Gerard Tellis
Encyclopedia
Gerard J. Tellis, Ph.D Michigan, is Professor of Marketing
, Neely Chair of American Enterprise, and Director of the Center for Global Innovation at the Marshall School of Business
, the University of Southern California
, Los Angeles, CA. He holds a Bachelors degree in Chemistry from the University of Bombay, a Post-Graduate Diploma in Business Management from Xavier Labor Relations Institute in Jamshedpur, India, and a Ph.D. from the University of Michigan
, Ann Arbor.
He has been Visiting Chair of Marketing, Strategy, and Innovation at the Judge Business School
, Cambridge University, UK, Distinguished Visitor, Erasmus University
, Rotterdam, and Sales Development Manager for Johnson & Johnson
. Tellis specializes in the areas of global innovation, market entry, new product growth, advertising, promotion, and pricing. He has published widely on these topics in many journals including the Journal of Marketing, Journal of Marketing Research, Journal of Advertising Research, Marketing Science and Sloan Management Review. His research on advertising has been noted in the professional and popular press, both nationally and internationally. He has won several awards for his research and teaching. In particular, he has twice won the Maynard Award for most significant contribution to Marketing thought in the Journal of Marketing, the Odell Award for best paper in the Journal of Marketing Research, and the Bass Award for best paper in Marketing Science. His recent book, Will and Vision: How Latecomers Grow to Dominate Markets, (co-authored with Peter Golder), was rated by Harvard Business Review
as one of the best business books of 2001. He is on the editorial review board of the Journal of Marketing Research.
His books on market entry, innovation and advertising: Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century) published 2003, Will & Vision: How Latecomers Grow to Dominate Markets published 2001, The SAGE Handbook of Advertising, Advertising and Sales Promotion Strategy published 2007, among others, have been translated into several languages worldwide. Tellis consults with major multinational corporations and has been on the editorial review boards of the Journal of Marketing Research, Journal of Marketing and Marketing Science for several years.
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
, Neely Chair of American Enterprise, and Director of the Center for Global Innovation at the Marshall School of Business
Marshall School of Business
The USC Marshall School of Business is a private research and academic institution at the University of Southern California. It is the largest of USC's 17 professional schools. The current Dean is James G. Ellis. In 1997 the school was renamed following a US$35 million donation from alumnus Gordon S...
, the University of Southern California
University of Southern California
The University of Southern California is a private, not-for-profit, nonsectarian, research university located in Los Angeles, California, United States. USC was founded in 1880, making it California's oldest private research university...
, Los Angeles, CA. He holds a Bachelors degree in Chemistry from the University of Bombay, a Post-Graduate Diploma in Business Management from Xavier Labor Relations Institute in Jamshedpur, India, and a Ph.D. from the University of Michigan
University of Michigan
The University of Michigan is a public research university located in Ann Arbor, Michigan in the United States. It is the state's oldest university and the flagship campus of the University of Michigan...
, Ann Arbor.
He has been Visiting Chair of Marketing, Strategy, and Innovation at the Judge Business School
Judge Business School
Cambridge Judge Business School, formerly known as the Judge Institute of Management Studies, is the business school of the University of Cambridge. Established in 1990, the School is a provider of management education and is consistently ranked as one of the world's leading business schools. It is...
, Cambridge University, UK, Distinguished Visitor, Erasmus University
Erasmus University
Erasmus University Rotterdam is a university in the Netherlands, located in Rotterdam. The university is named after Desiderius Erasmus Roterodamus, a 15th century humanist and theologian...
, Rotterdam, and Sales Development Manager for Johnson & Johnson
Johnson & Johnson
Johnson & Johnson is an American multinational pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886. Its common stock is a component of the Dow Jones Industrial Average and the company is listed among the Fortune 500....
