Goyard
Encyclopedia
Goyard is a French luggage
manufacturer established in 1853 by François Goyard (1828–1890), located on the rue Saint-Honoré
in Paris.
, Burgundy. For the previous two centuries his family had been part of the Compagnon de Rivière, a guild of transporters of wood, by river, from the forests of Morvan
up to Paris where it was used to heat homes in the city. The Goyards would float wood in rafts seventy five metres long and five metres wide, taking eleven days to navigate 220 kilometer distance up the Yonne and the Seine Rivers to their destination. The return journey would be made on foot.
In 1832, François’ father Edme Goyard (1801–1879) decided to move his family to Paris. In 1845, the 17 year-old François became apprenticed to the workshop of Henri Morel who, in 1836 had acquired Maison Martin, a packing-case and trunkmaker to the Duchesse of Berry, which was located 4 rue Neuve des Capucines. (Prior to this, in 1828, Maison Martin had purchased the workshop of Meffre—also a packer—founded in 1792, and located at 233 Rue Saint-Honoré.)
After Henri Morel's death in 1852, François became the director of the company. In 1853, he married a young couturier named Leopoldine Delaporte. Their son Edmond was born in 1860, followed soon thereafter by another son, Maurice. At the age of 25, Edmond Goyard (1860–1937) took over from his father, who then turned to making jewelry. "Maison Goyard" was given the new name of "E. Goyard Aine". The initial E not only acknowledged Edmond, it also paid homage to his grandfather, Edme Goyard, who had died six years earlier.
Edmond went on to open boutiques in various locations – including Bordeaux
, Biarritz
and Monte Carlo
, in addition to the John Wanamaker
stores in New York and Philadelphia.
Around the end of the 19th century, the mark ‘Ne Ct’ (meaning Notable Commerant) was adorning all catalogues, receipts and labels.
Edmond Goyard participated in the Exposition Universelle
et Internationale of Paris, in 1900, where Goyard luggage won a bronze medal. In 1906, in Milan, it received a gold medal, and at the French-British Exposition of 1908 in London, it also won a gold medal. Maison Goyard was given the Award of Honour at the 1925 Exposition des Arts Décoratifs
Goyard opened a specific department for "dogs, cats, monkeys". Here, they provided harnesses, kennels, boots and even protective automobile glasses for pets.
In 1923, on his 30th birthday and the 70th anniversary of Maison Goyard, Edmond's son, Robert Goyard (1893–1979) became Director, with Edmond remaining involved as Creative Director. (Captain Robert Goyard had been awarded the Legion of Honor, Croix de guerre
with four citations and the Military Cross
in the First World War.)
A patent for the "Malle Bureau" was later obtained by Maison Goyard in 1931. Comprising a portable trunk which included a writing table, it could also accommodate a typewriter. Arthur Conan Doyle was one customer who ordered this trunk.
In 1936, Robert Goyard decided to enter into a cooperative agreement with other "houses" in the Place Vendôme
, including Boucheron
, Cartier
, Charvet, Chaumet
, Guerlain
, Morgan
and Ritz
. Their offices were located at Goyard's headquarters at 233 rue Saint-Honore.
In the late 1990s, Maison Goyard was purchased by the Signoles family, and the company introduced several new colours at that time. Goyard will monogram
their luggage's canvas with the initials of its customers upon request, and produces special orders and custom pieces, made to order in Carcassonne
, France.
, Beverly Hills, Boston
, Hong Kong
, Kyoto
, London
, New York
, Osaka
, San Francisco, São Paulo
, Seoul
and Tokyo
.
Luggage
Baggage is any number of bags, cases and containers which hold a traveller's articles during transit.Luggage is more or less the same concept as "baggage", but is normally used in relation to the personal luggage of a specific person or persons Baggage is any number of bags, cases and containers...
manufacturer established in 1853 by François Goyard (1828–1890), located on the rue Saint-Honoré
Rue Saint-Honoré
The rue Saint-Honoré is an ancient street in the 1st arrondissement of Paris, France.It is named after the collegial Saint-Honoré church situated in ancient times within the cloisters of Saint-Honoré....
in Paris.
History
François Goyard was born on 8 September 1828, in ClamecyClamecy
Clamecy is the name of two communes in France:* Clamecy, in the Aisne département* Clamecy, in the Nièvre département...
