Good Smile Company is a Japanese manufacturer of hobby products, such as scale figures and the Nendoroid

Nendoroid

is a brand of small plastic figures, created by the Japanese Good Smile Company. Nendoroid figures are usually replicas of an anime or manga character and are commonly used as collectors items or toys. They are roughly 10 cm in height, depending on the character they were made to look like...

 and figma

Figma

is a Japanese action figure line produced by Max Factory and distributed by Good Smile Company. A large number of the figures are based on bishōjo anime characters, and are available with various accessories, such as exchangeable faces...

 product lines. In addition to manufacturing, its business includes figure design and marketing. Its products are usually based on anime or manga currently popular in Japan, although the company has also been known to produce goods based on other media properties, such as the voice synthesizer software Vocaloid

Vocaloid

is a singing synthesizer application, with its signal processing part developed through a joint research project between the Pompeu Fabra University in Spain and Japan's Yamaha Corporation, who backed the development financially—and later developed the software into the commercial product...

and the dōjin soft

Dojin soft

, also sometimes called , are video games created by Japanese hobbyists or hobbyist groups , more for fun than for profit; essentially, the Japanese equivalent of independent video games. Most of them are based on pre-existing material, but some are entirely original creations...

 danmaku/bullet hell

Shoot 'em up

Shoot 'em up is a subgenre of shooter video games. In a shoot 'em up, the player controls a lone character, often in a spacecraft or aircraft, shooting large numbers of enemies while dodging their attacks. The genre in turn encompasses various types or subgenres and critics differ on exactly what...

 game series Touhou Project

Touhou Project

The , also known as Toho Project or Project Shrine Maiden, is a Japanese dōjin game series focused on bullet hell shooters made by the one-man developer Team Shanghai Alice, whose sole member, known as ZUN, is responsible for all the graphics, music, and programming for the most part...

. The firm has also collaborated with Red Entertainment

Red Entertainment

is a video game developer based in Japan. Formerly known as since is foundation in 1976 , it was reorganized under its current moniker on December 4, 2000...

 on Shuraki, an original property.

In April 2009 the associated company Goodsmile Racing (GSR) was established producing model cars and participating in Super GT

Super GT

The Super GT series, formerly known as the All-Japan Grand Touring Car Championship or JGTC , is a grand touring car race series promoted by the GT-Association...

races.