Go Do is an extended play

Extended play

An EP is a musical recording which contains more music than a single, but is too short to qualify as a full album or LP. The term EP originally referred only to specific types of vinyl records other than 78 rpm standard play records and LP records, but it is now applied to mid-length Compact...

 (EP) by the Icelandic singer Jónsi

Jón Þór Birgisson

Jón “Jónsi” Þór Birgisson is the guitarist and vocalist for the Icelandic post-rock band Sigur Rós. He is known for his use of a cello bow on guitar and his falsetto voice. He is also blind in his right eye and is openly gay. His boyfriend Alex Somers has done much of the graphic design for...

, the lead singer of Sigur Rós

Sigur Rós

Sigur Rós is an Icelandic post-rock band with classicaland minimalist elements. The band is known for its ethereal sound, and frontman Jónsi Birgisson's falsetto vocals and use of bowed guitar. In January 2010, the band announced that they will be on hiatus. Since then, it has since been announced...

. Go Do was released on 22 March 2010 as the lead single

Lead single

A lead single is usually the first single released by a musician or a band before the release of its home album.During the era of the grammophone record, all music arrived in the marketplace as what is now termed a single, one potential hit song backed by an additional song of generally less...

 from his debut solo album, Go

Go (Jónsi album)

Go is the debut studio album by Icelandic musician Jónsi, frontman of the band Sigur Rós. The album was released on April 5, 2010, through XL Recordings, as reported by a downloadable track from the official site...

. The EP was produced by American producer Peter Katis

Peter Katis

Peter Katis is an American record producer, engineer, mixer and musician.Working primarily out of his own residential studio in Bridgeport, Connecticut, Katis is best known for producing alternative and indie rock bands, especially for Fat Cat Records.-Biography:Katis attended New Canaan Country...

, Jónsi and his boyfriend, Alex Somers

Alex Somers

Alex Somers is an American visual artist and musician from Baltimore, Maryland. He is currently living in Reykjavík, Iceland with his boyfriend, Jón Þór Birgisson, the vocalist and guitar player for the Icelandic post-rock band Sigur Rós. Somers is a founding member of the now defunct band...

.

Music

The song "Go Do" features "heavy" percussion, which was described by Brian Boyd in The Irish Times

The Irish Times

The Irish Times is an Irish daily broadsheet newspaper launched on 29 March 1859. The editor is Kevin O'Sullivan who succeeded Geraldine Kennedy in 2011; the deputy editor is Paul O'Neill. The Irish Times is considered to be Ireland's newspaper of record, and is published every day except Sundays...

as "exuberant in its execution". The song also contains "jittery electronics and fluttering flutes".

Video

The video

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...

 for "Go Do" was directed by the Icelandic duo árni & kinski, who had previously directed videos for Sigur Rós. It was recorded over the 2009–10 Christmas and New Year period in Iceland. The video features Jónsi wearing sewn-on rags and feathers, and is described on MTV

MTV

MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....

's website as releasing his "natural weirdness".

Reception

British music magazine Clash

Clash (magazine)

Clash is a popular music and fashion magazine based in the United Kingdom. Its magazine title is published 12 times a year. It has a circulation of around 40,000....

said that the music "alternately flutters and bangs" and went on to say that it would not alienate Sigur Rós fans as it was a "semi-logical progression of their sound". The California Chronicle said that "if ever a track is going to make you celebrate the day, this is it" and described it as "A pounding, soaring, seize the moment song." Allmusic, reviewing the song along with "Animal Arithmetic", said that it sounded like "the bubbling soundtrack to an awesome training montage in a film where pixies are training to battle fairies."

The song has reached number six in the singer's native Iceland, number twenty-seven on the Ultratop

Ultratop

Ultratop is an organization which generates and publishes the official record charts in Belgium, and it is also the name of most of those charts...

 chart of the Flanders

Flanders

Flanders is the community of the Flemings but also one of the institutions in Belgium, and a geographical region located in parts of present-day Belgium, France and the Netherlands. "Flanders" can also refer to the northern part of Belgium that contains Brussels, Bruges, Ghent and Antwerp...

 region of Belgium and number seven on the Japan Hot 100

Japan Hot 100

The Japan Hot 100 is a music singles chart in Japan. It is compiled by Billboard and Hanshin Contents Link ever since February 2008. The chart is updated every Wednesday at billboard-japan.com and every Thursday at billboard.com ....

. It also climbed to number 127 on the UK Singles Chart

UK Singles Chart

The UK Singles Chart is compiled by The Official Charts Company on behalf of the British record-industry. The full chart contains the top selling 200 singles in the United Kingdom based upon combined record sales and download numbers, though some media outlets only list the Top 40 or the Top 75 ...

.

The song was used in advertisements for the film The Social Network

The Social Network

The Social Network is a 2010 American drama film directed by David Fincher and written by Aaron Sorkin. Adapted from Ben Mezrich's 2009 book The Accidental Billionaires, the film portrays the founding of social networking website Facebook and the resulting lawsuits...

 and is currently being used in advertisements for Foxtel

Foxtel

Foxtel is an Australian pay television company, operating cable, direct broadcast satellite television and IPTV services. It was formed in 1995 through a joint venture established between Telstra and News Corporation....

 and the 2011 Ford Explorer

Ford Explorer

The Ford Explorer is a sport-utility vehicle sold in North America and built by the Ford Motor Company since 1990, as a replacement for the smaller but related Ford Bronco II. It is manufactured in Chicago, Illinois...

.

Track listing

All tracks written by Jónsi.

1. "Go Do" – 4:40
2. "Kolniður" – 3:54
3. "Grow Till Tall" – 5:12