Gilles Frozen Custard
Encyclopedia
Frozen custard
Frozen custard is a cold dessert similar to ice cream, made with eggs in addition to cream and sugar.In the United States, the Food and Drug Administration requires products marketed as frozen custard to contain at least 10 percent milkfat and 1.4 percent egg yolk solids. If it has fewer egg yolk...
that originated at the Gilles Frozen Custard Stand; the oldest frozen custard stand in Milwaukee, Wisconsin
Milwaukee, Wisconsin
Milwaukee is the largest city in the U.S. state of Wisconsin, the 28th most populous city in the United States and 39th most populous region in the United States. It is the county seat of Milwaukee County and is located on the southwestern shore of Lake Michigan. According to 2010 census data, the...
(and one of the first in the country), dating back to 1938. The company and custard stand was founded by Paul Gilles, and remains at its original location to this day.
In 1972, after selling limited quantities of the custard at a local supermarket, Paul Gilles sold the rights to manufacture and distribute the custard to an outside company. Thus, "Gilles Frozen Custard" can be found pre-packaged in supermarkets throughout the Midwest; however, because of the differences in the manufacturing process, the frozen custard sold in stores deviates from Gilles's original recipe, which is still used at the custard stand. The naming rights to the pre-packaged custard have changed hands several times since 1972; currently, the supermarket version of Gilles is manufactured and distributed by Schoep's Ice Cream
Schoep's Ice Cream
Schoep's Ice Cream is an ice cream manufacturing company based in Madison, Wisconsin.Schoep's Ice Cream is an ice cream manufacturing company based in Madison, Wisconsin....
of Madison
Madison, Wisconsin
Madison is the capital of the U.S. state of Wisconsin and the county seat of Dane County. It is also home to the University of Wisconsin–Madison....
, Wisconsin.
Gilles is a favorite of baseball
Major League Baseball
Major League Baseball is the highest level of professional baseball in the United States and Canada, consisting of teams that play in the National League and the American League...
Commissioner
Baseball Commissioner
The Commissioner of Baseball is the chief executive of Major League Baseball and its associated minor leagues. Under the direction of the Commissioner, the Office of the Commissioner of Baseball hires and maintains the sport's umpiring crews, and negotiates marketing, labor, and television contracts...
Bud Selig
Bud Selig
Allan Huber "Bud" Selig is the ninth and current Commissioner of Major League Baseball, having served in that capacity since 1992 as the acting commissioner, and as the official commissioner since 1998...
, who stops in to the stand for a hot dog and soda nearly every day when in Milwaukee. On a similar note, Milwaukee Brewer fans frequently stop there after games-Gillie's is down the road from Miller Park.