Globe Shoes
Encyclopedia
Globe International Limited is a global company engaged in the design, marketing and distribution of apparel, footwear and skate hardgoods brands for the action sports and street fashion markets. Globe International products are sold to nearly 100 countries around the world. With offices, distribution and manufacturing centres in Melbourne Australia, Los Angeles USA, Hossegor France, Lyon France, London England, China and the Gold Coast Australia.

Globe International’s proprietary brands include Globe, Enjoi
Enjoi
Enjoi is a skateboarding company offering skateboard decks as their primary product. They also provide skateboarding accessories and clothing. The company's logo is a stylized panda.-Formation:...

, Blind, Almost
Almost Skateboards
Almost Skateboards is an American skateboard company owned by Dwindle Distribution.-History:Almost Skateboards is a company that operates under Dwindle Distribution...

, Cliché, Darkstar, Speed Demons, Superior, Tensor
Tensor Trucks
Tensor Trucks is a skateboarding truck company founded and designed by professional skateboarder Rodney Mullen in 2000. Tensor's parent company is Dwindle Distribution. They offer trucks in three different heights tailored for differing wheel diameters; the hi is designed for 58mm wheels and...

 and Gallaz. The company is listed on the Australian Stock Exchange
Australian Stock Exchange
The Australian Securities Exchange was created by the merger of the Australian Stock Exchange and the Sydney Futures Exchange in July 2006. It is the primary stock exchange group in Australia....

 and has three operating segments: Australasia, North America and Europe. Globe International brands are also sold by third party distributors around the world with a number of “Globe” branded retail stores in various territories.

Globe International also maintains a leading distribution business of third party owned brands for the Australian and New Zealand market operating under its Hardcore and 4 Front Divisions. Currently Hardcore distributes over thirty brands including Girl, Flip
Flip Skateboards
Flip Skateboards is a US-based international skateboard company, owned by Jeremy Fox, Ian Deacon, and Geoff Rowley. The company produces skateboard decks, wheels, and clothing. Flip is distributed by NHS Distribution in the US.- History :...

, Chocolate, and Thrasher
Thrasher magazine
Thrasher is a monthly skateboarding magazine founded in 1981 by Kevin Thatcher, Eric Swenson, and Fausto Vitello. It regularly publishes articles , skateboard photography, interviews with professional skateboarders, interviews with and reviews of musical groups, skatepark reviews, and miscellaneous...

. Under the 4Front banner distributes Obey, WEsc and Keep.

History

Globe International was established in the 1980s, born out of Hardcore Enterprises an Australia-based company specializing in products that appealed to the skateboard and youth culture markets. Peter and Stephen Hill, along with brother and current Globe International CEO Matt Hill, founded Hardcore in 1984 and rapidly expanded to become one of the world's largest skateboard distribution companies. At the time, the Hills were professional skaters who weren’t getting the quality skate products they needed, so they went into business to bring the best US skate products to Australia.

The Hills continued to promote skateboarding and wrote two successful books on the subject and became prolific skate film producers. Through constant promotions, tours, contests, video and magazine advertising, Hardcore became the driving force behind the skateboarding explosion during the mid 80's in Australia and New Zealand. Hardcore’s expansion continued and their first diversification company "Die Hard Pty Ltd" was founded in 1987 as the clothing and accessories division of the business. Die Hard's first licensed label was Vision Streetwear
Vision Street Wear
Vision Street Wear is an American footwear company which was founded in 1976 and is licensed by Collective Licensing International.The company also made skateboards and skateboarding apparel and gained notability by sponsoring and manufacturing signature skateboards for legendary skaters Mark...

 and was an instant success.

Die Hard went on to produce premier labels under license for the Australian and New Zealand markets such as Stussy
Stussy
Stussy, or Stüssy , is a clothing brand and private company started in the early 1980s by Shawn Stussy. The company is one of many that benefited from the surfwear trend originating in Orange County, California, United States but has largely been adopted by the streetwear and hip-hop...

