Gooseberry Patch
Encyclopedia
First grade
First grade is a year of primary education in schools in the United States and English-speaking provinces of Canada. It is the first school year after kindergarten...
teacher, and Hutchins was a flight attendant
Flight attendant
Flight attendants or cabin crew are members of an aircrew employed by airlines primarily to ensure the safety and comfort of passengers aboard commercial flights, on select business jet aircraft, and on some military aircraft.-History:The role of a flight attendant derives from that of similar...
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Gooseberry Patch encourages customers to submit recipes, some of which are selected for inclusion in Gooseberry Patch recipe books. Since 1992, over 200 cookbook
Cookbook
A cookbook is a kitchen reference that typically contains a collection of recipes. Modern versions may also include colorful illustrations and advice on purchasing quality ingredients or making substitutions...
s have been published with nearly 9.0 million sold. Crowd sourcing or peer production
Peer production
Peer production is a way of producing goods and services that relies on self-organizing communities of individuals who come together to produce a shared outcome. The production of content by the general public rather than by paid professionals and experts in the field...
, both relatively new terms, have been an integral part of the cookbook production since 1992.
January 1, 2010 new financial partners, who are committed to the brand's growth, joined with the existing creative team. As a first step in this new growth strategy, Gooseberry Patch aggressively engaged in social media during late 2009. Not surprisingly, the loyal Gooseberry Patch fans responded enthusiastically. Consider the following milestones achieved:
Nearly 94,000 actively engaged Facebook fans - ranking in the top 4% of corporate Facebook pages; 221,000 views of their YouTube channel http://www.youtube.com/user/GooseberryPatchCom - featuring both product demos & behind-the-scenes videos; over 8,000 followers on Twitter - engaging in lively interaction daily; averaging over 980 daily page views on their blog - publishing new stories 5 to 7 times weekly; nearly 374,000 reads on their Scribd page http://www.scribd.com/gooseberrypatch, and nearly 390,000 current email subscribers - communicating weekly. Their first Apple App was made available in early 2011 to allow users to stay connected.
To satisfy the growing customer demand, Gooseberry Patch is expanding the availability of their cookbooks through multiple channel partners. A few of these partners include National Book Network, Notions Marketing Corporation and Chain Sales Marketing. In order to focus on cookbook publishing and reduce any potential channel conflict with retail partners, the Gooseberry Patch mail-order catalog has been discontinued.
Gooseberry Patch has been recognized as a national best-selling publisher by Nielsen BookScan
Nielsen BookScan
Nielsen BookScan is a data provider for the book publishing industry, owned by the Nielsen Company. BookScan compiles point of sale data for book sales.-History:...
, who compiles their list based on raw numbers of books sold nationally. Of the over 240 titles in this series, three were singled out by Nielsen BookScan in Summer '10: Super-Fast Slow Cooking (ISBN 978-1-933494-55-5), Summer in the Country (ISBN 978-1-933494-68-5) and Farmhouse Kitchen (ISBN 978-1-933494-82-1).
Gooseberry Patch launched their first eBook titles in the Fall of 2010 now having nearly 60 titles on Amazon.com , B&N.com, Sony's Reader Store , Apple iBook Store, and Borders.com. There have been approximately 1.8 million eBook downloads in the first 14 months.
Following the changes to the business, 25 full-time people are employed in the areas of Wholesale Sales, Creative, Information Technology and Administration. Offices are located in Columbus, Ohio
Columbus, Ohio
Columbus is the capital of and the largest city in the U.S. state of Ohio. The broader metropolitan area encompasses several counties and is the third largest in Ohio behind those of Cleveland and Cincinnati. Columbus is the third largest city in the American Midwest, and the fifteenth largest city...
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