Global Cool is a green lifestyle campaign run by the Global Cool Foundation, a registered climate change

Climate change

Climate change is a significant and lasting change in the statistical distribution of weather patterns over periods ranging from decades to millions of years. It may be a change in average weather conditions or the distribution of events around that average...

 charity in the United Kingdom

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

. Global Cool works with celebrities and the media

Mass media

Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...

 and entertainment

Entertainment

Entertainment consists of any activity which provides a diversion or permits people to amuse themselves in their leisure time. Entertainment is generally passive, such as watching opera or a movie. Active forms of amusement, such as sports, are more often considered to be recreation...

 industries to promote green behaviours such as using public transport

Public transport

Public transport is a shared passenger transportation service which is available for use by the general public, as distinct from modes such as taxicab, car pooling or hired buses which are not shared by strangers without private arrangement.Public transport modes include buses, trolleybuses, trams...

 and taking flight-free holidays.

History

Global Cool was founded in 2007 with a mission to raise awareness of climate change. Tony Blair

Tony Blair

Anthony Charles Lynton Blair is a former British Labour Party politician who served as the Prime Minister of the United Kingdom from 2 May 1997 to 27 June 2007. He was the Member of Parliament for Sedgefield from 1983 to 2007 and Leader of the Labour Party from 1994 to 2007...

 endorsed the campaign at its launch party in 10 Downing Street

10 Downing Street

10 Downing Street, colloquially known in the United Kingdom as "Number 10", is the headquarters of Her Majesty's Government and the official residence and office of the First Lord of the Treasury, who is now always the Prime Minister....

.

People

In 2008 Caroline Fiennes was appointed Executive Director of Global Cool Foundation, running the organisation on a day to day basis. The board of non-executive trustees is chaired by Tessa Tennant., who also founded The Ice Organisation

The Ice Organisation

-Overview:The Ice Organisation, also known as MyIce.com is a UK Loyalty program, which launched in 2010. Ice promotes brands, goods and services that are more sustainable, with the aim of mitigating climate change through mass consumer purchase power...

. Global Cool's campaigns are run by campaign director Naomi Segal.

Activities

Global Cool promotes green living in four main areas: home energy (via the Turn Up The Style, Turn Down the heat campaign), public transport (via Do It In Public), flight-free holidays (Traincations) and recycling (specifically of clothes via the Swishing campaign).

Celebrity supporters

Global Cool has attracted the support of several famous names, including Leonardo Di Caprio, Orlando Bloom

Orlando Bloom

Orlando Jonathan Blanchard Bloom is an English actor. He had his break-through roles in 2001 as the elf-prince Legolas in The Lord of the Rings and starring in 2003 as blacksmith Will Turner in the Pirates of the Caribbean film series, and subsequently established himself as a lead in Hollywood...

, Sienna Miller

Sienna Miller

Sienna Rose Diana Miller is a British-American actress, model, and fashion designer, best known for her roles in Layer Cake, Alfie, Factory Girl, The Edge of Love and G.I. Joe: The Rise of Cobra. In 2007, the London Film Criticsnamed her British Actress of the Year for Interview...

, Scissor Sisters

Scissor Sisters

Scissor Sisters are an American band "spawned by the scuzzy, gay nightlife scene of New York" who took their name from a sexual position between two women also known as tribadism...

, Kasabian, Heather Graham

Heather Graham

Heather Joan Graham is an American actress. She has appeared in such films as Austin Powers: The Spy Who Shagged Me, Lost in Space, Bowfinger, From Hell, Anger Management, and The Hangover...

, Josh Hartnett

Josh Hartnett

Joshua Daniel "Josh" Hartnett is an American actor and aspiring producer. He first came to audiences' attention in 1997 as "Michael Fitzgerald" in the television series Cracker. He made his feature film debut in 1998, co-starring with Jamie Lee Curtis in Halloween H20: 20 Years Later for Miramax...

, Brandon Flowers

Brandon Flowers

Brandon Richard Flowers is an American musician, best known as the frontman of the Las Vegas-based rock band The Killers. He has also released a solo album titled Flamingo.-Early life:...

, Johnny Borrell

Johnny Borrell

Johnny Borrell is an English guitarist and singer, currently the frontman of the band Razorlight.-Early life and career:...

, Dave Grohl

Dave Grohl

David Eric "Dave" Grohl is an American rock musician, multi-instrumentalist, and singer-songwriter who is the lead vocalist, guitarist, and primary songwriter for Foo Fighters; the former drummer for Nirvana and Scream; and the current drummer for Them Crooked Vultures...

, Amitabh Bachchan

Amitabh Bachchan

Amitabh Bachchan is an Indian film actor. He first gained popularity in the early 1970s as the "angry young man" of Hindi cinema, and has since appeared in over 180 Indian films in a career spanning more than four decades...

