David Brody and Herbert Gutman, he is credited with founding the...
) of the 1999 special issue of the Journal of Marketing, Harvard Business Review
Harvard Business Review
Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership among academics, executives,...
, California Management Review
California Management Review
California Management Review is a quarterly management journal affiliated with the Walter A. Haas School of Business at UC Berkeley. Established in 1958, it presents research-based content intended to facilitate the communication of contemporary scholarly findings in the field of business, while...
, Strategic Management Journal, Planning Review, Journal of Marketing Research, and Sloan Management Review.