, Mossimo
Mossimo
Mossimo is a mid-range American apparel company, founded in 1986 by designer Mossimo Giannulli, and currently owned by Iconix Brand Group. Mossimo specializes in youth, women, teenage, and adult male clothing such as shirts, jeans, jackets, socks, underwear and accessories...

, Freshjive
Freshjive
Freshjive is a californian streetwear brand founded in 1989 by artist and entrepreneur Rick Klotz. The brand drew its roots from surf&skate culture and is famous for its artworks including controversial topics such as Palestine, animal studies, police brutality, domestic violence and Pentagon's...

, Paul Frank
Paul Frank Industries
Paul Frank Industries is a privately-held California-based lifestyle products company, selling apparel and accessories.-History:The firm was founded in 1995 as a partnership between Paul Frank Sunich and two local businessmen Ryan Heuser and John Oswald , making vinyl accessories in a garage...

, Ecko Unltd, Counter Culture, Split, Girl Star, Undergirl and World Industries
World Industries
World Industries is a skateboarding company that offers skateboarding products, accessories and apparel. The company was founded by Steve Rocco in 1987. In 1988, Rocco was joined by skaters Rodney Mullen then Mike Vallely in 1989....

. The Hills also co-founded iconic streetwear brand Mooks
MOOKS clothing company
Mooks is an Australian streetwear clothing brand, founded in 1991. Design influences include manga, Japanese baseball, American college sport, and skater culture. In 2007, Mooks was acquired by the Pacific Brands conglomerate....

 which operating under the Die Hard umbrella. Die Hard became known as Globe International’s Streetwear Division and was one of the largest suppliers of branded youth clothing in Australia and New Zealand when it was sold to Pacific Brands
Pacific Brands
Pacific Brands is a major Australian company marketing Berlei, Bonds, Clarks , Dunlop, Everlast, Grosby, Holeproof, Hush Puppies, King Gee, Malvern Star, Sheridan, Slazenger, Sleepmaker and Tontine . It once held the Asian Pacific licence for British Knights footwear. It was formed as a division of...

 in 2006.

In 1995 Globe International established its USA operation in Los Angeles California where the Globe brand was then cemented. Today, fifteen years on, the Globe brand is a part of the American boardsport
Boardsport
Boardsports are sports that are played with some sort of board as the primary equipment. These sports take place on a variety of terrain, from paved flat-ground and snow covered hills to water and air. Most boardsports are considered action sports or extreme sports, and thus often appeal to youth...

s landscape and a key supplier to major retailers of boardsports apparel, footwear and skateboard hardgoods.

In 2001 Globe International listed on the Australian Stock Exchange and achieved the Initial Public Offer goals.

In 2002 Globe International acquired Dwindle Distribution
Dwindle Distribution
Dwindle Distribution, based in El Segundo, CA, is the largest skateboard manufacturing company and distributor. It is owned by Globe International Limited. It serves seven skate companies: Almost, Enjoi, Speed Demons, Tensor Trucks, Blind, Cliche, Superior and Darkstar Skateboards. Dwindle...

, parent company for brands including Enjoi, Almost, Darkstar, Blind, Tensor and Speed Demons. The Dwindle acquisition made Globe International the world’s biggest skateboard company.

In 2003 Globe International established its European operation based in the South West surfcoast of France in Hossegor. Today the European headquarters sells direct in all major boardsports markets including UK, France, Germany, Spain, Portugal, Belgium, Netherlands, and Austria. In addition all other significant markets in Europe are serviced by third party distributors.

Having established a stable of proprietary brands and an international distribution network in 2006 Globe International made the strategic decision to divest of its licensed Australian Streetwear Division to Pacific Brands and focus on further international expansion of the company’s proprietary brands.

In 2009 Globe International added to its brand portfolio by acquiring Europe’s number one skateboard brand Cliché and expanding it through international markets.

In 2010 Globe International re-entered the Australian streetwear market and established its newest division, 4Front Distribution which distributes in Australia brands such as Obey, Keep, WEsc and Neff.