. Tellis specializes in the areas of global innovation, market entry, new product growth, advertising, promotion, and pricing. He has published widely on these topics in many journals including the Journal of Marketing, Journal of Marketing Research, Journal of Advertising Research, Marketing Science and Sloan Management Review. His research on advertising has been noted in the professional and popular press, both nationally and internationally. He has won several awards for his research and teaching. In particular, he has twice won the Maynard Award for most significant contribution to Marketing thought in the Journal of Marketing, the Odell Award for best paper in the Journal of Marketing Research, and the Bass Award for best paper in Marketing Science. His recent book, Will and Vision: How Latecomers Grow to Dominate Markets, (co-authored with Peter Golder), was rated by Harvard Business Review
Harvard Business Review
Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership among academics, executives,...
as one of the best business books of 2001. He is on the editorial review board of the Journal of Marketing Research.
His books on market entry, innovation and advertising: Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century) published 2003, Will & Vision: How Latecomers Grow to Dominate Markets published 2001, The SAGE Handbook of Advertising, Advertising and Sales Promotion Strategy published 2007, among others, have been translated into several languages worldwide. Tellis consults with major multinational corporations and has been on the editorial review boards of the Journal of Marketing Research, Journal of Marketing and Marketing Science for several years.
Awards
- Vijay Mahajan Award for Lifetime Contributions to Marketing Strategy from the AMA Tech/SIG, 2006.
- USC Mellon Award for mentoring doctoral students, 2007.
- Best Published Article on Global Marketing from American Marketing Association Global/SIG. 2006
- Best Paper Award, of Product Development and Management Association Award for papers presented at 2005 Research Forum.
- Best Published Article on Innovation from American Marketing Association Tech-SIG, 2005.
- American Marketing Association-Leonard Berry Award for best book (Will and Vision) in marketing in the last 3 years, 2004.
- Impact on Management Practice Award by Erasmus University Rotterdam 2004, for research on International Takeoff, published in Marketing Science.
- Harold D. Maynard Award for most significant contribution to Marketing thought among articles published in Journal of Marketing, 2002.
- Distinguished Alumnus Award, University of Michigan, Ann Arbor, April 2003.
- Phi Kappa PhiPhi Kappa PhiThe Honor Society of Phi Kappa Phi is an honor society established 1897 to recognize and encourage superior scholarship without restriction as to area of study and to promote the "unity and democracy of education"...
USC Faculty Award for creative works, 2003. - Best paper in MSI Conference on Global Marketing organized by the Marketing Science InstituteMarketing Science InstituteFounded in 1961, the Marketing Science Institute is a corporate-membership-based organization dedicated to bridging the gap between marketing theory and business practice...
and International Journal of Research in Marketing, 2003. - Harvard Business ReviewHarvard Business ReviewHarvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership among academics, executives,...
citation for Will and Vision, as one of best business books of 2001. - Frank M. Bass Outstanding Dissertation Award, for best article in Marketing Science, 1998.
- William F. Odell Award for best article in Journal of Marketing Research, 1998.
- Harold D. Maynard Award for most significant contribution to Marketing thought among articles published in Journal of Marketing, 2000.
- Best Paper Award, Marketing Science InstituteMarketing Science InstituteFounded in 1961, the Marketing Science Institute is a corporate-membership-based organization dedicated to bridging the gap between marketing theory and business practice...
’s Working Paper Series 1993. - Best Paper Award of American Marketing Association Summer Educators’ Conference, 1982.
- Chester B. Phillips Award for Outstanding Teaching as a professor, 1988.
- Finalist for American Marketing Association Tech/SIG award for best paper in innovation, 2006.
- Finalist for American Marketing Association-Leonard Berry Award for best book in marketing for Effective Advertising, 2005.
- Semi-Finalist for INFORMS Edelman Award for Research 2005.
- Semi-Finalist for INFORMS Wagner Award for Research 2005.
- Finalist for Best Article Award in the Journal of Retailing, 2004
- Finalist for Best Article of AMA Tech SIG, 2003.
- Finalist for the Practice Prize of the INFORMS Society of Marketing Science, 2005.
- Finalist for Practice Prize of the INFORMS Society of Marketing Science, 2004.