, Burgundy. For the previous two centuries his family had been part of the Compagnon de Rivière, a guild of transporters of wood, by river, from the forests of Morvan
Morvan
The Morvan is a mountainous massif lying just to the west of the Côte d'Or escarpment in Burgundy, France. It is a northerly extension of the Massif Central and is of Variscan age. It is composed of granites and basalts and formed a promontory extending northwards into the Jurassic sea.-Music:The...
up to Paris where it was used to heat homes in the city. The Goyards would float wood in rafts seventy five metres long and five metres wide, taking eleven days to navigate 220 kilometer distance up the Yonne and the Seine Rivers to their destination. The return journey would be made on foot.
In 1832, François’ father Edme Goyard (1801–1879) decided to move his family to Paris. In 1845, the 17 year-old François became apprenticed to the workshop of Henri Morel who, in 1836 had acquired Maison Martin, a packing-case and trunkmaker to the Duchesse of Berry, which was located 4 rue Neuve des Capucines. (Prior to this, in 1828, Maison Martin had purchased the workshop of Meffre—also a packer—founded in 1792, and located at 233 Rue Saint-Honoré.)
After Henri Morel's death in 1852, François became the director of the company. In 1853, he married a young couturier named Leopoldine Delaporte. Their son Edmond was born in 1860, followed soon thereafter by another son, Maurice. At the age of 25, Edmond Goyard (1860–1937) took over from his father, who then turned to making jewelry. "Maison Goyard" was given the new name of "E. Goyard Aine". The initial E not only acknowledged Edmond, it also paid homage to his grandfather, Edme Goyard, who had died six years earlier.
Edmond went on to open boutiques in various locations – including Bordeaux
Bordeaux
Bordeaux is a port city on the Garonne River in the Gironde department in southwestern France.The Bordeaux-Arcachon-Libourne metropolitan area, has a population of 1,010,000 and constitutes the sixth-largest urban area in France. It is the capital of the Aquitaine region, as well as the prefecture...
, Biarritz
Biarritz
Biarritz is a city which lies on the Bay of Biscay, on the Atlantic coast, in south-western France. It is a luxurious seaside town and is popular with tourists and surfers....
and Monte Carlo
Monte Carlo
Monte Carlo is an administrative area of the Principality of Monaco....
, in addition to the John Wanamaker
John Wanamaker
John Wanamaker was a United States merchant, religious leader, civic and political figure, considered by some to be the father of modern advertising and a "pioneer in marketing." Wanamaker was born in Philadelphia, Pennsylvania.-Biography:He was born on July 11, 1838.He opened his first store in...
stores in New York and Philadelphia.
Around the end of the 19th century, the mark ‘Ne Ct’ (meaning Notable Commerant) was adorning all catalogues, receipts and labels.
Edmond Goyard participated in the Exposition Universelle
Exposition Universelle (1900)
The Exposition Universelle of 1900 was a world's fair held in Paris, France, from April 15 to November 12, 1900, to celebrate the achievements of the past century and to accelerate development into the next...
et Internationale of Paris, in 1900, where Goyard luggage won a bronze medal. In 1906, in Milan, it received a gold medal, and at the French-British Exposition of 1908 in London, it also won a gold medal. Maison Goyard was given the Award of Honour at the 1925 Exposition des Arts Décoratifs
Goyard opened a specific department for "dogs, cats, monkeys". Here, they provided harnesses, kennels, boots and even protective automobile glasses for pets.
In 1923, on his 30th birthday and the 70th anniversary of Maison Goyard, Edmond's son, Robert Goyard (1893–1979) became Director, with Edmond remaining involved as Creative Director. (Captain Robert Goyard had been awarded the Legion of Honor, Croix de guerre
Croix de guerre
The Croix de guerre is a military decoration of France. It was first created in 1915 and consists of a square-cross medal on two crossed swords, hanging from a ribbon with various degree pins. The decoration was awarded during World War I, again in World War II, and in other conflicts...
with four citations and the Military Cross
Military Cross
The Military Cross is the third-level military decoration awarded to officers and other ranks of the British Armed Forces; and formerly also to officers of other Commonwealth countries....
in the First World War.)
