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Glad (company)
Encyclopedia
Glad is an American company specializing in trash bags and plastic food storage container
s.
in 1963 when the owner and CEO of the company, David Darroch, launched "Glad Wrap", a polyethylene film used as a food wrap. Douglas G. Taylor was transferred that same year from the
Union Carbide facility in Pittsburgh, Pa. to spearhead the Glad project. Mr. Taylor headed Sales and Marketing for the Glad products until he was retired from Union Carbide in 1985 after putting together the sale to FirstBrands. At the time of the sale Mr. Taylor was Sr. VP of the Home and Automotive products division as well as the head of STP brands. Douglas G. Taylor died in Hilton Head, SC. August 13, 1996.
The brand originally belonged to Union Carbide
, but was divested in 1985 to First Brands Corporation in the United States. In 1998, First Brands was acquired by Clorox
. In 2002, Clorox allowed Procter & Gamble
to buy a 10% share in Glad Products Company, thus making it a joint venture
. Three years later, P&G exercised its option under the agreement to increase its ownership to 20%, the maximum allowed under the joint venture agreement.
Glad Wrap and Glad Bags were introduced in Australia in 1966; Glad was the first to introduce cling-type wrap to the Australian market.
In order to promote the product, a competition was run in the Australian Women's Weekly
asking readers to write in with suggested uses for the product. The winner of the competition was Lady Gwynnedd Casey, the wife of Lord Casey, the then Governor-General of Australia
, who suggested it could be used to cover the hors d'ouvres before guests arrived at her garden party. Second prize went to a woman from western Sydney, who suggested it could be used to wrap up different kinds of buttons in her sewing kit to keep them separate from one another.
Union Carbide purchased the Brisbane company, OSO, and in 1968, launched the OSO brand in competition with its own Glad brand. The OSO brand was made to be cheaper than, and inferior to, the Glad brand.
In Australia, the Glad brand was acquired by Industrial Equity Limited in 1988, and then was floated as part of National Foods
in 1991. In 1997, First Brands acquired the Glad brand from National Foods, thus consolidating worldwide ownership of the brand. Clorox took over ownership of Glad in Australia in 1998 as part of its acquisition of First Brands.
or gyroglider
), in the style of "The Man from U.N.C.L.E" and "Mission: Impossible
".
He has been portrayed by several actors over the years, most famously Tom Bosley
. The trash bags' slogan is "Don't get mad! Get Glad!"
, Glad became the first official sponsor of Mardi Gras in New Orleans. In addition to its significant program commitment, Glad worked with the City of New Orleans Department of Sanitation in the carnival's sanitation maintenance and clean-up efforts, which would otherwise have mounted a considerable expense for the municipality. Glad also was a major sponsor of the 2007 Mardi Gras
.
by David Foster Wallace
the final year of commercially subsidized time is referred to as the "Year Of Glad" in reference to the company. Additionally, James O. Incandenza, Sr. (whose son James O. Incandenza, Jr., and grandsons Orin, Mario, and Hal Incandenza are major characters) is mentioned as having played the Man from Glad in his time as an actor in the timeline of the book.
Food storage container
Food storage containers are widespread in use throughout the world and have probably been in use since the first human civilisations.-Early civilizations:...
s.
History
The Glad brand originated in the United StatesUnited States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
in 1963 when the owner and CEO of the company, David Darroch, launched "Glad Wrap", a polyethylene film used as a food wrap. Douglas G. Taylor was transferred that same year from the
Union Carbide facility in Pittsburgh, Pa. to spearhead the Glad project. Mr. Taylor headed Sales and Marketing for the Glad products until he was retired from Union Carbide in 1985 after putting together the sale to FirstBrands. At the time of the sale Mr. Taylor was Sr. VP of the Home and Automotive products division as well as the head of STP brands. Douglas G. Taylor died in Hilton Head, SC. August 13, 1996.
The brand originally belonged to Union Carbide
Union Carbide
Union Carbide Corporation is a wholly owned subsidiary of The Dow Chemical Company. It currently employs more than 2,400 people. Union Carbide primarily produces chemicals and polymers that undergo one or more further conversions by customers before reaching consumers. Some are high-volume...
, but was divested in 1985 to First Brands Corporation in the United States. In 1998, First Brands was acquired by Clorox
Clorox
The Clorox Company is a US-based manufacturer of various food and chemical products based in Oakland, California, which is best known for its bleach product, Clorox.- History :...
. In 2002, Clorox allowed Procter & Gamble
Procter & Gamble
Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....
to buy a 10% share in Glad Products Company, thus making it a joint venture
Joint venture
A joint venture is a business agreement in which parties agree to develop, for a finite time, a new entity and new assets by contributing equity. They exercise control over the enterprise and consequently share revenues, expenses and assets...
. Three years later, P&G exercised its option under the agreement to increase its ownership to 20%, the maximum allowed under the joint venture agreement.
