A great trademark is appropriate, dynamic, distinctive, memorable and unique.

An image ... is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.

Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies and humors.

Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.