Greenwich Associates is a consulting firm in institutional financial services

Financial services

Financial services refer to services provided by the finance industry. The finance industry encompasses a broad range of organizations that deal with the management of money. Among these organizations are credit unions, banks, credit card companies, insurance companies, consumer finance companies,...

. Based in Stamford, Connecticut

Stamford, Connecticut

Stamford is a city in Fairfield County, Connecticut, United States. According to the 2010 census, the population of the city is 122,643, making it the fourth largest city in the state and the eighth largest city in New England...

, with additional offices in London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

, Toronto

Toronto

Toronto is the provincial capital of Ontario and the largest city in Canada. It is located in Southern Ontario on the northwestern shore of Lake Ontario. A relatively modern city, Toronto's history dates back to the late-18th century, when its land was first purchased by the British monarchy from...

, Tokyo

Tokyo

, ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...

, and Singapore

Singapore

Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...

, the firm's clients include 250 global financial service companies.

History

Charles D. 'Charley' Ellis founded Greenwich Associates in 1972 with an initial offering in personal trust services, large corporate pensions, and large corporate banking in the United States. What began as a single office in Greenwich, Connecticut for 10 employees, came to comprise over 150 professionals in four locations on three continents. The firm’s client base has expanded from 28 North American-based clients in its first year of business to over 250 global relationships today. Affected by the 2008/9 financial crisis, Greenwich Associates conducted layoffs in the fall of 2008, winter of 2009 and summer of 2011.

Research platform

Greenwich Associates conducts market research in more than 80 countries in the Americas, Europe, Middle East, Asia and Africa. Annually, the firm conducts in-person market research interviews with nearly 20,000 firms.

Competitors

• Taylor Nelson Sofres
  Taylor Nelson Sofres
  Taylor Nelson Sofres is a leading market research and market information group. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index, the firm was acquired by WPP Group in October 2008 for 1.6 billion pounds.-History:...
  
  
• Forrester Research
  Forrester Research
  Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Forrester Research has five research centers in the US: Cambridge, Massachusetts; New York, New York; San Francisco, California;...
  
  
• Gartner Group
• Bain & Company
  Bain & Company
  Bain & Company is a global management consulting firm headquartered in Boston, Massachusetts. Bain is considered one of the most prestigious consulting firms in the world, with 47 offices in 30 countries and over 5,500 professionals on staff globally...
  
  
• McKinsey & Company
  McKinsey & Company
  McKinsey & Company, Inc. is a global management consulting firm that focuses on solving issues of concern to senior management. McKinsey serves as an adviser to many businesses, governments, and institutions...
  
  

Notable changes

In 2000, Woody Canaday succeeded Charles D. Ellis as Greenwich Associates’ Senior Managing Director. In 2009, Steve Busby succeeded Woody Canaday as Greenwich Associates’ Senior Managing Director.

Press coverage

Greenwich Associates has been cited in multiple news publications:

• Bloomberg: Report on Massachusetts Hedge Funds

• BusinessWeek: Corporate finance research on big business

• Financial News: Greenwich Market Pulse research on regulatory divide