A patent for the "Malle Bureau" was later obtained by Maison Goyard in 1931. Comprising a portable trunk which included a writing table, it could also accommodate a typewriter. Arthur Conan Doyle was one customer who ordered this trunk.
In 1936, Robert Goyard decided to enter into a cooperative agreement with other "houses" in the Place Vendôme
Place Vendôme
Place Vendôme is a square in the 1st arrondissement of Paris, France, located to the north of the Tuileries Gardens and east of the Église de la Madeleine. It is the starting point of the Rue de la Paix. Its regular architecture by Jules Hardouin-Mansart and pedimented screens canted across the...
, including Boucheron
Boucheron
Boucheron is a French jewellery house.-History:The House of Boucheron is a French family dynasty founded by Frederic Boucheron in 1858....
, Cartier
Cartier SA
Cartier S.A., commonly known as Cartier , is a French luxury jeweler and watch manufacturer. The corporation carries the name of the Cartier family of jewellers whose control ended in 1964 and who were known for numerous pieces including the "Bestiary" , the diamond necklace created for Bhupinder...
, Charvet, Chaumet
Chaumet
The House of Chaumet , founded in 1780, is a high end jeweler based in Paris. -Contemporary period : Bankruptcy, Investcorp, LVMH :...
, Guerlain
Guerlain
Guerlain is a French perfume house, among the oldest in the world. It has a large and loyal customer following, and is held in high esteem in the perfume industry...
, Morgan
Morgan
-Places:Australia*Morgan, South AustraliaCanada*Morgan, OntarioUnited States*Morgan, California*Morgan, Georgia*Morgan, Minnesota*Morgan, Texas*Morgan, Utah*Morgan, Vermont*Morgan, Wisconsin, a town...
and Ritz
Hôtel Ritz Paris
The Hôtel Ritz is a grand palatial hotel in the heart of Paris, the 1st arrondissement. It overlooks the octagonal border of the Place Vendôme at number 15...
. Their offices were located at Goyard's headquarters at 233 rue Saint-Honore.
In the late 1990s, Maison Goyard was purchased by the Signoles family, and the company introduced several new colours at that time. Goyard will monogram
Monogram
A monogram is a motif made by overlapping or combining two or more letters or other graphemes to form one symbol. Monograms are often made by combining the initials of an individual or a company, used as recognizable symbols or logos. A series of uncombined initials is properly referred to as a...
their luggage's canvas with the initials of its customers upon request, and produces special orders and custom pieces, made to order in Carcassonne
Carcassonne
Carcassonne is a fortified French town in the Aude department, of which it is the prefecture, in the former province of Languedoc.It is divided into the fortified Cité de Carcassonne and the more expansive lower city, the ville basse. Carcassone was founded by the Visigoths in the fifth century,...
, France.
The Goyard chevron
The fabric represents three chevrons, juxtaposed to form a Y. This evokes not only the name of the Maison itself, but also the tree; symbolizing three centuries of the Goyard family history and their "Compagnon de Rivière" ancestors.Goyard locations
Goyard has retail stores in ParisParis
Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...
, Beverly Hills, Boston
Boston
Boston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...
, Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
, Kyoto
Kyoto
is a city in the central part of the island of Honshū, Japan. It has a population close to 1.5 million. Formerly the imperial capital of Japan, it is now the capital of Kyoto Prefecture, as well as a major part of the Osaka-Kobe-Kyoto metropolitan area.-History:...
, London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
, New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
, Osaka
Osaka
is a city in the Kansai region of Japan's main island of Honshu, a designated city under the Local Autonomy Law, the capital city of Osaka Prefecture and also the biggest part of Keihanshin area, which is represented by three major cities of Japan, Kyoto, Osaka and Kobe...
, San Francisco, São Paulo
São Paulo
São Paulo is the largest city in Brazil, the largest city in the southern hemisphere and South America, and the world's seventh largest city by population. The metropolis is anchor to the São Paulo metropolitan area, ranked as the second-most populous metropolitan area in the Americas and among...
, Seoul
Seoul
Seoul , officially the Seoul Special City, is the capital and largest metropolis of South Korea. A megacity with a population of over 10 million, it is the largest city proper in the OECD developed world...
and Tokyo
Tokyo
, ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...
.