Golden Gaytime is an iconic ice-cream, made and distributed by the Streets

Streets (ice cream)

Streets Ice-cream is an Australian ice-cream brand owned by the multi-national company, Unilever.Streets was founded in Corrimal, New South Wales in the 1930s by Edwin 'Ted' Street and Gordon Rider and is now Australia's largest ice-cream manufacturer. Products were manufactured at a factory in the...

 confectionery company in Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

. It was created by Nick Marland and first released in the 1960s. It is a toffee and vanilla ice-cream dipped in chocolate and wrapped in honeycomb biscuits, on a wooden pop-stick.
Its name has survived intact despite the possible homosexual connotations

Gay

Gay is a word that refers to a homosexual person, especially a homosexual male. For homosexual women the specific term is "lesbian"....

 in modern decades.

Advertising

The company appears to embrace the camp name by retaining the tagline from the 1980s, "It's hard to have a Gaytime on your own". The in-home boxes feature the words "4 chances to have a gay time". In 2009, Streets started re-airing a television commercial from the 1980s and in 2010 an outdoor campaign featured posters and billboards.

In 2010, Streets launched the brand's first official website, featuring tools with humorous names like "Golden Gay Year" and "Instant Gaytimes".

Cultural Impact

The double meaning of the name is highlighted in The Bedroom Philosopher

The Bedroom Philosopher

The Bedroom Philosopher is the performance persona of Australian comedian, author, actor and songwriter Justin Heazlewood. Most known for his musical comedy works, The Bedroom Philosopher has released several albums, performed at many arts festivals, been nominated for an ARIA Award and is a...

 song, "Golden Gaytime".

According to Greenpeace

Greenpeace

Greenpeace is a non-governmental environmental organization with offices in over forty countries and with an international coordinating body in Amsterdam, The Netherlands...

 New Zealand, Goodman Fielder

Goodman Fielder

Goodman Fielder is a manufacturer, marketer and distributor of bread, small goods, dairy products, margarine, oil, dressings and various food ingredients. Its main operations are in New Zealand and Australia...

 are starting to remove genetically engineered ingredients from the Gaytime to appease green groups.