Gio-Goi
Encyclopedia
Gio-Goi ˈɡiːoʊ ˈɡɔɪ is a British
fashion brand created in the 1980s, and relaunched in 2005.
The label has its roots in the Manchester
band scene of the late 1980s, which mixed indie rock
and dance music
. The Donnellys started out selling clothes and memorabillia at clubs and raves in Manchester
, notably at The Haçienda
.
After a legal battle with Giorgio Armani
over the legality of using "Gio" in its branding , the Donnellys decided to end production.
Gio-Goi relaunched in 2005 after new financial backers were keen to revive the brand. It is now worn by several musicians, including Pete Doherty
, Mike Skinner
and Kasabian front man, Tom Meighan
.
Actors Danny Dyer
and Paul Nicholls as well as boxer Michael Jennings, and musicians Calvin Harris
and Hard-Fi
have also been seen wearing Gio-Goi clothing.
Gio-Goi collaborated with Pete Doherty to create a range of T-shirt
s. The line was exclusively available from Selfridges in London on December 7, 2006 for 30 days and was released to selected stores thereafter.
In December 2008, Pentland Group
bought a 20% stake in Gio-Goi. Pentland's chief executive Andy Rubin said: "This is a very positive investment in a growing brand which is win-win for both sides. This is a strategic investment for us. We think Gio-Goi has been doing a phenomenal job."
In October 2010, Gio Goi opened their first ever high street store in Union Square Aberdeen.
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
fashion brand created in the 1980s, and relaunched in 2005.
The label has its roots in the Manchester
Manchester
Manchester is a city and metropolitan borough in Greater Manchester, England. According to the Office for National Statistics, the 2010 mid-year population estimate for Manchester was 498,800. Manchester lies within one of the UK's largest metropolitan areas, the metropolitan county of Greater...
band scene of the late 1980s, which mixed indie rock
Indie rock
Indie rock is a genre of alternative rock that originated in the United Kingdom and the United States in the 1980s. Indie rock is extremely diverse, with sub-genres that include lo-fi, post-rock, math rock, indie pop, dream pop, noise rock, space rock, sadcore, riot grrrl and emo, among others...
and dance music
Dance music
Dance music is music composed specifically to facilitate or accompany dancing. It can be either a whole musical piece or part of a larger musical arrangement...
. The Donnellys started out selling clothes and memorabillia at clubs and raves in Manchester
Manchester
Manchester is a city and metropolitan borough in Greater Manchester, England. According to the Office for National Statistics, the 2010 mid-year population estimate for Manchester was 498,800. Manchester lies within one of the UK's largest metropolitan areas, the metropolitan county of Greater...
, notably at The Haçienda
The Haçienda
Fac 51 Haçienda was a nightclub and music venue in Manchester, England. It became most famous during the "Madchester" years of the late 1980s and early 1990s, during the 1990s it was labelled the most famous club in the world by Newsweek magazine...
.
After a legal battle with Giorgio Armani
Giorgio Armani
Giorgio Armani is an Italian fashion designer, particularly noted for his menswear. He is known today for his clean, tailored lines. He formed his company, Armani, in 1975, and by 2001 was acclaimed as the most successful designer to come out of Italy, with an annual turnover of $1.6 billion and a...
over the legality of using "Gio" in its branding , the Donnellys decided to end production.
Gio-Goi relaunched in 2005 after new financial backers were keen to revive the brand. It is now worn by several musicians, including Pete Doherty
Pete Doherty
Peter Doherty is an English musician, writer, actor, poet and artist. He is best known musically for being co-frontman of The Libertines, which he reformed with Carl Barât in 2010. His other musical project is indie band Babyshambles...
, Mike Skinner
The Streets
The Streets were a British rap/garage project from Birmingham, United Kingdom, led by vocalist and multi-instrumentalist Mike Skinner and has included a myriad of other contributors most notably drummer Johnny Drum Machine, vocalist Kevin Mark Trail and the Italian-American beatmaker Leroy.The...
and Kasabian front man, Tom Meighan
Tom Meighan
Thomas Peter Meighan is an English musician, best known as the lead vocalist for Indie Rock band Kasabian.-Career:Meighan has been the lead vocalist of Kasabian since the band's inception in Leicester in 1999...
.
Actors Danny Dyer
Danny Dyer
Danny Dyer is an English actor, media personality, and chairman of Greenwich Borough, a non-League football team.-Biography:Daniel John Dyer was born in Custom House, an area of East London, to Antony and Christine Dyer...
and Paul Nicholls as well as boxer Michael Jennings, and musicians Calvin Harris
Calvin Harris
Calvin Harris is a Scottish singer-songwriter, record producer and DJ. His gold-selling debut album, I Created Disco, was released in 2007 and contained the top ten singles "Acceptable in the 80s" and "The Girls"...
and Hard-Fi
HARD-Fi
Hard-Fi are an English indie rock band formed in Staines, Surrey in 2003. The band's members are Richard Archer , Ross Phillips , Kai Stephens and Steve Kemp .They achieved chart success with their third single, "Hard to Beat" and then followed by other successful singles such as...
have also been seen wearing Gio-Goi clothing.
Gio-Goi collaborated with Pete Doherty to create a range of T-shirt
T-shirt
A T-shirt is a style of shirt. A T-shirt is buttonless and collarless, with short sleeves and frequently a round neck line....
s. The line was exclusively available from Selfridges in London on December 7, 2006 for 30 days and was released to selected stores thereafter.
In December 2008, Pentland Group
Pentland Group
Pentland Group plc is a privately held, global brand management company based in the UK, involved in the sports, outdoor and fashion markets. It is owned by Stephen Rubin and family...
bought a 20% stake in Gio-Goi. Pentland's chief executive Andy Rubin said: "This is a very positive investment in a growing brand which is win-win for both sides. This is a strategic investment for us. We think Gio-Goi has been doing a phenomenal job."
In October 2010, Gio Goi opened their first ever high street store in Union Square Aberdeen.