Google One Pass
Encyclopedia
Google One Pass is an online store developed by Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...

 for publishers looking to sell subscriptions to their content. Similar to the Android Market
Android Market
Android Market is an online software store developed by Google for Android OS devices. Its gateway is an application program called "Market", preinstalled on most Android devices, allows users to browse and download mobile apps published by third-party developers...

, where "apps" are sold to users via their Android mobile devices, One Pass offers the ability for publishers of any size, from large mainstream media
Mainstream media
Mainstream media are those media disseminated via the largest distribution channels, which therefore represent what the majority of media consumers are likely to encounter...

 companies to independent publishers, to sell their content through Google's new service. The content is made available through both the Internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

 and Android mobile devices.

History

One Pass was officially announced on February 16, 2011 at Humboldt University in Berlin by Eric Schmidt. Google One Pass became immediately available for publishers in Canada, France, Germany, Italy, Spain, the U.K. and the U.S.

Priced Content/Subscriptions

Similar to the Android Market
Android Market
Android Market is an online software store developed by Google for Android OS devices. Its gateway is an application program called "Market", preinstalled on most Android devices, allows users to browse and download mobile apps published by third-party developers...

, Google shares in the revenue generated by all sales through One Pass. As of its launch date, revenue is split between the publisher and Google in a 90%/10% respectively. This is significantly less than Apple's competitive product that provides only 70% of the revenue to the publisher and keeps the remaining 30%.

Publishers determine the payments models and have full control over the content they are charging for and content they offer for free. The system itself manages the user authentication, payment processing, administration and the distribution to any device that is browser enabled and/or has a native mobile app that can distribute the content. The core idea is to allow the publishers to focus on what they do best and not worry about the hassle involved in building an online store.

Publishers will also have access to all of a customers information when the customer actually subscribes or purchases any content from the publisher. This may be part of the agreement the customer makes when signing up to use One Pass. In the Apple subscription system, publishers are only given user data if the user specifies that they can have it.

Availability for users

Users outside the countries/regions listed below only have access to free applications through Google One Pass. Paid content is currently available to Google One Pass users only in the following countries:
Country Users can purchase content/subscriptions Publishers can sell content/subscriptions

Availability for publishers

Initially the service allows publishers in any country where Google Checkout
Google Checkout
Google Checkout is an online payment processing service provided by Google aimed at simplifying the process of paying for online purchases. Users store their credit or debit card and shipping information in their Google Account, so that they can purchase at participating stores by clicking an...

is available to distribute content through One Pass.

External links

  • http://googlenewsblog.blogspot.com/2011/02/simple-way-for-publishers-to-manage.html
  • http://voices.washingtonpost.com/fasterforward/2011/02/google_launches_subscription_s.html
  • http://www.google.com/landing/onepass/
  • http://googleonepass.info/
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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