- Finalist for William F. Odell Award for best article in the Journal of Marketing Research, 2003.
- Finalist for Paul Green Award for best article in Journal of Marketing Research, 2000.
- Finalist for William F. Odell Award for best article in Journal of Marketing Research, 1996.
- Finalist for John D. C. Little Award for best article in Marketing Science, 1995.
- Finalist for Best Article in Journal of Advertising, 1995.
- Finalist for William F. Odell Award
Honors
- Faculty Fellow, AMA Doctoral Consortium
- Arizona State UniversityArizona State UniversityArizona State University is a public research university located in the Phoenix Metropolitan Area of the State of Arizona...
, 2007. - University of MarylandUniversity of Maryland, College ParkThe University of Maryland, College Park is a top-ranked public research university located in the city of College Park in Prince George's County, Maryland, just outside Washington, D.C...
, 2006 - University of ConnecticutUniversity of ConnecticutThe admission rate to the University of Connecticut is about 50% and has been steadily decreasing, with about 28,000 prospective students applying for admission to the freshman class in recent years. Approximately 40,000 prospective students tour the main campus in Storrs annually...
, 2005 - Texas A&MTexas A&M UniversityTexas A&M University is a coeducational public research university located in College Station, Texas . It is the flagship institution of the Texas A&M University System. The sixth-largest university in the United States, A&M's enrollment for Fall 2011 was over 50,000 for the first time in school...
, 2004 - University of MinnesotaUniversity of MinnesotaThe University of Minnesota, Twin Cities is a public research university located in Minneapolis and St. Paul, Minnesota, United States. It is the oldest and largest part of the University of Minnesota system and has the fourth-largest main campus student body in the United States, with 52,557...
, 2003 - Emory UniversityEmory UniversityEmory University is a private research university in metropolitan Atlanta, located in the Druid Hills section of unincorporated DeKalb County, Georgia, United States. The university was founded as Emory College in 1836 in Oxford, Georgia by a small group of Methodists and was named in honor of...
, 2002 - University of Western OntarioUniversity of Western OntarioThe University of Western Ontario is a public research university located in London, Ontario, Canada. The university's main campus covers of land, with the Thames River cutting through the eastern portion of the main campus. Western administers its programs through 12 different faculties and...
, 2000 - University of Southern CaliforniaUniversity of Southern CaliforniaThe University of Southern California is a private, not-for-profit, nonsectarian, research university located in Los Angeles, California, United States. USC was founded in 1880, making it California's oldest private research university...
, 1999. - University of GeorgiaUniversity of GeorgiaThe University of Georgia is a public research university located in Athens, Georgia, United States. Founded in 1785, it is the oldest and largest of the state's institutions of higher learning and is one of multiple schools to claim the title of the oldest public university in the United States...
, 1998. - University of Illinois, 1993.
- University of Southern CaliforniaUniversity of Southern CaliforniaThe University of Southern California is a private, not-for-profit, nonsectarian, research university located in Los Angeles, California, United States. USC was founded in 1880, making it California's oldest private research university...
, 1992. - Harvard UniversityHarvard UniversityHarvard University is a private Ivy League university located in Cambridge, Massachusetts, United States, established in 1636 by the Massachusetts legislature. Harvard is the oldest institution of higher learning in the United States and the first corporation chartered in the country...
, 1990.
- Arizona State University
- Faculty Fellow, Marketing Science Doctoral Consortium, Rotterdam 2004
- Beta Gamma SigmaBeta Gamma SigmaBeta Gamma Sigma or ΒΓΣ is an honor society for business students and scholars. Founded in 1913 at the University of Wisconsin, it has over 650,000 members, selected from over 500 chapters in AACSB-accredited business schools...
, University of MichiganUniversity of MichiganThe University of Michigan is a public research university located in Ann Arbor, Michigan in the United States. It is the state's oldest university and the flagship campus of the University of Michigan...
, 1984 - Fellow, AMA Doctoral Consortium, 1982.