Go to market
Encyclopedia
In Marketing Management
, the term Go-To-Market strategy refers to the channels a company will use to connect with its customer
s/business and the organizational processes it develops (such as high tech product development) to guide customer interactions from initial contact through fulfillment.
A firm's Go-To-Market strategy is the mechanism by which they propose to deliver their unique value proposition to their target market. That value proposition is based on the choices the business has made to focus on and invest in markets and solutions that they believe will respond positively to the increased attention.
Marketing Strategy involves WHO the firm will go after and WHAT it will offer them. Go-To-Market strategy is a component of the overall marketing strategy and is concerned with HOW the firm will make it happen.
Go To Market is a strategy mainly used by marketers of goods that are not for the mass market. The main focus of this marketing exercise is to target the direct consumer or the one in authority who makes the buying decision.
Marketing management
Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities...
, the term Go-To-Market strategy refers to the channels a company will use to connect with its customer
Customer
A customer is usually used to refer to a current or potential buyer or user of the products of an individual or organization, called the supplier, seller, or vendor. This is typically through purchasing or renting goods or services...
s/business and the organizational processes it develops (such as high tech product development) to guide customer interactions from initial contact through fulfillment.
A firm's Go-To-Market strategy is the mechanism by which they propose to deliver their unique value proposition to their target market. That value proposition is based on the choices the business has made to focus on and invest in markets and solutions that they believe will respond positively to the increased attention.
Marketing Strategy involves WHO the firm will go after and WHAT it will offer them. Go-To-Market strategy is a component of the overall marketing strategy and is concerned with HOW the firm will make it happen.
Go To Market is a strategy mainly used by marketers of goods that are not for the mass market. The main focus of this marketing exercise is to target the direct consumer or the one in authority who makes the buying decision.