Greco Pizza Restaurant
Encyclopedia
Greco Pizza Restaurant is a franchise
restaurant
chain consisting of over 170 restaurants in Eastern Canada
, whose menu is highlighted by pizza delivery
. The first restaurant opened in 1977 in Moncton, New Brunswick as Greco Donair
...and Pizza. In 1981 the franchise rights were sold to Grinner's Food Systems Limited.
Many of the locations in rural areas are "Greco Express" outlets, typically part of a motel, convenience store, or other existing retail location. Greco pizza is also sold on select transborder and domestic Air Canada
flights.
Since 1995, Greco has marketed itself using the telephone number 310-30-30. From 1995 to the early 2000s, this number was pronounced in an official jingle as "three one oh, three oh, three oh". In the early 2000s, this was changed to say "three ten, thirty thirty".
Greco bills itself as the largest pizza chain in Atlantic Canada
and is arguably the dominant pizza chain in the region, with the exception of the St. John's
area, where local non-chain pizza shops are predominant, and where Greco currently has no locations, despite attempting to break into the market twice, in the early 1990s and the mid-2000s.
Franchising
Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a verb....
restaurant
Restaurant
A restaurant is an establishment which prepares and serves food and drink to customers in return for money. Meals are generally served and eaten on premises, but many restaurants also offer take-out and food delivery services...
chain consisting of over 170 restaurants in Eastern Canada
Eastern Canada
Eastern Canada is generally considered to be the region of Canada east of Manitoba, consisting of the following provinces:* New Brunswick* Newfoundland and Labrador* Nova Scotia* Ontario* Prince Edward Island* Quebec...
, whose menu is highlighted by pizza delivery
Pizza delivery
Pizza delivery is a service in which a pizzeria delivers a pizza to a customer. Delivery is normally made with an automobile, motor scooter, or bicycle.- Ordering :...
. The first restaurant opened in 1977 in Moncton, New Brunswick as Greco Donair
Donair
A donair is a variation on the döner kebab. It was originally introduced in Halifax, Nova Scotia, Canada in the early 1970s. A restaurant called King of Donair claims to have been the first to serve this version in 1973...
...and Pizza. In 1981 the franchise rights were sold to Grinner's Food Systems Limited.
Many of the locations in rural areas are "Greco Express" outlets, typically part of a motel, convenience store, or other existing retail location. Greco pizza is also sold on select transborder and domestic Air Canada
Air Canada
Air Canada is the flag carrier and largest airline of Canada. The airline, founded in 1936, provides scheduled and charter air transport for passengers and cargo to 178 destinations worldwide. It is the world's tenth largest passenger airline by number of destinations, and the airline is a...
flights.
Since 1995, Greco has marketed itself using the telephone number 310-30-30. From 1995 to the early 2000s, this number was pronounced in an official jingle as "three one oh, three oh, three oh". In the early 2000s, this was changed to say "three ten, thirty thirty".
Greco bills itself as the largest pizza chain in Atlantic Canada
Atlantic Canada
Atlantic Canada is the region of Canada comprising the four provinces located on the Atlantic coast, excluding Quebec: the three Maritime provinces – New Brunswick, Prince Edward Island, and Nova Scotia – and Newfoundland and Labrador...
and is arguably the dominant pizza chain in the region, with the exception of the St. John's
St. John's, Newfoundland and Labrador
St. John's is the capital and largest city in Newfoundland and Labrador, and is the oldest English-founded city in North America. It is located on the eastern tip of the Avalon Peninsula on the island of Newfoundland. With a population of 192,326 as of July 1, 2010, the St...
area, where local non-chain pizza shops are predominant, and where Greco currently has no locations, despite attempting to break into the market twice, in the early 1990s and the mid-2000s.