Gittings Studios
Encyclopedia
Gittings Studios is a photographic studio founded in 1928 by Paul Gittings, Sr.. Mr. Gittings bought the Bachrach Studios
in the southern region of the United States
during the Great Depression
. The Gittings laboratory was a pioneer of color
die transfer prints. In the 1960s, the Gittings laboratories were the first to use machines from Kodak that would develop into the "one hour processing". Due to this progress, the Gittings laboratory lost its almost-monopoly hold on the color film processing industry.
Paul Linwood Gittings, Sr. was instrumental in organizing, funding and establishing the International Photography Hall of Fame and Museum.(See link below).
In the 1950s and 1960s, Mr. Gittings also operated a studio within Neiman Marcus
.
From his autobiography he writes "The photographer doesn't sell photographs; he sells sentiment and flattery. From the day that he (the photographer) understands the philosophy of the product he sells and bends his efforts to that end alone, he (or she) will prosper."
and
"Finally, if I could choose those words of wisdom which have served me best, during a long photographic lifetime, I would mention first: 'The only difference between the difficult and the impossible is that the impossible takes more time.' Sometimes the hundredth attempt is the one that brings success."
The company has trained and inspired generations of portrait photographers.
The organization was sold in 1987 to Paul Skipworth, the again in 1998 to Greg Lorfing.There is a dispute regarding the trademark use of the name between Neil Gittings and Greg Lorfing.(see discussion page)
Bachrach Studios
Bachrach Studios was founded in Baltimore in 1868 by David Bachrach Jr. It is believed to be the oldest continuously operating photography studio in the world.The studio's founder, David Bachrach, took the only photo of Abraham Lincoln's Gettysburg Address...
in the southern region of the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
during the Great Depression
Great Depression
The Great Depression was a severe worldwide economic depression in the decade preceding World War II. The timing of the Great Depression varied across nations, but in most countries it started in about 1929 and lasted until the late 1930s or early 1940s...
. The Gittings laboratory was a pioneer of color
Color
Color or colour is the visual perceptual property corresponding in humans to the categories called red, green, blue and others. Color derives from the spectrum of light interacting in the eye with the spectral sensitivities of the light receptors...
die transfer prints. In the 1960s, the Gittings laboratories were the first to use machines from Kodak that would develop into the "one hour processing". Due to this progress, the Gittings laboratory lost its almost-monopoly hold on the color film processing industry.
Paul Linwood Gittings, Sr. was instrumental in organizing, funding and establishing the International Photography Hall of Fame and Museum.(See link below).
In the 1950s and 1960s, Mr. Gittings also operated a studio within Neiman Marcus
Neiman Marcus
Neiman Marcus, formerly Neiman-Marcus, is a luxury specialty retail department store operated by the Neiman Marcus Group in the United States. The company is headquartered in the One Marcus Square building in Downtown Dallas, Texas, and competes with other department stores such as Saks Fifth...
.
From his autobiography he writes "The photographer doesn't sell photographs; he sells sentiment and flattery. From the day that he (the photographer) understands the philosophy of the product he sells and bends his efforts to that end alone, he (or she) will prosper."
and
"Finally, if I could choose those words of wisdom which have served me best, during a long photographic lifetime, I would mention first: 'The only difference between the difficult and the impossible is that the impossible takes more time.' Sometimes the hundredth attempt is the one that brings success."
The company has trained and inspired generations of portrait photographers.
The organization was sold in 1987 to Paul Skipworth, the again in 1998 to Greg Lorfing.There is a dispute regarding the trademark use of the name between Neil Gittings and Greg Lorfing.(see discussion page)