, Rosario Dawson

Rosario Dawson

Rosario Isabel Dawson is an American actress, singer, and writer. She has appeared in films such as Kids, Men in Black II, 25th Hour, Sin City, Clerks II, Rent, Death Proof, The Rundown, Eagle Eye, Alexander, Seven Pounds, Percy Jackson and the Olympians: The Lightning Thief and Unstoppable.-Early...

, Tony Blair, Shekhar Kapur

Shekhar Kapur

Shekhar Kapur is an Indian film director and producer. A critically acclaimed director, he rose to popularity with the movie Bandit Queen...

, KT Tunstall

KT Tunstall

Kate Victoria "KT" Tunstall is a Scottish singer-songwriter and guitarist from St Andrews, Scotland. She broke into the public eye with a 2004 live solo performance of her song "Black Horse and the Cherry Tree" on Later... with Jools Holland...

, Perry Farrell

Perry Farrell

Perry Farrell is the frontman for the alternative rock band Jane's Addiction. Farrell created the touring festival Lollapalooza as a farewell tour for Jane's Addiction in 1991; it has since evolved into an annual destination festival. Farrell continues to produce Lollapalooza with partners William...

, Maroon 5

Maroon 5

Maroon 5 is an American pop rock band from Los Angeles, California. While they were in high school, lead vocalist and rhythm guitarist Adam Levine, keyboardist Jesse Carmichael, bass guitarist Mickey Madden, and drummer Ryan Dusick formed a garage band called Kara's Flowers and released one album...

, Scott Henshall

Scott Henshall

Scott Henshall is a British fashion designer.Before becoming a fashion designer Henshall owned shops around Hartlepool before moving to London to become a designer...

, Adam Croasdell

Adam Croasdell

Adam Croasdell is a Zimbabwe-born British actor. He has appeared on TV in Supernatural, The Chase, Holby City, Peak Practice, London's Burning, Agatha Christie's Cat Among the Pigeons and Ultimate Force. In 2009, he was cast as Doctor Al Jenkins in the BBC soap opera, EastEnders...

, Jo Wood

Jo Wood

Jo Wood is an English model, TV personality and entrepreneur. She is the ex-wife of Rolling Stones guitarist Ronnie Wood....

, Leah Wood

Leah Wood

Leah Wood is the British daughter of Rolling Stones band member, Ronnie Wood and his wife Jo Wood.Leah is a singer and model. Leah and her band have supported David Bowie on tour and has worked as a model, appearing in various newspapers and magazines...

, Stella Tennant

Stella Tennant

Stella Tennant is a British model. The granddaughter of the late Andrew Cavendish, 11th Duke of Devonshire and Deborah Mitford, who is the last of the noted Mitford sisters, Tennant was born in Scotland and attended St Leonards School in St Andrews. Her parents are The Hon...

, VV Brown

VV Brown

Vanessa Brown , also known as VV Brown, is an English singer, songwriter, model, and producer signed to Island Records in the United Kingdom and to Universal Republic Records and Capitol Records in the United States...

, Rick Edwards

Rick Edwards

Rick Edwards is a British TV presenter who mainly works on Channel 4 and E4. Rick has presented T4 with co-hosts Georgie Okell, Miquita Oliver, Jameela Jamil and Alexa Chung from which he left on 3 July 2011...

, Scott Mills

Scott Mills

Scott Robert Mills is a British radio DJ, television presenter and occasional actor, best known for presenting The Scott Mills Show on BBC Radio 1...

, George Lamb

George Lamb (presenter)

George Martin Lamb is a Scottish-born British radio and TV presenter. He is the son of actor Larry Lamb.-Career:Lamb's radio career peaked with presenting his own daytime show on BBC Radio 6 Music for two years from October 2007 to November 2009, before being moved the early weekend mornings for 6...

, Mr Hudson, Gemma Cairney

Gemma Cairney

Gemma Cairney is a British radio presenter and fashion stylist, known for presenting the mid-afternoon programme on BBC Radio 1Xtra....

 and Grace Woodward

Grace Woodward

Grace Woodward is an English fashion stylist and television presenter, currently a judge for Sky Living’s Britain and Ireland's Next Top Model. and also hosts Chick Fix for the channel....

.

Funding

In 2007 Global Cool launched a mobile phone recycling scheme in partnership with Vodafone

Vodafone

Vodafone Group Plc is a global telecommunications company headquartered in London, United Kingdom. It is the world's largest mobile telecommunications company measured by revenues and the world's second-largest measured by subscribers , with around 341 million proportionate subscribers as of...

to help fund its work.