Australian history
Glad Wrap was invented in Australia by Union Carbide's research chemist, Dr Douglas Lyons Ford, in the early 1960s, working in Union Carbide Australia's Rhodes plant in Sydney. The film was made from polyethylene with a stickifier added, blow moulded, slit and rolled. It was first introduced to the American market in 1963 in competition with Saran Wrap.Glad Wrap and Glad Bags were introduced in Australia in 1966; Glad was the first to introduce cling-type wrap to the Australian market.
In order to promote the product, a competition was run in the Australian Women's Weekly
Australian Women's Weekly
The Australian Women's Weekly is an Australian monthly women's magazine published by ACP Magazines, a division of PBL Media based in Sydney. Audited circulation in 2009 exceeded 500,000 copies monthly, making it the largest magazine in Australia.-History:...
asking readers to write in with suggested uses for the product. The winner of the competition was Lady Gwynnedd Casey, the wife of Lord Casey, the then Governor-General of Australia
Governor-General of Australia
The Governor-General of the Commonwealth of Australia is the representative in Australia at federal/national level of the Australian monarch . He or she exercises the supreme executive power of the Commonwealth...
, who suggested it could be used to cover the hors d'ouvres before guests arrived at her garden party. Second prize went to a woman from western Sydney, who suggested it could be used to wrap up different kinds of buttons in her sewing kit to keep them separate from one another.
Union Carbide purchased the Brisbane company, OSO, and in 1968, launched the OSO brand in competition with its own Glad brand. The OSO brand was made to be cheaper than, and inferior to, the Glad brand.
In Australia, the Glad brand was acquired by Industrial Equity Limited in 1988, and then was floated as part of National Foods
National Foods
National Foods is an Australian company and subsidiary of holding company Lion Nathan National Foods , wholly owned by the Japanese Kirin Holdings Company Limited, and consequently the Mitsubishi Group....
in 1991. In 1997, First Brands acquired the Glad brand from National Foods, thus consolidating worldwide ownership of the brand. Clorox took over ownership of Glad in Australia in 1998 as part of its acquisition of First Brands.
The "Man from Glad"
The Man from Glad is the Glad company's spokesman featured in many of their advertisements. He is an older gentleman with white hair and is always dressed in a white suit. In the 1960s he was known as the "Man From Glad", and was summoned to various households in order to save housewives from their domestically challenged spouses. He wore a trenchcoat and would arrive in a wild variety of spy type contraptions (such as a jet packJet pack
Jet pack, rocket belt, rocket pack, and similar names are various types of devices, usually worn on the back, that are propelled by jets of escaping gases so as to allow a single user to fly....
or gyroglider
Autogyro
An autogyro , also known as gyroplane, gyrocopter, or rotaplane, is a type of rotorcraft which uses an unpowered rotor in autorotation to develop lift, and an engine-powered propeller, similar to that of a fixed-wing aircraft, to provide thrust...
), in the style of "The Man from U.N.C.L.E" and "Mission: Impossible
Mission: Impossible
Mission: Impossible is an American television series which was created and initially produced by Bruce Geller. It chronicled the missions of a team of secret American government agents known as the Impossible Missions Force . The leader of the team was Jim Phelps, played by Peter Graves, except in...
".
He has been portrayed by several actors over the years, most famously Tom Bosley
Tom Bosley
Thomas Edward "Tom" Bosley was an American actor. Bosley is best known for portraying Howard Cunningham on the long-running ABC sitcom Happy Days. He also was featured in recurring roles on Murder, She Wrote, and Father Dowling Mysteries...
. The trash bags' slogan is "Don't get mad! Get Glad!"
Mardi Gras 2006
In 2006, following Hurricane KatrinaHurricane Katrina
Hurricane Katrina of the 2005 Atlantic hurricane season was a powerful Atlantic hurricane. It is the costliest natural disaster, as well as one of the five deadliest hurricanes, in the history of the United States. Among recorded Atlantic hurricanes, it was the sixth strongest overall...
, Glad became the first official sponsor of Mardi Gras in New Orleans. In addition to its significant program commitment, Glad worked with the City of New Orleans Department of Sanitation in the carnival's sanitation maintenance and clean-up efforts, which would otherwise have mounted a considerable expense for the municipality. Glad also was a major sponsor of the 2007 Mardi Gras
Mardi Gras
The terms "Mardi Gras" , "Mardi Gras season", and "Carnival season", in English, refer to events of the Carnival celebrations, beginning on or after Epiphany and culminating on the day before Ash Wednesday...
.
Year Of Glad
In the novel Infinite JestInfinite Jest
Infinite Jest is a 1996 novel by David Foster Wallace. The lengthy and complex work takes place in a semi-parodic future version of North America, and touches on tennis, substance addiction and recovery programs, depression, child abuse, family relationships, advertising and popular entertainment,...
by David Foster Wallace
David Foster Wallace
David Foster Wallace was an American author of novels, essays, and short stories, and a professor at Pomona College in Claremont, California...
the final year of commercially subsidized time is referred to as the "Year Of Glad" in reference to the company. Additionally, James O. Incandenza, Sr. (whose son James O. Incandenza, Jr., and grandsons Orin, Mario, and Hal Incandenza are major characters) is mentioned as having played the Man from Glad in his time as an actor in the timeline of the book.