Gossip Cop is a website

Website

A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...

 based in New York City

New York City

New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

 that patrols the celebrity gossip

Gossip

Gossip is idle talk or rumour, especially about the personal or private affairs of others, It is one of the oldest and most common means of sharing facts and views, but also has a reputation for the introduction of errors and variations into the information transmitted...

 industry in search of debunking fake/untrue rumors that are posted in print or online. Co-Founders Michael Lewittes and Dan Abrams

Dan Abrams

Dan Abrams is an American television host, legal commentator, web entrepreneur and best-selling author. He is currently Legal Analyst at ABC News Good Morning America , and a substitute anchor for the network. He formerly served as Chief Legal Analyst for NBC News, as General Manager of MSNBC and...

 have been on Good Morning America

Good Morning America

Good Morning America is an American morning news and talk show that is broadcast on the ABC television network; it debuted on November 3, 1975. The weekday program airs for two hours; a third hour aired between 2007 and 2008 exclusively on ABC News Now...

and The Today Show the morning of the launch (in July 2009) to promote the website. The site features a 0-10 truth scale for each article which determines the truth value of the particular rumor. A low rating of 0 would debunk the rumor entirely and a high rating of 10 would mean that the rumor is in fact true.

The website's launch was received with significant publicity, with features in The New York Times

The New York Times

The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...

, ABC

American Broadcasting Company

The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...

's Good Morning America

Good Morning America

Good Morning America is an American morning news and talk show that is broadcast on the ABC television network; it debuted on November 3, 1975. The weekday program airs for two hours; a third hour aired between 2007 and 2008 exclusively on ABC News Now...

, and People Magazine. It quickly rose to become one of the top 10,000 American sites in traffic.