GfK NOP is a leading market research

Market research

Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...

 agency based in London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

, providing business insight through quantitative and qualitative research.

History

GfK NOP was formed in 2005 when NOP World was acquired by the German research group GfK

GfK

The GfK Group, established in 1934 as Gesellschaft für Konsumforschung is Germany's largest market research institute, and the fourth largest market research organisation in the world, after Nielsen Company, Kantar Group, and IMS Health...

 from United Business Media

United Business Media

UBM plc is a magazine publisher, news distributor and events organiser providing business information services principally to the technology, healthcare, media, automotive and financial services industries...

and merged with UK-based GfK Martin Hamblin.
Gfk's Mystery Shopping and Field Marketing department is based in their Oxford Office.

Quality

GfK NOP operates an integrated quality management system which conforms to the requirements of BS EN ISO 9001: 2000 Quality Assurance Standard and ISO 20252:2006 Market, opinion and social research (formerly BS 7911:2003 - Specification for Organisations Conducting Market Research).

GfK NOP is a member of the MRS Company Partner Service and the Interviewer Quality Control Scheme.