Gold and Company also referred to as Gold's was a department store located in downtown Lincoln, Nebraska. The store was founded in 1915 and quickly grew into one of Lincoln's dominant retailers throughout the 20th century. It merged with the Brandeis

J. L. Brandeis and Sons Store

J.L. Brandeis & Sons, commonly referred to by Midwesterners as Brandeis, was a chain of department stores located in the Omaha, Nebraska area started by Jonas L. Brandeis in 1881. It was purchased by Younkers for $33.9 million in 1987, when the stores were converted to the Younkers...

 department store in 1964 and was closed for good in 1980.

History

Gold and Company was founded by William Gold. The original name was The Peoples' Store until Gold incorporated with his son in 1915, officially naming it Gold and Company. The department store had one location in Lincoln, Nebraska, which was built in 1924. The building grew as the business grew with additions in 1929, 1947, and 1951.

Acquisition by Brandeis

An Omaha based department store Brandeis

J. L. Brandeis and Sons Store

J.L. Brandeis & Sons, commonly referred to by Midwesterners as Brandeis, was a chain of department stores located in the Omaha, Nebraska area started by Jonas L. Brandeis in 1881. It was purchased by Younkers for $33.9 million in 1987, when the stores were converted to the Younkers...

 merged with Gold's in 1964 to become Brandeis, Gold's Division. Brandeis operated the store for several years until 1980 when the company was shattered also forcing them to sell the downtown Omaha Brandeis flagship

J. L. Brandeis and Sons Store Building

The J. L. Brandeis and Sons Store Building is located at 210 South 16th Street in downtown Omaha, Nebraska. It was the headquarters location of the Brandeis Department Store chain. It currently holds apartments and condos...

shortly after.