Proprietary Brands

  • Globe
  • Gallaz
  • Dwindle
  • enjoi
  • Blind
  • Almost
  • Cliche
  • Darkstar
  • Tensor
  • Speed Demons
  • Deca
  • Superior

Distributed Brands

  • Obey
  • WEsc
  • Keep
  • Neff
  • Girl
  • Chocolate
  • Flip
  • Thrasher
  • Royal
  • Black Label
  • Emergency
  • Hook Ups
  • Jessup
  • Juxtapoz
  • Momentum
  • Revolution
  • Skate Mental
  • Sk8mafia
  • The Berrics

Globe Skate Team

  • Rodney Mullen
    Rodney Mullen
    John Rodney Mullen is a professional freestyle and street skateboarder. He is widely acknowledged as one of the most innovative and influential street skaters in the history of skateboarding...

  • Mark Appleyard
    Mark Appleyard
    Mark Appleyard is a professional skateboarder. He currently resides in Huntington Beach, California. He is 6'1", 160 pounds, has a size 11 foot, and his skateboarding stance is goofy. Appleyard is known for his technical skating...

  • David Gonzalez
  • Chris Haslam
    Chris Haslam
    Chris Haslam is a Canadian professional skateboarder.- Biography :Haslam was born in Niagara Falls, Ontario, Canada in 1980. He lived in St. Catherines and London, Ontario, attending Parkview Elementary school. When he was 11 he moved with his parents to Singapore...

  • Jake Duncombe
  • Ryan Decenzo
  • Luan De Olivera
  • Louie Lopez
  • Shane Cross
    Shane Cross
    Shane Cross was an Australian street skateboarder from Palm Beach, Queensland, who gained national and international prominence within skateboarding in the mid 2000s before dying in a motorcycle crash, aged 20....

     [RIP]

Globe Surf Team

  • Dion Agius
  • Taj Burrow
    Taj Burrow
    Taj Burrow is an Australian professional surfer who is currently competing in this 14th year on the ASP World Tour.-Career:...

  • Yadin Nicol
  • CJ Hobgood
  • Damien Hobgood
    Damien Hobgood
    Damien Hobgood is a professional surfer from Satellite Beach, Florida. He is known for having once held the highest two-wave grand final score in pro surfing by scoring 19.9 out of 20 at The Quiksilver Pro Fiji in 2004 until Kelly Slater eclipsed it the following year at Teahupo'o in the final...

  • Nate Tyler
  • Mark Occhilupo
    Mark Occhilupo
    Marco Jay Luciano "Mark" Occhilupo is an Australian surfer and winner of the 1999 World surfing champion title.Occhilupo, also known as Occy, began his professional career in the World Championship Tour at the age of 17....

  • Pancho Sullivan

Globe Movies

Skate:
  • Canvas
  • Opinion
  • United By Fate 1-6 , , , , ,


Surf:
  • Somewhere, Anywhere, Everywhere
  • The Secret Machine
  • New Emissions of Light and Sound
  • Ungu
  • Year Zero

Globe Major Events

Skate:
  • Globe World Cup Skateboarding - Melbourne, Australia 2002
  • Globe World Cup Skateboarding - Melbourne, Australia 2003
  • Globe World Cup Skateboarding - Melbourne, Australia 2004
  • Globe World Cup Skateboarding - Melbourne, Australia 2005
  • The Global Assault!!! - Melbourne, Australia 2006
  • Double Stack Cash Attack - Gold Coast, Australia 2007
  • Slaughter at the Opera - Sydney, Australia 2008


Surf:
  • Globe Pro Fiji WCT Event - Tavarua Island, Fiji 2005
  • Globe Pro Fiji WCT Event - Tavarua Island, Fiji 2006
  • Globe Pro Fiji WCT Event - Tavarua Island, Fiji 2008

Globe Special Projects

Globe is known for iconic products, lead by its Special Project Division they have worked with some of the world's best known brands and artists that include -
  • The Clash
  • Devo
  • Christies Of London
  • G-Shock
  • Gears Of War
  • Splatterhouse
  • Gojira
  • Sekure D
  • Wayne 'Rabbit' Bartholemew
  • Martin Potter
  • Pete Townend

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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