Grand Royal was the Los Angeles

Los Angeles, California

Los Angeles , with a population at the 2010 United States Census of 3,792,621, is the most populous city in California, USA and the second most populous in the United States, after New York City. It has an area of , and is located in Southern California...

, California

California

California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

 based vanity

Vanity label

A vanity label is an informal name given sometimes to a record label founded as a wholly or partially owned subsidiary of another, larger and better established record label, where the subsidiary label is controlled by a successful recording artist, designed to allow this artist...

 record label

Record label

In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion,...

 set up in 1992

1992 in music

This is a list of notable events in music that took place in the year 1992.-January–February:*January 11**Nirvana's Nevermind album goes to #1 in the US Billboard 200 chart, establishing the widespread popularity of the Grunge movement of the 1990s....

 by the Beastie Boys

Beastie Boys

Beastie Boys are an American hip hop trio from New York City. The group consists of Mike D who plays the drums, MCA who plays the bass, and Ad-Rock who plays the guitar....

 in conjunction with Capitol Records

Capitol Records

Capitol Records is a major United States based record label, formerly located in Los Angeles, but operating in New York City as part of Capitol Music Group. Its former headquarters building, the Capitol Tower, is a major landmark near the corner of Hollywood and Vine...

 after the group left Def Jam Recordings

Def Jam Recordings

Def Jam Recordings is an American record label, focused primarily on hip hop and urban music, owned by Universal Music Group, and operates as a part of The Island Def Jam Motown Music Group...

.

Due to mounting debts, Grand Royal went out of business in 2001

2001 in music

See also:* 2001 in music Record labels established in 2001-Events:*January 1**Comeback of Guns N' Roses in House of Blues**Hum disbands.*January 17 – Bass player Jason Newsted leaves Metallica after 14 years with the band....

. Its assets were sold off via auction on Bid4Assets

Bid4Assets

Bid4Assets, established in 1999, was the first online real estate auction website to operate in the United States. Bid4Assets auctions distressed real estate and personal property for private investors and the federal government. It serves the United States Marshals, the U.S. Department of Treasury...

; these assets did not include any rights to Beastie Boys music. The assets and back catalog were purchased by a group of fans who in turn started GR2 Records

GR2 Records

GR2 Records is a record label, founded when a group of music fans purchased the remaining assets of Grand Royal LLC when Grand Royal went out of business. The company now owns most of the Grand Royal back catalog, but not the material of the Beastie Boys, which wasn't part of the sale....

.

Grand Royal was also the name of a magazine written and published by the group. It was most famous for its article "Mulling Over the Mullet" in issue two, which lampooned the mullet

Mullet (haircut)

The mullet is a hairstyle that is short at the front and sides, and long in the back. . The mullet began to appear in popular media in the 1960s and 1970s but did not become generally well-known until the early 1980s...

 hairstyle (the Beastie Boys also recorded a song called "Mullet Head", which was released on Grand Royal on its Sure Shot

Sure Shot

"Sure Shot" is a song by American hip hop group Beastie Boys, released as the third single from their 1994 album Ill Communication. The single was released a few days after the release of the album, on May 31, 1994.-Release:...

12-inch single

Single (music)

In music, a single or record single is a type of release, typically a recording of fewer tracks than an LP or a CD. This can be released for sale to the public in a variety of different formats. In most cases, the single is a song that is released separately from an album, but it can still appear...

).